Test Your Membership Idea Before You Build — in Just 60 Minutes
A proven shortcut to clarify, validate, and structure a membership people actually want (so you don't waste time overthinking your offer)
With The Membership Maker You Can get your idea out of your head and into a sellable structure — so you can move forward with confidence.
LIMITED TIME:
GET IT NOW FOR ONLY $67 $27!
Before you build a single thing, find out if it’s worth building at all.
You’ve launched offers before. You know the high of a fresh idea — and the sting when it doesn’t land.
So you sit on your membership idea, stuck in that limbo between excitement and doubt. Wondering:
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Is this idea strong enough to attract a group of members at once… and keep them?
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Is it unique, or just another version of something that already exists?
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Will people actually keep paying monthly for this?
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How do I deliver value without overwhelming people with content?
Before you leap, you need to know: Will this idea fly?
Stop Guessing. Start Building a Membership People Want.
Most people skip ahead to content creation and tech — without ever validating the idea itself. They miss the most important pieces: positioning, value, and audience fit.
That’s why their launches fall flat, even with all the bells and whistles.
They dream of recurring revenue and scalable service. But they never stop to ask: Does this idea actually work?
This is where you start.
Why Most Memberships Stall Out
ⓧ No clear USP
The offer doesn’t solve a distinct problem
ⓧ Vague promises
Messaging lacks clarity and isn’t grounded in real outcomes
ⓧ Misaligned pricing
Too low to be sustainable, too high to stick
ⓧ Overwhelming content plans
Difficult to deliver, scale, or maintain
ⓧ No audience readiness
Selling too early, or to people who aren’t the right fit
It’s a lot to figure out on your own. And most people don’t invest in guidance until they’ve already launched — and are trying to fix things midstream.
I want you to stop hesitating and get started without any further stalling with the…
Membership Maker Template
A guided worksheet and AI-powered assistant to help you design a clear, compelling, and scalable membership offer — without second-guessing.
You don't have to hire me privately to get inside my brain.
Everything I’ve learned from over a decade of helping people build and strengthen memberships is packed into this tool.
This isn’t a big workbook to fill out and forget.
It’s a focused, decision-making tool designed to help you:
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Get your membership idea out of your head and into a sellable structure
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Validate your concept before you waste time building the wrong thing
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Avoid vague positioning, misaligned pricing, and content overload
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Build something you can actually sell — and deliver with ease
Here's What You Get
This Membership Maker Template guides you step-by-step through the same critical questions and frameworks I use with my private coaching clients to quickly define:
AI Powered Assistant for Memberships
A custom GPT trained to guide you through the template, help you clarify your ideas, and get unstuck if you hit a wall
GPT Training Tutorial
A walkthrough to help you go deeper with the tool and get more meaningful, strategic answers from each section
The Membership Maker Template
A guided, fillable worksheet that walks you through the critical decisions needed to shape a membership that sells — including prompts for audience, offer, structure, pricing, and messaging
BONUS: Working Session
A behind-the-scenes look at someone using the tool in real time — so you can see how the process works and apply it to your own idea
With this clarity, your membership won’t just be an idea. It becomes a concrete, confident offer you can take to market!
What You'll Walk Away With
- A clear decision about whether your membership idea is worth pursuing, before you waste time or energy building the wrong thing
- Confidence in your offer’s value, positioning, and structure
- A member profile that goes beyond demographics to uncover real motivations, goals, and buying triggers
- A strong, specific value proposition that communicates exactly who your membership is for and why it matters
- A delivery format and pricing model that fits your strengths and supports sustainable growth
- Tangible outcomes and emotional benefits that make your offer more than “just another program”
- Messaging you can use immediately — in conversations, on sales pages, or in launch content
- A focused plan for what to build, what to say, and how to move forward with clarity
Most People Do This
With This Template You'll
Rave reviews from clients and students:
"I worked with Lisa to revamp my brand messaging, and she gave me tons of insight that led to an important shift in my business.
Within 6 months after working together, I was able to double the members in my program and increase my member retention."
Andrea Jones, Savvy Social School
"I got so much out of this training. I walked away with clarity on why launching a membership is good from a financial perspective as well as how I would prefer to be doing my work. Plus ...
- How to make it irresistible
- How to market & test my idea
- A clear, succinct strategy to start simple
Skye Mercer, Skye HR Consulting
"Thank you, Lisa, for the amazing takeaways. I learned so much and I even already have a membership. Lisa is not teaching what everyone else is and she gives huge value in this."
Lizzie Larock, The Life Feast
Hi, I'm Lisa Princic
When I first started helping people with memberships, the biggest thing I ran into wasn’t lack of talent, it was doubt.
Everyone I worked with had good ideas… and proven expertise. But they kept wondering if their program was strong enough.
Honestly? I dealt with the same doubt in my own membership for the first two years!
I saw people around me launching memberships all the time — some were doing well, some weren’t. But nobody was talking about the real thing that holds most people back.
Lack of confidence.
And I watched talented experts waste months, sometimes years, second-guessing themselves instead of moving forward.
Over the past decade, after coaching hundreds of business owners through this exact process, I realized something important:
Ideas don’t fail because they’re bad. They fail because they aren’t shaped clearly enough to scale.
That’s why I created the Membership Maker Template.
It’s the tool I wish existed years ago — something that erases the doubt and helps you shape a strong, sellable membership idea in under 60 minutes.
Lisa's training totally confirmed the missing parts I needed for starting my membership site. It explained initial steps for what type of membership structure to use, how to price it and options for directed content delivery. There were many more details that I never even thought about.
RANI GLICK, RANI GLICK WELLNESS
Lisa has been an invaluable asset to me as I've grown my membership business. Her insights and advice have been pivotal to my success. She helped me think big and played a big part in helping me hit my revenue goal, which was to triple from last year!!
Kelley Carlstrom, Kelley Carstrom PharmMD
GRAB THIS BEFORE IT'S TOO LATE:
Membership Maker Template
FREQUENTLY ASKED QUESTIONS
What will I learn that I can’t find on my own for free?
A lot. Free advice and AI tools only take you so far—especially when they validate your ideas without pushing you to think critically. It’s easy to get excited about something that isn’t fully developed or positioned to succeed.
This tool is trained with the same strategic thinking I use with private clients. It asks sharper questions, challenges vague ideas, and helps you develop something that’s actually ready to sell.
What if I already have a membership?
Perfect. This template works just as well for refining an existing membership as it does for developing a new one. If your offer isn’t landing—or if it needs a refresh—it will help you revisit your positioning, reconnect with your audience, and adjust what needs adjusting.
Will this help me figure out any type of membership?
Yes. Whether your membership is content-based, community-led, product-focused, or something else entirely, the template will help you design a structure that fits your goals and your audience. It’s flexible but focused, so you won’t get stuck in indecision.
Will I be able to get clear on exactly what my membership will look like?
You’ll get the clarity you need to confidently get started. You may not have every detail worked out, but you’ll know the core elements—who it’s for, what it solves, why it matters, and whether it’s worth building.
This isn’t a full course or tech tutorial. It’s a focused tool to help you avoid early missteps and move forward with purpose.