How do you fascinate people with your distinct brand voice?


I know you are getting ready to enjoy a long weekend before autumn hits, which usually means work mode. I am just heading off to enjoy a getaway on a pristine little island off of the Sunshine Coast, BC.

Before I leave though, I wanted to be sure you didn’t miss a chance to check out these free tools to help you understand your personal brand and voice.

I believe that in order for any of us to leave this world a little better off than it is now, we need to use our voice. It is one thing to set that intention, and it’s another thing altogether to really trust your voice.

It’s a tremendous help understand it bit better. It’s often hard to see ourselves from the outside looking in. I have spend years trying to figure out how to come across as authentically as possible while giving out good information.

Whether you are writing, posting on social media, branding or doing any kind of marketing, it’s helpful to do it in a way that supports your unique style.

I want to share with you these two tools to help you further hone in on your voice and brand.

The first is is Sally Hogshead’s Fascination Advantage Test. Here is a code to take it for free EBL-lisaprincic. I took it and was surprised by my result as the Victor. Of all 49 archetypes getting that one seemed strange. What I realized is that I had been resisting my high standards and results-oriented nature (for both me and others) for a huge portion of my life. It has given me the insight to finally embrace it. 

The second is Abby Kerr’s Voice Values brand. My results here were less surprising with scoring on top Enthusiasm & Security, followed by Innovation & Audacity and then Community. Knowing these is going to give me more guidance in my content and more resolve in what I stand for.

All of this information I have gathered has helped me understand how I better differentiate so I can better determine how I can position myself in my market.

Differentiation is also another big topic that we’ll go through in the New Economy Business mastermind program. Registration is now open and people are already signing up.

If you are completely committed to taking your business to its next level of growth so you can make a bigger impact and have more freedom to do the things that matter, join us for this next cohort.

How do you fascinate people? Please forward this post to a friend or colleague and post your results below!

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Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships while making a positive impact. She helps entrepreneurs scale with powerful positioning & profitable programs designed around their zone of genius. A staunch believer in simplicity, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

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