It takes courage to build a business you believe in and not just do what everyone else does.

as Featured on ...

What you say & do matters. YOU matter.

People with the highest integrity and the most to say, often say the least. (Full disclosure:  I was one of those for many, many years.)

And I really want to change that.

My mission is to help business owners, like you, build a dream business model that helps you make a bigger impact, expand & grow with the flexibility you crave!

I believe that experience, passion and excellent skills can be turned into consistent profit and freedom - a goal worthy of our focus.

Using a people first approach you can build profitable programs and build a community of happy clients for the long-term.

You don't have to be a promoter of glam, say a bunch of things you don't mean or show up everywhere, to build a noticeable brand. One that gets seen, heard and feels authentic.


with these 3 pillars:

  • Your irresistible offer
  • A simple sales system you can optimize
  • The most natural way to grow your audience

A few words from clients & members:


Working with Lisa made all the difference in helping me focus on what I should include in my membership how to spend my time which helped to speed up my time to launch.

I was really unclear about my launch plan and the help I got from Lisa as well as insights from the others members of the Scaling Deep Society made a big difference.

I had a very successful webinar launch! It was well attended and have enrolled a number of founding members and am now getting ready to let the next cohort in.


Getting support from Lisa & members inside the Society has been invaluable. I’m learning to quickly recover from business experiments, become much more visible and invite my audience to join the membership every other month vs. once per year!

I’ve been able to grow my monthly income, and gain clarity on the value of my program so I can better serve my students, and enhance new & old marketing strategies!

Marian Fridman, Drawing Decoded


I wanted to work with someone who was bright and got the complexity of what I was doing - an entrepreneurial endeavour with a social change component. Her support made such a difference for me that it’s hard to describe. She has the ability to probe and push at the right time and at the right level. It was life changing!

Bonnie Foley-Wong, Pique Ventures

Working with Lisa made a big difference in my business immediately. She helped me strategically shaping the business that I want which is giving me so much fulfillment and lots of success!

Lisa is helped me redesign my offers in the form of a membership. I built a solid program that will help lots of women while making recurring revenue and we got 42 members on our soft launch!

I’m feeling SO good about where my business is headed.  It’s so nice to stop, think, and make a GOOD plan.

Roxanne Carne, Personal Stylist,

Roxanne Carne

"I’ve gone from chasing high maintenance clients to only working with those clients brands who I can help take to the next level." The biggest outcome I got from working with Lisa was respecting the time I put into my work. I now have more client turnover, higher quality projects and a bigger paycheque!

I know 100% that I am making money when I sit down at my computer.I am focused on what I am truly passionate about - helping business owners move from being followers to leaders.

Leisa Johnson, The Lovely Studio

Ready to build a signature offer and business you love?

Lisa bio coffee

I'm Lisa Princic. I'm passionate about both business + personal growth.

Overcoming challenges and striving for our goals are the actions that grow us as humans.

I focus my energy on helping you create offers that can scale, expertly position your brand and design your sales system to map out the simplest path to the greatest results. 

A service-business that can scale requires a focused business strategy - one that's designed for you and your business only. One-size-fits-all frameworks only go so far. 

Every model is unique. I'll help you hone in and focus on those subtle differences - your core success factors.

Building an online business isn't dead easy, but I can help you structure & simplify it:


Everyone has a different dream. Some people want to go big, and others want meaninful impact. Starting with your true value and desired busieness model before investing heavily in marketing will help you plan your unique path.


Gaining confidence in your 1:many offers requires making sales and getting positive feedback quickly. We want you to build profitable offers that sell so you can ratchet up your investment and set bigger goals.


Most successful outcomes come down to great decision-making. Tracking your numbers, understanding the reasons behind sales tactics and funnels will help you make the kinds of decisions that unlock the blocks to big, easy growth.

I’m an adventurer at heart

I’ve travelled to many countries; kiteboarded in a number of oceans, logged endless miles on my mountain bike and sat FOUR 10-day silent meditation retreats (yes, complete isolating silence!).

I am both passionate and level-headed. I have a knack for seeing things for what they are - a true realist. This also allows me to see the gift you have and the right place for you in the market.

I'm a Myers-Briggs ENTP, Strengthsfinder 1. Futuristic 2. Activator 3. Command 4. Maximizer 5. Communication, an Enneagram 8 and a Quick-start. Basically I get shit done and inspire others to trust themselves.

My spirituality is fuelled by nature, my heart is fired by my son and my ambition comes from my desire for truth and growth. I am an independent seeker whose conquered most of her demons and that’s what makes me a good thought partner for emerging online business leaders.

I live in the heart of the Coast mountains in Squamish, BC.

_SOF9489 about
Test block 1
Test block 2

Let's build a membership with lasting impact!

I have the tools, experience and confidence to help you develop a resilient business. I became a professional coach in 2008 and took Tara McMullin's Business Strategy training in 2015. Prior to launching my business in 2009, I worked as a management consultant in Corporate Social Responsibility.

I specialize on helping coaches, consultants & experts build sustainable business models and gain confidence to scale. 

I use a combination of knowledge from the start-up world's most used business model tools: the Lean Startup methodology and the Business Model Canvas. And pull from the best online business mentorship to bring the best growth frameworks to you.

These are all proven to test your business offerings and help you create a flexible, scalable model that provide more freedom.

How I do things differently

I don't believe in one-size-fits-all formulas:

  • I won’t make you do anything that really doesn’t feel right but I WILL challenge your perspective and stretch you, out of your comfort zone.
  • I will make sure your unique value proposition is air-tight. A step a lot of others skip.
  • I won’t focus just on mindset or tactical solutions because, alone, neither address the core purpose of your business. I will get help you gain confidence through action and by believing in your value.
  • I have a deep understanding of what it takes to scale profitably.
  • I’ll help you grow with more heart than hustle! Focusing means you don’t have to be everywhere all the time.

Here are the best ways I can help you right away:

Free Video Training

Ready to scale with a membership but want to know more before you commit? In this free training you'll learn how to grow a wildly successful membership freedom & fulfillment.

Private VIP Day Accelerator

Need help designing a business you truly love? I will help you build a profitable business model, strengthen your membership program, gain confidence in your message simplify your marketing system and create a plan of action. This VIP Day package includes 30 days of follow-up support!

On-Demand Workshops

Check out my shop for online courses, current workshops and tools & templates I've used to grow my own business and taught to 1000's of other business owners. Start working on your membership today!