Your business will be simpler & more profitable with the right positioning
Likely there are millions of businesses who offer a similar service to you.
It is also likely that there are even more millions of clients who need the value you provide.
But to think of positioning your business as someone who can replace all of your competitors – and help any of those people in need – is crazy.
Market domination is an impossible goal at this phase in your business, unless you are in a very small local market.
I made a point of using the word guru not because I think that’s what YOU want. But it’s important to understand how some people have achieved such noteworthy recognition by solving the simplest problems.
And that’s because they’ve solved the simplest core problem and not tried to solve all the problems.
Freelancers, consultants, coaches and service providers need to narrow their scope of work in order to get more traction with more flow.
We don’t want people to move off of your website right away because they don’t understand how you can simply resolve their core problem. Nor because you talk about too many things and your superpowers get lost in all the fancy sounding copy you wrote.
There is really no point in driving traffic to your website only to lose visitors because you are too vague!
It’s time to put your stake in the sand!
More of the right people will buy from you when you have positioning that shows your true expertise and leadership.
This is also how you can stand out from competitors. Because most of them have confusing offers and messaging that doesn’t really describe the value of what they offer.
Case study: Me
When I started out as a “coach for changemakers” I helped my clients achieve many different outcomes. Some of my clients worked on their ideal career, two of them successfully launched social enterprises (that are still thriving 6 years later), another kept his life in balance and worked on his personal relationships, etc. Those are just a few of things I did.
Then I niched down to business coaching and still worked on a variety of challenges with a huge scope of businesses. Because I wasn’t able to keep up the live networking I did in the beginning, my leads began to dwindle.
When I got trained as a Business Strategist, I began to put my own stake in the sand. I helped entrepreneurs get clear on their brand value, their ideal client, their messaging and the best marketing tactics for them.
The year after I made that leap my revenue was its highest ever and it’s still growing. The more clear I get about the outcomes I provide, and the work that I don’t think is as important, the better I do.
Positioning through packaging
Now I am about to launch my biggest package ever – a fully professional business setup.
It’s for the go-getters who want to reach all their big goals and realize that DIY in everything isn’t going to cut it to get there. I am positioning myself to attract the kind of clients who need that, believe in their value and have the mindset to be successful.
Having your offers packaged, priced and positioned to attract the right kind of people who want the right kind of results is how you not only reach 6 figures, but get well beyond it.
To grow your business with less hustle and more profit you need to make sales easy.
How you package your offers is critical to how your value is perceived. And when people value what you offer you can:
- charge more for outcomes, not hours
- plan your revenue in advance
- create the optimal relationship with your clients
- attract your A-list clients
Sounds good, doesn’t it?
That’s how you can run a smooth, flowing business with predictable income.
I am so interested to hear from you! What are your packaging questions? Send me an email and tell me everything you don’t understand about packaging, positioning and pricing your offers.
Check out my upcoming workshop It’s not you, it’s your package! and double your sales on your main offer.
Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships. She's dedicated to helping impact-driven entrepreneurs scale their businesses with powerful positioning and profitable programs designed around their zone of genius. A staunch believer in simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.