Marketing deep with paid advertising using Facebook ads
This month of deep marketing discussions has been so fun for me and I hope it’s been super informative for you. I wanted to wrap things up with a solo episode about something new I’ve learned in the past year of marketing that surprised me: Facebook ads can be a deep marketing strategy. I definitely didn’t expect to find that when I started diving deep into marketing on Facebook, so I wanted to share what I’ve learned with you.
First I’ll talk about what makes a marketing strategy “deep” in the first place and why deep marketing is so valuable in online business today. I’ll then tell you why Facebook ads can be used effectively for deep marketing and how they compare to other awareness strategies. I’ll also talk a bit about the technical side of ads, how they can help you test your messaging and why they can be a good way to get hands-off with your marketing.
And I’ll answer a question I hear a lot from entrepreneurs who are considering Facebook ads: “Should I just do these myself?” I think that it depends on what you want to focus on in your business, but there are a lot of great reasons to learn the basic ropes yourself and then hire someone to pour a lot of energy into those ads.
Next month we’ll be talking about deep messaging and I’m so excited for that too. See you back here next week!
What You’ll Learn from this Episode:
- How Facebook ads can be an effective deep marketing strategy.
- What makes a deep marketing strategy.
- Where Facebook ads fit in your marketing funnel.
- Why you may want to take a hands-off approach to your marketing.
- How Facebook ads compare to other strategies for raising brand awareness and connecting with warm and cold leads alike.
- Why I think you should have someone help you with your Facebook ads, unless you really love that technical side of your business and marketing.
Links mentioned in this show
- Wondering if Facebook ads are right for you? Been playing with them for a while, and want someone to take the reins? Book a free consultation with me about Facebook ads!
- Want to figure out the marketing plan that perfectly aligns with your business model? Download my brand new Scaling Deep Marketing Roadmap! It’s designed to help you make great decisions in your marketing, waste less time, and create a marketing plan that will get you consistent results.
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Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
A LITTLE ABOUT ME
