Turn your bland offers into hot packages & see your revenue soar
Getting more clarity on my model and my messaging is like gold to me. Typically the more clear I get, the more I attract aligned clients.
Ones who write things like this:
“Thanks again for a fantastic session yesterday! I’m feeling so confident about moving my business in the right direction to fit my long-term goals. Our exercises are really making me think about what I want and I’m so glad that the process is already so enlightening!”
I am helping her take the leap from one-on-one services to creating an offer that could serve many more people. In fact, thousands of people.
It’s easy leave money on the table just because we haven’t created the right offer for the right people at the right price.
Turn bland offers into hot packages that sell is a small tweak that can lead to a lot more confidence and a lot more revenue. The confidence comes from knowing exactly what you are promising people. And sales is a natural outcome from positioning an offer in a way that your customers can easily see the value.
Pricing your offers higher can bring in the best clients
We can look at this through the lens of pricing alone.
Consider the fact that some really ideal customers won’t even see the value in an offer that’s priced too low.
It might appear that low is an obvious choice because it makes the buying decision easier. But might be sending a signal to your prospects that the value is also low.
And it might cause you to miss out on the type of go-getter clients who will take serious action and boost your brand.
So do some thinking about your best offer, the one you want to sell more to the right people. Does it come in a neat package that makes it easy for you to promise an outcome?
If not, what part of it can you piece off into a nice little package so it’s easy for potential buyers to understand what they’ll get. What is that outcome worth to them?
Chances are it’s more than you were planning to charge them. But don’t worry about that right now. You can work your prices up with experience.
Guaranteeing a specific outcome by packing your services will make it easier to price and sell your no longer bland offers.
And that, my friend, is the way to achieving more profit in the long-term.
Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships. She's dedicated to helping impact-driven entrepreneurs scale their businesses with powerful positioning and profitable programs designed around their zone of genius. A staunch believer in simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.