Behind the scenes at Scaling Deep - focused offers, clear funnels & an upleveled brand
For my first solo episode in a month, I wanted to give you a behind-the-scenes view of what I’ve been busy with during that time. Firstly, I got away into nature, which gave me time to reevaluate what is important and to simplify my focus. And following this, I now have a really clear plan for my business for the next year - FULL DISCLOSURE: I can get anxious if I don’t have a plan!
Since then, I’ve rebranded my website to give it a more professional design. Adding to the two main strands of my business - VIP Business Design Days and the Profitable Membership Club - I wanted to have some packages which will give me more freedom - details in the podcast. Alongside this, I’m moving away from marketing and focusing specifically on memberships.
The idea of having it all is about doing the work that I love but being able to step back when needed, and without my business suffering as a result. I’m really excited to share the plans for my business - I hope you’ll come along for the ride!
From July 2021 (and every three months after that), I’m taking enrolment for my Profitable Membership Club. This is exclusively for women who want to start up a membership scheme or have already set one up but need guidance on how to improve it. I focus more on delivery than sales, as I believe if you get the delivery right, the sales will come. A well-planned membership scheme has the potential to replace the need for marketing!
What You’ll Learn From This Episode:
- Details of my Profitable Membership Club and how and why I launched it.
- Information about two new packages which are available through my website
- Why I felt it was time to rebrand my website.
- The reasons why I’ve doubled-down my focus onto memberships.
Links to Resources Mentioned in this Episode:
- Do you want to join the growing group of women who lead successful membership programs? Check out my Profitable Membership Club
- Visit ScalingDeep.com/coaching to learn about the different ways I can help with your visibility projects including How To Design Your Ideal Membership
- Get my Hours To Outcomes workbook or check out my Membership Design training
- Melanie Richards is the person who redesigned my website - visit Modern Traction
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