Start with what you stand against - building a standout brand with Rachael Kay Albers
A lot of us business owners want to be bolder with our messaging (myself included) but aren’t sure what bold actually means. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. Ranting about the things in our industry we don’t agree with? Piling more content onto our website? As with most things in business, we need to start with a strategy, which is exactly what today’s guest is here to illuminate for us.
Rachael Kay Albers is the founder of RKA Ink, a branding, web design and marketing agency that helps thought leaders create epic, unforgettable brands. She is also the host of Awkward Marketing, a business comedy sketch show about the dos and don’ts of great marketing.
Rachael is so much fun to talk to and incredibly knowledgeable about what makes a brand truly stand out. We chat about how she’s used humor to grow her own brand and how she helps her clients create messaging that pulls in the right clients and repels the wrong ones.
We also spoke about why the things that annoy you in your industry - the things that make you want to rant to everyone you know - can be a great starting point for some of your strongest brand values & most effective content.
We discussed why your content doesn’t have to share brand new ideas, how you can help your audience better understand ideas they’ve come across before, and why it takes time to develop your unique take on bold messaging.
What You’ll Learn from this Episode:
- What bold messaging really is and why so many of us aren’t doing it.
- How Rachael has used humor and entertainment to build her own unforgettable brand.
- Opportunities for bold messaging that too many of us are skipping over.
- Why your bold branding should push away the wrong clients as much as it pulls in the ideal ones.
- How the things in your industry that piss you off can make a perfect seedling for your version of bold messaging.
- Why marketing and branding never really end if you want to maintain an awesome business.
- Other ways to uplevel your message, stand out and bring more boldness to your business.
Links mentioned in this show
- Rachael Kay Albers | RKA Ink | Awkward Marketing Show
- The Power of Reverse Niching on the Awkward Marketing Show
- Facebook Live: The Musical
- Ash Ambirge
- Ready to create brand messaging that attracts ideal clients instantly? Check out the Changemakers Messaging Toolkit and learn to expertly articulate the true value of your brand.
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Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
A LITTLE ABOUT ME
