Few high-ticket clients or many lower-paying members?

Do you need to attract high-ticket clients or sell to a bigger audience? Your business model contains so much good information. It goes way beyond the sales and marketing to outline how you deliver to each customer, how long you serve them and how much you charge. Making sure you have a plan on how…

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Why you need a business model, not a business coach

A clear-cut business model is the baseline for your highest earning potential Having worked directly with dozens of business owners over the last few years – hearing and rectifying their challenges – I know what’s getting in their way … … the absence of a business model. How they earn, from whom and how they…

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A marketing plan to cure your monkey mind

marketing plan

Three things to include in a smart marketing plan  A marketing plan is more like a scientific experiment than a game of darts. Thinking about it like a “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.” will take the unreasonable pressure off of you to take perfect action each time.…

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A business roadmap for freedom from deadly distraction

A business roadmap leads to freedom

Charting your way to success requires a business roadmap When I was in my 20’s fresh out of university … I spent a summer going on random road trips. Back then no one had phones (right?!) and maps required planning. Planning wasn’t the point. We’d get there (wherever there would be) when we got there.…

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When you say “not enough money” you really mean …

Not enough money is often a cover-up for foundational flaws “There’s not enough money”, or “I don’t have the time”. I know how it feels to think that you don’t have money or time to do the many different things you could to get closer to the revenue, the profit and the freedom you want. It’s a…

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Who do you design your business for?

Or course you design your business for you. Who else though? Who is at the forefront of your mind when you come up with a new product? Do you visualize a sea of faces? Or do you think of 3-5 people? If you do that, are they people you know? The best way to earn…

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