Grow Your Membership With Renewed Confidence
And a sales system that brings new members in every single month.
After 16 years of guiding coaches, consultants, and industry leaders to turn their expertise into sustainable membership businesses, here's one truth I know for sure:
If your business isn’t where you want it to be, it’s not because you lack talent, effort, or commitment.
The real reason most membership businesses plateau... (and how yours won’t): You haven’t yet nailed the specific strategy and structure that aligns with your unique skills, values, and ambitions.
And I say this from experience.
Unlike many business coaches who only teach theory, I’ve built my expertise in the trenches - guiding countless service-based entrepreneurs to create thriving brands that free them from hustle and burnout.
You started your business for freedom, flexibility, and impact... but instead, you might be feeling:
- Overwhelmed: Your expertise is clear, but your systems aren't. Without strategic marketing, consistent traffic, and automated sales, everything depends on you.
- Growing without a clear plan: You’re great at delivering results, but your business feels like a patchwork of offers and tactics. Without a strategy, it’s hard to scale, or even know what to focus on next.
- Stuck at the same revenue level: No matter how much you hustle, you keep hitting the same income ceiling.
It doesn’t have to be this way...
Lisa's process got me immediate results. I've now had 3 record breaking months in a row ... and it's my slow season!
— Mark Groleau, Unboring Wedding
Let me tell you a quick story.
By 2019, I had been in business for a full decade. I’d done all the right things - hosted events, launched a podcast, built a following, refined my frameworks. I had strong testimonials and knew I could help people. But something was still missing.
Despite being a highly skilled strategist, I wasn’t gaining traction in a scalable way. I was working hard, but my income remained inconsistent... and I knew it was time to move from one-off projects to one-to-many offers.
It was a HUGE leap.
Like jumping off a cliff, knowing I probably wouldn't die ... but I could.
That’s when I committed to building a program I could truly stand behind. I tested different formats and learned what worked - by supporting real clients through real transformations. I wanted something aligned, impactful, and flexible.
Since then, I’ve helped thousands of students and hundreds of private clients design and grow profitable, sustainable membership programs - each one completely unique. Programs that reflect their voice, values, and goals. Programs that create real transformation for their members and long-term fulfillment for their creators.
Within 6 months after working together, I was able to double the members in my program and increase my member retention.
— Andrea Jones, Savvy Social School
Why Most Memberships Don’t Gain Traction
Let’s be honest... most memberships don’t stall because you’re not good at what you do. They stall because the business wasn’t built to scale in the first place.
Maybe you’ve already launched a membership. Or you’ve been circling the idea because you have an audience, a framework, or a gut-level knowing that you’re meant to serve in a bigger way.
But here’s what happens:
1. The promise is fuzzy
A membership isn’t just a container - it’s a commitment.
And if your members don’t know what they’re signing up to become, they won’t stay.
You might know what you’re delivering (calls, tools, a community), but if they can’t clearly see how that gets them closer to a meaningful result? They’ll quietly drop off. Or never join at all.
And it’s not because your offer isn’t good, it’s because the outcome isn’t obvious.
2. You’re stuck in the content trap
At some point, you started feeling like a content machine. You’ve recorded calls, made resources, maybe even built a whole library of trainings.
But instead of making your life easier, it made everything heavier. Members are overwhelmed. You’re buried in to-dos. And no one’s actually following the path... because there isn’t one.
You didn’t start this to become a 24/7 content factory. But that’s exactly what it starts to feel like.
3. Sales stopped (or never really started)
You launched to your warmest people. Some of them joined. Great start.
But then... nothing. You left the page up. Maybe sent another email or two. But without a clear, ongoing sales system, growth just flatlines.
And since you’re not tracking conversions, testing offers, or planning real promotions, you don’t even know why it’s not working—just that it’s not.
If you’re nodding along, you’re not alone.
This is where most smart, capable founders get stuck. Not because they’re doing it wrong—but because no one taught them how to build a membership that actually scales.
And that’s where we go next.
The secret to scaling is shifting from relying solely on your expertise…
… to building membership models and systems that do the heavy lifting.
Bridging the Gap to Your Ideal Membership Business
Here’s how we'll transform your business together:
1. Offer Alignment & Positioning
Most founders have strong ideas... but vague offers. They’re not quite sure how to talk about what they do in a way that gets consistent “yeses.”
We’ll define your unique value, clarify the promise of your membership, and position it in a way that feels aligned and magnetic.
This is where we take your expertise and make it irresistible.
2. Predictable Sales
If sales only happen when you promote… that’s a problem. Constant launching leads to burnout, and waiting for people to find your offer isn’t a plan.
We’ll install simple, scalable systems that generate consistent revenue, without you living in hustle mode.
Yes, that includes automation. No, it doesn’t require 97 tech tools.
3. High-Impact, Sustainable Delivery
More content doesn’t equal more value. But most membership creators get stuck producing more, thinking it’ll fix churn.
Instead, we’ll design an experience that’s transformational for your members and sustainable for you - so you can lead confidently without drowning in to-dos.
4. Consistent Visibility & Audience Growth
If your marketing feels scattered, exhausting, or like it’s just “something you should be doing,” you’re not alone.
We’ll build a simple visibility plan that fits your strengths, draws in the right people, and actually grows your audience—without turning you into a full-time content creator.
5. CEO Mindset & Tools
You didn’t start your business to stay stuck in the weeds. But growth requires stepping into leadership—making decisions, setting boundaries, and doing things that stretch you.
We’ll work through the mental noise, build your confidence, and help you show up as the leader your business needs.
Lisa helped me distinguish my ideal client from others and put messaging on my website that resonates with them.
— Tammy Martin, Martin Marketing
Private Coaching
with Lisa Princic
⎯⎯⎯ AKA ⎯⎯⎯
A high-touch strategy partnership, personally guided by me, to scale your expertise into a profitable, aligned business built on growing your recurring revenue with a...
— VIP STRATEGY —
SPRINT
Ideal for solving a pressing challenge, refining your offer, creating a new marketing funnel or mapping out your next strategic move.
What’s included:
- 3-hour Business Design session (Value $1,950)
- Unlimited Voxer/email support for 30 days (Value $1,500)
- One 60-minute follow-up strategy session (Value $550)
- Sales funnel and marketing asset review (Value $500)
- 6-month access to Scaling Deep Society (Value $1,000)
- Leadership and mindset support (Value: unlimited!)
Investment:
Total Value: $5,500.00
Regular Price: $4,000.00
Limited Time Offer: $3,000 USD
Click the button below to apply:
I walked away not only with a lot more clarity than I walked in with, but also a roadmap on how to put everything we talked about into action!
After hiring Lisa for a one-day intensive coaching session regarding my marketing and messaging, I walked away not only with a lot more clarity than I walked in with, but also a roadmap on how to put everything we talked about into action.
Beyond that, I left so excited and energized about the direction of my business, and motivated to get to work.
— Jeremy Enns, Counterweight Creative
Her support played a big part in helping me hit my revenue goal, which was to triple from last year!!
Lisa has been an invaluable asset to me as I've grown my membership business.Her insights and advice have been pivotal to my success. She helped me think big - about the value I bring to my clients beyond my core offer.
—Kelley Carlstrom, Kelley Carlstrom PharmD
Still Wondering If It's Right For You?
This is a great fit if you:
- Have sold your offer at least a few times but want to stabilize and grow
- Are getting referrals or leads but want more consistency
- Know your strengths but need a strategic plan to scale without overwork
Within 30 days, you could:
- Clarify your positioning and sales strategy
- Map a profitable membership or optimize an existing one
- Double your conversions with small but powerful offer and copy tweak
Lisa gave me the perfect planI had a very successful webinar launch! It was well attended and enrolled a number of founding members right away!
Working with Lisa made all the difference in helping me focus on what I should include in my membership & how to spend my time which helped to speed up my time to launch. Lisa gave me the perfect plan.
— Lex Roman, GrowthTrackers
We learned how to talk to our customer more clearly and really improve our copy. It's been such a valuable asset for us!
We implemented the steps and were immediately able to dramatically improve our conversion rates. We were typically at about 1% and on our latest sales campaign we increased that number to 5.2%!
— Amy & Jane, Homenotes
She played a crucial role in helping us merge three separate businesses into one powerhouse.
I can't say enough good things about Lisa, our amazing membership business coach. Lisa truly understood the nuances involved in this task and provided us with invaluable guidance.
What sets Lisa apart is her personalized approach. She took the time to understand our unique challenges and goals, tailoring her advice specifically for us. Her dedication and support throughout building our membership were absolutely priceless.
If you're looking for a membership business coach who gets what it takes to run a successful membership, I can't recommend Lisa enough. She's a game-changer!
— Melissa Pierce, The Widow Squad
The best part was the a-ha's and realizations of what I wanted my business model to be and how I needed to show up.
Lisa's depth of knowledge about business models, marketing, and messaging was critical to helping me formulate a new program that will help my clients take their speaking to the next level, while levelling up my own leadership as well.
I came away with a clear plan, my next steps and confidence that this is the right path for me. It was well worth the investment, as I know it will pay off many times over!
— Carol Cox, Speaking Your Brand
Working with Lisa was a lot of fun! She's a no-bullshit kinda gal, and I loved that. She told me how it was, and I needed that honesty.
Before working with Lisa, I felt incredibly overwhelmed with the sheer number of decisions I had to make for my community. I really questioned a lot of what I had going on structurally and just really wanted to talk through EVERYTHING with an expert!
From working together, I was able evaluate my churn rate and not be so hard on myself, honestly! I had a massive launch, and things have been a struggle since, but Lisa helped me to put it into perspective. Hands down for me, the biggest takeaway was way more direction and confidence.
I'd 1 million percent work with her again!
— Em Connors, The Creative Bodega
Lisa was great to work with and I really appreciated her candid and helpful feedback that speeds up your growth process and cuts through the fluff!
Before working with Lisa I was completely stuck and I didn't have a solid value proposition. Through working with her, I gained so much clarity, learned an incredible amount about copywriting that converts, and got my entire value proposition all figured out. I now have a much more clear path forward with a more targeted and aligned audience.
— Amanda Moffett, Pursuit Company
I left with a new mindset: I don’t need to prove my worth through quantity. A well-curated, intentional experience serves everyone better, including me.
Before I started working with Lisa, I was completely burnt out. I was producing huge amounts of content, most of it free, believing that more meant better. But Lisa helped me realise that: giving too much can actually overwhelm your audience. Instead of adding value, I was unintentionally creating confusion and decision fatigue for the people I most wanted to help.
With her support, I was able to reduce my workload significantly, without compromising on quality. She helped me refine my offer, simplify my content delivery, and create a membership that is both sustainable for me and valuable for my members.
Lisa was an absolute pleasure to work with. Professional, straight-talking, knowledgeable, and incredibly supportive throughout. I’d recommend her without hesitation to anyone building or scaling a membership.
— Sonia, Advocacy Tutor
Working with Lisa, is by far one of the best choices I've made for my business and my personal well being.
Lisa opened up a whole new world for me, allowing me to look at my business strategy as profitable and sustainable for years to come. With her honesty, fearlessness, encouragement and guidance, she helped me change the way the studio runs from all angles.
She showed me how my business could continue to grow rapidly at a successful and manageable rate.
— Sara Constantin, Squamish Dance Centre
My session was EXACTLY what I needed. I saw a jump in sales, an expansion of my services, and new energy in my business almost immediately.
I booked a Business Design session with Lisa because I was feeling like my business was flatlining. I wanted to re-evaluate my goals, business model, and jump-start a new year.
She gave me some great ideas, connections, and most importantly, accountability. I know I'll refer back to our notes consistently as my business continues to grow.
— Lindsay O'Donnell, Piquant Marketing
I have much more confidence in my direction, and made so much more progress than I would have otherwise...
I have much more confidence in my direction, and made so much more progress than I would have otherwise thanks to Lisa's accountability, organization, and ideas. Lisa is knowledgeable, kind, has genuine interest, and has a willingness to give honest advice, critical and important feedback, and share resources, which is so generous and truly invaluable. I highly recommend working with her!
— Rachel Beider, Press Modern Massage
Hmmm ... but, what about ...
Why choose 1:1 coaching over a course or group program?
Unlike courses or group programs, this is a hands-on, customized experience. You’ll get private feedback, strategic thinking, and a partner who knows how to optimize your unique business, not a one-size-fits-all formula.
What happens after you apply?
You’ll be sent a short intake form and invited to a no-pressure clarity call where we’ll make sure it’s a great fit. If we both say yes, we’ll get started right away.
Quiet Power, Real Strategy
I'm a certified Quiet Power Strategy™ business strategist, trained directly by Tara McMullin through her intensive apprenticeship program. This methodology has been used by thousands of entrepreneurs to create thoughtful, resilient businesses rooted in clarity - not hype.
It’s the foundation of how I help clients align their business models with their strengths, design scalable offers, and confidently take bold, strategic action. You’ll see this approach throughout our work together - blending vision, positioning, and practical steps that actually fit you.
Feeling Nervous? Here’s What to Consider:
I understand coaching is a significant investment. If you're feeling excited but also nervous, ask yourself:
- Who is the version of you who makes this investment and turns it into consistent $20K, $50K, or even $100K months?
- How does making this investment signal your commitment to your growth?
- Are you ready - mentally, emotionally, strategically - for the next level of your business?
- Do you feel aligned that I'm the coach who can help you achieve it?
If your answer is yes, then I can't wait to support you.