#130 page header Lisa Princic

Behind the scenes at Scaling Deep - focused offers, clear funnels & an upleveled brand

For my first solo episode in a month, I wanted to give you a behind-the-scenes view of what I’ve been busy with during that time. Firstly, I got away into nature, which gave me time to reevaluate what is important and to simplify my focus. And following this, I now have a really clear plan for my business for the next year - FULL DISCLOSURE: I can get anxious if I don’t have a plan!

Since then, I’ve rebranded my website to give it a more professional design. Adding to the two main strands of my business - VIP Business Design Days and the Profitable Membership Club - I wanted to have some packages which will give me more freedom - details in the podcast. Alongside this, I’m moving away from marketing and focusing specifically on memberships.

The idea of having it all is about doing the work that I love but being able to step back when needed, and without my business suffering as a result. I’m really excited to share the plans for my business - I hope you’ll come along for the ride!

From July 2021 (and every three months after that), I’m taking enrolment for my Profitable Membership Club. This is exclusively for women who want to start up a membership scheme or have already set one up but need guidance on how to improve it. I focus more on delivery than sales, as I believe if you get the delivery right, the sales will come. A well-planned membership scheme has the potential to replace the need for marketing!

What You’ll Learn From This Episode:

  • Details of my Profitable Membership Club and how and why I launched it.
  • Information about two new packages which are available through my website
  • Why I felt it was time to rebrand my website.
  • The reasons why I’ve doubled-down my focus onto memberships.

Links to Resources Mentioned in this Episode:

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Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.

Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!


Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!

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