When Sarah, an experienced Executive Function & ADHD Coach for professionals, came to me she was almost full with one-on-one clients. Her small group coaching program that she ran twice per year filled up quickly as well.
She thought a membership would be the best way to support her audience who couldn’t commit to her more expensive offers or simply couldn’t get in.
She had an idea of what her membership would look like. And had a plan to run a series of workshops in the New Year. Trying to figure out how it would all fit together was causing her some overwhelm.
Taking a big idea and refining it into clear actionable steps
Since simplicity and flexibility, including time off, was high on Sarah’s list for her ideal business model I also advised her to skip trying to sell workshops outside of her membership and reserve them as 
benefits for members only.
That way she had only three core offers in her business and could put all of her energy into selling the membership knowing that her group and private coaching clients would come from that larger group and would prep people to get even more out of it.
During our initial session we also worked on increasing her private rates and group offer pricing to be more inline with her experience & expertise. 
In just a few hours we were able to map out the core features in Sarah’s membership, including who it was for, content, pricing and irresistible messaging. Plus we named it! The Stuck to Started Society was taking shape and Sarah was extremely excited to get it out into the world.
Leveling up a sales funnel so it’s positioned to sell one-to-many
Sarah did not have a big email list. At around only 100 subscribers, most of her new clients came from Instagram and while that worked well enough to fill up the few coaching spots that came available from time to time, she would need a robust strategy to sell her membership for the first time and beyond.
She needed:
- Core message to truly relate to her ideal client
- Effective sales page copy & calls to action
- To decide on the right platform to host her membership
- Create sales sequence for launch week & social posts to mirror it to capitalize on her engaged IG following and still address her list
View this post on Instagram
Because she was eager to launch quickly and simply she opted out of doing a big sales event, like a challenge or webinar, and focused on “first time launch” and a small price increase to get the attention of her existing followers on her exciting new offer!
“She walked me through every single step of the process, everything from defining my ideal client, picking the right technology, selecting the right price point for the membership and editing copy on my sales page and email series.”
20 Members Joined Immediately!
Having never put effort into a launch before and with a small list, Sarah had set the bar low. She was hoping for 5 members to join for this initial launch.
Her whole launch did better than expected, with 15 people joining during her initial open cart week. She started off her new program with a live workshop and was pleased with the engagement she received.
View this post on Instagram
Now that her membership is officially launched, she’s continuing to work with Lisa inside the Scaling Deep Insiders mastermind group to continue to learn marketing, sales, and sustainable business growth.
We can’t wait to watch Sarah continue to grow while helping more and more people go from stuck to started. 
“I’m so glad that I found Lisa! She asked questions that weren’t even on my radar. Lisa’s support has been extremely valuable. It is so comforting knowing that I can reach out to her when I have a question, when I’m feeling stuck, or I just need some validation or a push in addition to her one-on-one support from that VIP session and ongoing support.”
Meet Sarah!
Discover how Sarah launched her new membership program with a very small list in only 6 weeks.
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Meet Sarah!
Discover how Sarah launched her new membership program with a very small list in only 6 weeks.
When Sarah, an experienced Executive Function & ADHD Coach for professionals, came to me she was almost full with one-on-one clients. Her small group coaching program that she ran twice per year filled up quickly as well.
She thought a membership would be the best way to support her audience who couldn’t commit to her more expensive offers or simply couldn’t get in.
She had an idea of what her membership would look like. And had a plan to run a series of workshops in the New Year. Trying to figure out how it would all fit together was causing her some overwhelm.
Taking a big idea and refining it into clear actionable steps
Since simplicity and flexibility, including time off, was high on Sarah’s list for her ideal business model I also advised her to skip trying to sell workshops outside of her membership and reserve them as benefits for members only.
That way she had only three core offers in her business and could put all of her energy into selling the membership knowing that her group and private coaching clients would come from that larger group and would prep people to get even more out of it.
During our initial session we also worked on increasing her private rates and group offer pricing to be more inline with her experience & expertise.
In just a few hours we were able to map out the core features in Sarah’s membership, including who it was for, content, pricing and irresistible messaging. Plus we named it! The Stuck to Started Society was taking shape and Sarah was extremely excited to get it out into the world.
Leveling up a sales funnel so it’s positioned to sell one-to-many
Sarah did not have a big email list. At around only 100 subscribers, most of her new clients came from Instagram and while that worked well enough to fill up the few coaching spots that came available from time to time, she would need a robust strategy to sell her membership for the first time and beyond.
She needed:
- Core message to truly relate to her ideal client
- Effective sales page copy & calls to action
- To decide on the right platform to host her membership
- Create sales sequence for launch week & social posts to mirror it to capitalize on her engaged IG following and still address her list
View this post on Instagram
Because she was eager to launch quickly and simply she opted out of doing a big sales event, like a challenge or webinar, and focused on “first time launch” and a small price increase to get the attention of her existing followers on her exciting new offer!
“She walked me through every single step of the process, everything from defining my ideal client, picking the right technology, selecting the right price point for the membership and editing copy on my sales page and email series.”
20 Members Joined Immediately!
Having never put effort into a launch before and with a small list, Sarah had set the bar low. She was hoping for 5 members to join for this initial launch.
Her whole launch did better than expected, with 15 people joining during her initial open cart week. She started off her new program with a live workshop and was pleased with the engagement she received.
View this post on Instagram
Now that her membership is officially launched, she’s continuing to work with Lisa inside the Scaling Deep Insiders mastermind group to continue to learn marketing, sales, and sustainable business growth.
We can’t wait to watch Sarah continue to grow while helping more and more people go from stuck to started.
“I’m so glad that I found Lisa! She asked questions that weren’t even on my radar. Lisa’s support has been extremely valuable. It is so comforting knowing that I can reach out to her when I have a question, when I’m feeling stuck, or I just need some validation or a push in addition to her one-on-one support from that VIP session and ongoing support.”
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