Posts by Lisa Princic
21 Membership Retention Strategies for Sustainable Growth
Membership sites are the envy of many business owners, because they create long-term, loyal relationships and consistent revenue. After successfully launching a membership site, many owners begin to obsess with membership retention. And that’s for a good reason. Keeping members for the long-term is the number one way to make this offer profitable. Membership programs…
Read MoreThe 5 Foundations for Successfully Starting a Membership Program
When you think about running a successful membership program, what excites you the most? Is it the prospect of sharing your ideas with a large audience? Making a difference in the lives of others? Or do you like the idea of only working a couple of hours a week? Maybe it’s all of the above….…
Read MoreWhy a Membership Model is a Smart Way to Scale
The membership model might seem like a fun, exciting, and cool way to grow a business, but when you really dig in, you might be surprised to find that it’s so much more than that. A membership gives us a path for scaling ethically. We can serve clients where they are right now. Here’s why…
Read MoreHow to Scale Your Business with a Membership Site
Start and sustain a high value membership program (Part I) What is a membership site & where did they come from? Memberships are not a new phenomena. Most of us have known about community organizations and non-profit associations as well as the typical month-to-month use of a service such as a gym or studio. They’ve…
Read MoreTime to Shift from Private Clients to a Coaching Membership Site?
One of the most exciting shifts coaches and consultants can make is scaling their business with a coaching membership site. There are many types of one-to-many offers, but memberships for coaches & consultants have the most opportunity and flexibility to evolve with you and your clients than any other option. The subscription economy is estimated…
Read MoreWhy I Chose the Membership Business Model I Most Feared (and what it took to commit)
Choosing a membership business model that you initially feared can be a daunting decision, but it often stems from recognizing the potential benefits and opportunities it presents Freedom seeker here. In 2006 I was sitting at my ‘cool job’ in downtown Vancouver helping Canada’s largest corporations become more sustainable (yeah, right), thinking about my closest…
Read MoreFour Components of a Successful Small Business
A successful small business must have 4 things in their corner – product, market, money & people. Whether you’re a startup looking for venture capital or you want to become a successful small business all on your own, there are a few basic – but important – components every business must have. This four component…
Read MoreScaling Deep – Growth that Feels Good
There’s a movement of entrepreneurs who consider the impact, after making a certain amount of money, as a key driver for growth. They don’t need to make millions, buy more stuff, manage more people and over-commit to being busy. That’s not the lifestyle that gives them the freedom they desire, which is why they are…
Read MoreMarketing Secrets – The Truth About What it Takes to Grow Your Audience
The real marketing secrets I wish I’d known earlier There are many factors in our businesses being successful, and it can seem like your the only one who doesn’t know the marketing secrets behind the extreme or well-advertised success of others in your industry. Marketers deliver us plain old oversimplification of how much better things…
Read MoreHow to Increase Visibility While Staying True to Your Brand
Visibility is a BIG buzzword right now. But I don’t mind, because it resonates with me. Breaking down visibility into simple, bold moves. Most online owners want to attract clients that way, but first, we need to get engagement with prospects. And to get engagement, they have to see us first. That comes down to…
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