Most stalled memberships have one thing in common.
They're not broken. There's just a gap.
After working with hundreds of coaches, mentors, and niche experts since 2009, I can tell you it almost always comes down to one of three things:
Positioning & USP
Your membership needs a clear promise of progress that makes the right members immediately recognize it was built for them. When positioning is sharp, people understand the value quickly and feel confident joining — without you having to convince them.
Simple Delivery
People don't join memberships for access to information. They join for progress. The right delivery makes the path forward clear, so members know where to begin and how to keep moving — which makes your membership easier to run and easier to sell.
Sales System
Growth shouldn't depend on once-a-year launches you have to recover from. Strong memberships bring in new members consistently through discovery, invitation, and trust-building that happens all year — so enrollment is steady and growth becomes predictable.
Find the gap, fix it, and growth follows.
If you’re looking for more automated ways of bringing people into your memberships Lisa is the person to go to. There are not a lot of people that go this deeply, thoughtfully and intentionally on this area of how memberships grow.
- Murtaza Bambot, Founder & CEO - Heartbeat
I worked with Lisa to revamp my brand messaging and she gave me tons of insight that led to an important shift in my business.
Within 6 months after working together, I was able to double the members in my program and increase my member retention.
Andrea Jones, Savvy Social School
Lisa has been an invaluable asset to me as I've grown my membership business. Her insights and advice have been pivotal to my success. She helped me think big - about the value I bring to my clients beyond my core offer.
Her support played a big part in helping me hit my revenue goal, which was to triple from last year!!
Kelley Carlstrom, Kelley Carstrom PharmMD
I help niche experts first build $100k, then $1m profitable memberships ... that last.
Three ways I can help you grow your membership:
Free Workshop
A free live workshop for coaches and experts whose memberships have stalled — or never quite got off the ground. We'll cover the three shifts that make a membership easier to sell and lighter to run.
Private Coaching
Work with me one-to-one to design, build, or grow your membership. Whether you need a focused intensive to break through a specific bottleneck, or longer-term strategic support to scale, we'll find the right fit for where you are right now.
Best for coaches, mentors, and niche experts who want a strategist in their corner.
Ready to Launch?
A custom GPT trained on 17 years of business strategy and membership coaching. Use it to design, price, and plan your membership — and get expert-level answers to the questions that usually slow founders down. Best for pre-launch founders who want to move fast without flying blind.
This group is so valuable!
Working with Lisa made all the difference in helping me focus on what I should include in my membership how to spend my time which helped to speed up my time to launch.
I had a very successful webinar launch! It was well attended and have enrolled a number of founding members and am now getting ready to let the next cohort in.
Lex Roman, Growth Trackers
Working with Lisa was hands down, one of the best business/
She gave me the clarity I needed. I was able to birth and deliver my coaching program Beyond Cor
Jessica Vazquez, Business & Money Coach
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