How to use a podcast and facebook ads to get paid with Claire Pelletreau
Today we’ve got a bit more of a nitty-gritty details kind of episode, but if you love podcasting, Facebook Ads, or utilize either one in your business, you’re going to enjoy this conversation. A lot of entrepreneurs out there are trying to utilize one or both of these approaches to marketing, with limited success. Like everything else in business, you need to have a strategy that makes the most of the time, money, and energy you invest in marketing your services.
Claire Pelletreau is a Facebook and Instagram ads expert and the host of the Get Paid Podcast. She works with businesses that spend at least $10,000 per month on ads, and she loves to dig deep and make sure a client’s funnel is actually working before spending any time, energy, or money throwing traffic at it through ads.
Claire is a super fun guest and really knows her stuff when it comes to Facebook ads. But before we talk through any of that, we chat about how Claire got started working with Facebook ads, her time working remotely for one of the founders of B-School, and what finally pushed her into entrepreneurship. We also talk in-depth about her podcast, the questions she asks her guests, and why she hid for so long behind weekly content creation without being clear with her audience about what she does.
Claire also tells us about why she decided to market her services more directly and the effect it had on her sales. We then dive deep into Facebook ads, the strategies she uses with clients, and she answers my many questions about how service businesses can better utilize Facebook ads. This is a really fascinating look into what it takes to run successful ads that really convert!
What You’ll Learn from this Episode:
- How Claire got started working with Facebook ads and how her maternity leave and role as a new mom affected her business.
- Why she says that she used to “hide behind” her content creation and how she started converting podcast listeners into customers.
- What she loves about her podcast and how it’s helped her business grow.
- How Claire created her own unique business model managing and creating Facebook ads.
- A rough budget for Facebook ads if you’re a service business and what you have to do to make them successful.
- How you could market specific podcast episodes using Facebook ads and convert warm leads.
Links mentioned in this show
- Claire Pelletreau | The Get Paid Podcast
- BizChix Live
- She Podcasts
- Laura Roeder
- Public Persona
- Check out my Facebook Ads Consulting services!
Wondering if you should be doing Facebook ads or starting a podcast? Download my brand new Scaling Deep Marketing Roadmap! It’s designed to help you make great decisions in your marketing, waste less time, and create a marketing plan that will get you consistent results.
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Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
A LITTLE ABOUT ME
