SD #111 Carol Cox page header

The road to becoming a thought leader with Carol Cox of Speaking Your Brand

I’m continuing to explore authenticity in brands and ethical business practices, as well as examining my own role as a thought leader. To help me (and you) get a better idea of what this might actually look like, today’s episode is a conversation with Carol Cox, founder of Speaking Your Brand. She previously appeared on Episode 4 of the Scaling Deep Podcast - check out Improve audience engagement by leading with who you are with Carol Cox.

This conversation is pretty wide-ranging and we cover a lot, as we try to unpick not only what being a thought leader actually entails, but also how it can help you to move forward in your business. In the next episode, I’ll be sharing how I’m developing my own brand as a thought leader.

Carol Cox is the founder and CEO of Speaking Your Brand and a sought-after presenter and trainer on public speaking, business storytelling, and women's leadership. COVID has led her to pivot her business’ mission in order to amplify women's voices and develop more women thought leaders and prominent speakers, with bold messages, well-crafted signature talks, and visibility plans to attract the right opportunities.  

What You’ll Learn From This Episode:

  • What is thought leadership? - Carol’s definition and some examples of real-world thought leaders.
  • Carol’s V.O.I.C.E. framework and the five elements which you need to communicate your thought leadership brand.
  • How tapping into your emotions and sharing personal perspectives at the right time can help you to communicate your unique viewpoint.
  • Thought leadership, mission and a bold message - are they the same and do you need all three?
  • The difference between business marketing experts, influencers and thought leaders.
  • How recognising your niche can help you develop your thought leadership brand.
  • Details of Carol’s Thought Leader Academy program.
  • Help this podcast! Share this episode with one of your business associates and rate and review the Scaling Deep podcast wherever you’re listening now

Have you signed up for my upcoming Profitable Membership Summit yet? Running from February 23-26, this summit is aimed at coaches, consultants and professionals who want to grow their business through membership programmes. Register for FREE at and check out my All Access and VIP packages.

Links to Resources Mentioned in this Episode:

Subscribe & Review on Apple Podcast

Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.

Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!

Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!


podcast bio