Brands that captivate
Marketing Secrets – The Truth About What it Takes to Grow Your Audience
The real marketing secrets I wish I’d known earlier There are many factors in our businesses being successful, and it can seem like your the only one who doesn’t know the marketing secrets behind the extreme or well-advertised success of others in your industry. Marketers deliver us plain old oversimplification of how much better things…
Read MoreHow to Increase Visibility While Staying True to Your Brand
Visibility is a BIG buzzword right now. But I don’t mind, because it resonates with me. Breaking down visibility into simple, bold moves. Most online owners want to attract clients that way, but first, we need to get engagement with prospects. And to get engagement, they have to see us first. That comes down to…
Read MoreTruthbomb alert – my top business mistakes this year
Turning my top business mistakes into my next steps started here. To say this year has been a huge lesson-learning one for me, doesn’t do it justice. While everyone’s talking 2019 planning in the internet ether right now, I’m looking back. I did a deep dive into what I wasn’t clueing into, and why, over…
Read MoreWhy you need a business model, not a business coach
A clear-cut business model is the baseline for your highest earning potential Having worked directly with dozens of business owners over the last few years – hearing and rectifying their challenges – I know what’s getting in their way … … the absence of a business model. How they earn, from whom and how they…
Read MoreDon’t leave money on the table with bland offers
Turn your bland offers into hot packages & see your revenue soar Getting more clarity on my model and my messaging is like gold to me. Typically the more clear I get, the more I attract aligned clients. Ones who write things like this: “Thanks again for a fantastic session yesterday! I’m feeling so confident…
Read MoreAttracting clients is easier when you know what they are thinking
Attracting clients doesn’t happen just because you want it to, although a tenacious attitude helps. It happens because you have something they need AND you can communicate it in a way that they can hear it. It’s not all pom-poms and promotion. Communicating your value is critical to attracting clients who are excellent. It connects people…
Read MoreNiche like a ninja
Finding your niche has new meaning in an online world I remember the final days of my coaching school. Back in 2008. They spent the last couple of days infusing the coaching lessons with business training. It was pretty simple. They gave us a worksheet of all these different coaching types Sales Coach, Performance Coach, Marketing…
Read MoreMaking your brand stand-out with vulnerability
Vulnerability can be your brand differentiator When’s the last time you felt vulnerable? Like really exposed? It’s not a nice feeling most of the time. That’s why we avoid it. We naturally dodge situations that cause us pain. However many things that cause mental and emotional discomfort are healthy. Vulnerability is one of them. It…
Read More3 ways to reinvent your business when your growth feels flat
Reinvent your business to leverage your zone of genius When your growth feels flat you may feel an urge to reinvent your business model. It’s always good to take a look at what shifts need to be made to create momentum and get noticed. It could be your business model. You might not be leading edge enough…
Read MoreAre your marketing fears blocking your success?
Overcome your marketing fears with inner wisdom & outer metrics Most entrepreneurs love their products, love delivering them, even talking about them but they don’t enjoy promoting them. Marketing fears are prevalent in almost everyone of us. Marketing fears prevent a lot of business owners who are full from referrals from expanding and scaling their business.…
Read More