#103 Mel Richards page header

Biz bestie chat - How we leveled up our mindset and built resilient businesses this year

What a year 2020 has been. I know everyone has faced different challenges, ranging from business and financials to health and family. We have all had to grow and stretch in unexpected ways and I wanted to share some of the big changes I’ve made in my business during this very strange year. To do that I’ve invited back my business bestie, Mel Richards, to talk all about leveling up our mindset & building resilient businesses.

Mel Richards is the founder of Modern Traction, where she helps consultants, speakers, and thought leaders craft clear, trustworthy branding while building them beautiful websites. She’s been in the business for over twenty years now and is constantly innovating and dreaming up better ways to serve her clients and create great sites. 

Mel and I chat about what it means to be resilient in business and why that became our goal in 2020. We also discuss the value of having a “biz bestie” and a network of peers that can help you develop new ideas and really nail down your unique value proposition. 

We also dig into the big mindset shifts we made this year and why we went bigger and bolder instead of scaling back in light of the world’s uncertainty. And to top it all off, we talk about our biggest lessons from this year and what we’re planning to do in 2021 to continue building resilient businesses for the long haul.

What You’ll Learn from this Episode:

  • What having a biz bestie can do for your vision & your business.
  • How Mel and I both worked to make our businesses & mindset more resilient in 2020.
  • Why the ability to experiment and pivot quickly are central to being a successfully resilient entrepreneur.
  • What recurring revenue taught me this year about my vision and the services I like delivering. 
  • How we are developing programs & offers that give our clients what they need before they’ve necessarily articulated it.
  • What I learned about my business model this year and how I want to shift things for 2021.

Links to Resources Mentioned in this Episode:

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Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.

Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!

Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!


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