Posts by Lisa Princic
How to Increase Visibility While Staying True to Your Brand
Visibility is a BIG buzzword right now. But I don’t mind, because it resonates with me. Breaking down visibility into simple, bold moves. Most online owners want to attract clients that way, but first, we need to get engagement with prospects. And to get engagement, they have to see us first. That comes down to…
Read MoreHow to become a 10 year overnight sensation, much faster
Does it seem like everyone advertising online is bragging about being an overnight sensation? It’s not a common occurrence. In fact, it rarely happens at all. So don’t get down on yourself for gradual growth. Even inconsistent, up and down is more the norm than the exception. I’m coming up on 10 years of business…
Read MoreTruthbomb alert – my top business mistakes this year
Turning my top business mistakes into my next steps started here. To say this year has been a huge lesson-learning one for me, doesn’t do it justice. While everyone’s talking 2019 planning in the internet ether right now, I’m looking back. I did a deep dive into what I wasn’t clueing into, and why, over…
Read MoreWhat mountain biking taught me about mastery
From rock faces to business mastery – it’s all connected I spent a lot of time mountain biking this summer. More than I have since becoming pregnant 8 years ago. This happened not only because I now have a 7 year old who’s independence has granted me more freedom. There was another reason. Because I…
Read MoreGet visibility as an expert through influencer marketing
How personal & direct influencer marketing can help you build the business you dream about I’m going to let you in on a secret about influencer marketing. It’s highly effective and if done consistently (not necessarily perfectly) it will get you into valuable networks and set the stage for your success. This is how you…
Read MoreBuild your audience faster with influencer outreach
Influencer outreach will fast-track your business growth All business owners need to spend the majority of their time on marketing. Tara McMullin, founder of the What Works community, stated in a virtual conference that 50% of your time should be spent on it. If your prospects primarily come from word-of-mouth than arguably that can jump…
Read MoreFinding your own way with list-building
Is list-building worth the effort for your business? We hear so many mixed things from every marketer about list-building for businesses. About five years ago that’s all anyone would talk about – the importance of your list. Nowadays, many other options for connection exist. Online groups, live conversations, messenger, instant chats on your website with…
Read MoreFew high-ticket clients or many lower-paying members?
Do you need to attract high-ticket clients or sell to a bigger audience? Your business model contains so much good information. It goes way beyond the sales and marketing to outline how you deliver to each customer, how long you serve them and how much you charge. Making sure you have a plan on how…
Read MoreChoosing a guided mentorship program right for your business
Ready to make a radical difference in your business? Almost every culture has a variation of the English saying “two heads are better than one.” Well 3-4 heads might be even better! In any field, your chances of achieving long-term success will increase with strong relationships. Collaboration is the cornerstone of the business world. As…
Read MoreWhy you need a business model, not a business coach
A clear-cut business model is the baseline for your highest earning potential Having worked directly with dozens of business owners over the last few years – hearing and rectifying their challenges – I know what’s getting in their way … … the absence of a business model. How they earn, from whom and how they…
Read More