How to take a stand against BS sales tactics of online businesses
This is an issue that has been bothering me for a long time. I’ve always been a truth-seeker so it comes as no surprise that something that hasn’t sat well with me is the questionable ethics of the online business industry of influencers and influence.
2020 was obviously a difficult year for everyone, but I hope that one of the positive things to come from this shared experience is a greater sense of honesty and transparency. It allowed different voices to be heard and appreciated in a new way.
A recent personal experience I had fuelled a desire for greater ethical sales tactics in the online business industry. I want to find a solution to the problem - there is hope!
A few issues that the incident brought out were: manipulative sales tactics, “buyer beware” philosophy, empty guarantees, and shame-based tactics.
I believe that the main solution to this problem is real, honest metrics. What are the actual success or satisfaction rates of all clients?
What You’ll Learn From This Episode:
- How to gain satisfaction in the online business world
- What guarantees we can offer our clients
- What (and what not) to write on sales pages
- How to be a confident virtual business customer
- Suggestions of how the industry could create a “buyers remorse” guarantee, allowing people to try before they buy within a certain timeframe
- How we should be mindful of how we speak to people - and how to deal with the fact that not everyone will give us positive feedback all the time
Links to Resources Mentioned in this Episode:
- Get my Brave Messaging Toolkit
- The Scaling Deep Marketing Lounge
- Visit ScalingDeep.com/coaching to learn about the different ways I can help with your visibility projects, including How To Design Your Ideal Membership.
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A LITTLE ABOUT ME
Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
