Ready to Build Your Profitable Membership?

Get the free training, “How to grow a wildly successful membership that provides financial freedom & fulfillment

(without burning out from big launches & over-delivery!)"

Here's what you'll learn:

ONE: How to make your membership irresistible so they never want to leave

Did you know that the secret to membership growth starts by attracting the right members in the first place? I'll share the number one ingredient for consistent recurring revenue.

TWO: How to structure your content to run it on just a few hours per week

If you think that having a membership means creating an endless amount of content, think again. I'll show you how to add value to your membership using your zone of genius and nothing else.

THREE: How to create a steady stream of income you can rely on without worrying about your next launch

Dread the thought of launch cycles that lead to burnout? Inside you'll learn a better system for enrolling eager members month-after-month without launch pressure!

And so much more!

Meet Your Host, Lisa Princic

Lisa Princic is a Business Strategist & Membership Expert and the owner of Scaling Deep. Over the last 13 years, she has helped 100’0s of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands through coaching & training.

Lisa helps niche experts become thought leaders and increase their impact & wealth with membership programs inside her Profitable Membership Club. A staunch believer in living our value & having clear intention, she helps her members accomplish their goals with simple, focused business designs.

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I worked with Lisa to revamp my brand messaging and she gave me tons of insight that led to an important shift in my business.
Within 6 months after working together, I was able to double the members in my program and increase my member retention.
Andrea Jones, Savvy Social School

I received great value out of my Strategy Session with Lisa. I run a successful membership and was looking to pivot the model in a way that supports my growing business.

I received validation on my ideas and support with the messaging and process of notifying my audience of the changes in a way that highlights the value I provide and supportive resources they’ll receive by buying into the vision of the community we co-created. Grateful for the support! Danielle Searancke, Squamish Medium


The Club has been exactly what I needed to focus my membership, develop a launch strategy and take action to grow it.

Lisa's feedback on my messaging and value prop have been invaluable - getting that clarity has 'allowed' me to live launch.

Before PMC, I could never envision what a live launch would be because I was trying to attract too many different types of members.

Angie Trueblood, The Podwize Co-op

Working with Lisa made a big difference in my business immediately. She helped me strategically shaping the business that I want which is giving me so much fulfillment and lots of success!

Lisa is helped me redesign my offers in the form of a membership. I built a solid program that will help lots of women while making recurring revenue and we got 42 members on our soft launch!

I’m feeling SO good about where my business is headed.  It’s so nice to stop, think, and make a GOOD plan.

Roxanne Carne, Personal Stylist,

Roxanne Carne
Mark Groleau

Lisa helped me see that the bottleneck existed in my sales sequence. Just days after I tightened up the language, I bumped up the price 15% and started selling 1 course every day! She helped me see that I was  didn't need more leads, just a higher conversion rate.

Lisa's process got me immediate results. I've now had 3 record breaking months in a row ... and it's my slow season!

Mark Groleau, Unboring Wedding

Lisa’s superpower is to help businesses distill their value. She helped me make sense of the ideas in my head and make them understandable for the clients I’m trying to attract. As a result, I was able to distinguish my ideal client from others and put unique messaging on my website that resonates with them, and means a lot to me.

Tammy Martin, Martin Marketing