A marketing plan to cure your monkey mind

marketing plan

Three things to include in a smart marketing plan  A marketing plan is more like a scientific experiment than a game of darts. Thinking about it like a “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.” will take the unreasonable pressure off of you to take perfect action each time.…

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A business roadmap for freedom from deadly distraction

A business roadmap leads to freedom

Charting your way to success requires a business roadmap When I was in my 20’s fresh out of university … I spent a summer going on random road trips. Back then no one had phones (right?!) and maps required planning. Planning wasn’t the point. We’d get there (wherever there would be) when we got there.…

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When you say “not enough money” you really mean …

Not enough money is often a cover-up for foundational flaws “There’s not enough money”, or “I don’t have the time”. I know how it feels to think that you don’t have money or time to do the many different things you could to get closer to the revenue, the profit and the freedom you want. It’s a…

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Who do you design your business for?

Or course you design your business for you. Who else though? Who is at the forefront of your mind when you come up with a new product? Do you visualize a sea of faces? Or do you think of 3-5 people? If you do that, are they people you know? The best way to earn…

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How to move from implementer to advisor & get paid more

Have you ever thought about what you could get paid if you did more activities as an advisor than an implementer? The reality is that offering higher level strategic advice that allows others to implement themselves can be lucrative. Imagine this scenario … You are a trainer and you train someone for 3 hours per week so…

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Outsourcing the doubt – smart investments for you

Outsourcing is a game changer when it comes to levelling up You can’t get higher levels of revenue, influence and visibility by doing everything yourself. This concept is hitting me like a pie in the face. Outsourcing is the best way to propel forward and scale without extra hustle. In other words, you have to take a load…

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Quit, stagnate or LEAP into your business model

Three ways to tackle your stagnating business model After listening to Tara McMullin’s keynote at the Quiet Power Strategy Summit in 2015 I recognized that because I finally had a clear value proposition, I had to think about how I was going to operate this thing that I love … … or I would eventually…

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