Posts by Lisa Princic
Let these three words guide you
The intentions you set guide your choices. This leads to good things showing up in your life. I have been asked by a few people to pick three words that symbolize what I want to get out of the year ahead. I chose ones that will help me focus. This is quite different than my usual wanting it all and getting only…
Read MoreTurn your next marketing campaign into a movement
Herrainco is a brand strategy and design company that has been around for more than 30 years. Herrainco’s principal Casey has seen many changes in the industry and continues to stay current through teaching, taking innovative courses and transforming the brands of her clients. She is passionate about design-thinking how a powerful brand can connect…
Read MoreSell the vision with a minimum viable product
Your a minimum viable product – a secret weapon used by the most successful startups Do you ever wonder how companies come up with super star products that appear to hit the mark every time? I used to believe it was brilliance or luck. But it’s no such thing. Startups and established businesses use minimum viable products (MVPs) to…
Read MoreHow do you fascinate people with your distinct brand voice?
I know you are getting ready to enjoy a long weekend before autumn hits, which usually means work mode. I am just heading off to enjoy a getaway on a pristine little island off of the Sunshine Coast, BC. Before I leave though, I wanted to be sure you didn’t miss a chance to check…
Read More4 reasons why you are still stuck in startup phase
Most of the clients I work with are stuck in the startup phase of their business even though they could be in business for 1-3 years, 5, 10 or more. I used to think that startup was a certain period of time, say 5 years and have now been witness to entrepreneurs stuck there for the…
Read MoreCreate more freedom, do less
It is exactly by having a laser focus that we can generate the most momentum possible in our business. Doing a little bit of everything is tempting but won’t land you any major impressions. And it takes up all of your time! Take my client Amy Remark who I’ve worked with for 3 years. Amy has…
Read MoreWhen’s the last time you felt good enough?
You must be extremely gifted or know the right people to be successful in business, right? Wrong. Making it is all about luck or connections, right? Wrong. Many entrepreneurs think there is no formula for creating a successful business. Instead they believe they must either be extremely gifted or lucky. That feeling can be exacerbated after years…
Read MoreAre you an entrepreneur or a hobbyist?
When it’s time to commit to stepping into your highest potential I know it’s summer for most of us and the distractions are at an all time high. I am always struggling to balance local events, mountain biking, kid time, friend time, inspiring conferences, hiking and oh that work thing. Me-time isn’t in the top 10…
Read MoreWhat’s your special somethin’ somethin’?
How to stand out in a connection economy I just got back from a Chamber of Commerce luncheon where I was challenged, as we all were, by the speaker, “Are you all in? Are your feet firmly planted in the ground committed to delivering the highest level of service possible as a business?” I wanted…
Read MoreWhen it’s time to throw away the business plan
What? You may think I am being a bit too cavalier but I am very serious. Business plans can bring the highest potential companies down in their start-up phase. Most entrepreneurs try to follow rigid business plans in order to get a clear sense of their market and growth potential. However, according to Lean Startup…
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