Program design - make your membership indestructible with these 5 elements
This episode follows on from last week's podcast where I shared my bad experience with online sales tactics. Now I’m talking about the opposite of marketing, and how the way you design your program can replace the need for traditional sales strategies.
I share the five key elements that you should include in your membership program which will mean that your members will love you and your program, becoming your biggest cheerleaders. And what better form of marketing is there than a referral?
These five elements are:
- Purpose
- Transformation
- Service
- Validation
- Inclusion
I'll not only go deep into that but I'll share more information about my flagship program coming soon!
I am so excited to announce that in July I’m launching my Profitable Membership Club. This will be exclusively for women who want to start up a membership scheme or have already set one up but need guidance on how to improve it. I’ll focus more on delivery than sales, as I believe if you get the delivery right, the sales will come. These membership schemes have the potential to replace the need for marketing!
What You’ll Learn From This Episode:
- How to create valuable programs that avoid the need for manipulative marketing or big sales campaigns.
- The 5 elements needed to create a program that members will love and want to remain loyal to.
- The advantages of memberships.
- The different types of membership, and why membership communities work so well.
- How long you should run a program for.
- Details of my Profitable Membership Club
Links to Resources Mentioned in this Episode:
- Do you want to join the growing group of women who lead successful membership programs? Check out my Profitable Membership Club
- Visit ScalingDeep.com/coaching to learn about the different ways I can help with your visibility projects including How To Design Your Ideal Membership
Subscribe & Review on Apple Podcast
Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.
Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!
A LITTLE ABOUT ME
Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
