Creating Wealth
Your clients perspective – what’s in it for them?
Never focus solely on your own needs, find your clients perspective I love living and working in this new social era. It’s a very niched world where we can work with a variety of experts to help us achieve our goals. We don’t have to be a big player hiring a big agency. On the flip-side, this…
Read MoreFall back in love with your business
Have you ever felt like your business is the most intense partnership you’ve ever experienced? Euphoric at times, flat at others and sometimes you just want to move on. And almost do … Take a moment to reflect on if this changes according to the seasons or relative to your other relationships or even how you…
Read MoreWhy failing fast might be the smartest thing you do
Failure is a dirty word we typically spend our life avoiding. I, personally, did not feel comfortable losing or trying something that I wasn’t sure would work out. I realize now that this cautious approach really held me back. You may have heard over the years things like “it’s not failure, it’s feedback” or “what doesn’t…
Read MoreTurn your next marketing campaign into a movement
Herrainco is a brand strategy and design company that has been around for more than 30 years. Herrainco’s principal Casey has seen many changes in the industry and continues to stay current through teaching, taking innovative courses and transforming the brands of her clients. She is passionate about design-thinking how a powerful brand can connect…
Read MoreSell the vision with a minimum viable product
Your a minimum viable product – a secret weapon used by the most successful startups Do you ever wonder how companies come up with super star products that appear to hit the mark every time? I used to believe it was brilliance or luck. But it’s no such thing. Startups and established businesses use minimum viable products (MVPs) to…
Read More4 reasons why you are still stuck in startup phase
Most of the clients I work with are stuck in the startup phase of their business even though they could be in business for 1-3 years, 5, 10 or more. I used to think that startup was a certain period of time, say 5 years and have now been witness to entrepreneurs stuck there for the…
Read MoreCreate more freedom, do less
It is exactly by having a laser focus that we can generate the most momentum possible in our business. Doing a little bit of everything is tempting but won’t land you any major impressions. And it takes up all of your time! Take my client Amy Remark who I’ve worked with for 3 years. Amy has…
Read MoreAre you an entrepreneur or a hobbyist?
When it’s time to commit to stepping into your highest potential I know it’s summer for most of us and the distractions are at an all time high. I am always struggling to balance local events, mountain biking, kid time, friend time, inspiring conferences, hiking and oh that work thing. Me-time isn’t in the top 10…
Read MoreWhen it’s time to throw away the business plan
What? You may think I am being a bit too cavalier but I am very serious. Business plans can bring the highest potential companies down in their start-up phase. Most entrepreneurs try to follow rigid business plans in order to get a clear sense of their market and growth potential. However, according to Lean Startup…
Read MoreThree habits that block your ability to grow beyond the status quo
Zero productivity. You know what that feels like. You have lots of ideas, big plans but when it comes to moving them forward it just doesn’t happen. Eventually you lose steam and you are back to status quo. Does that ever happen to you? It used to happen to me a lot and I see…
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