#128 page header Liz Wilcox

Using email to find founding members for your subscription with Liz Wilcox

If you’re ready to connect with your audience on a deeper level, this is going to be a great episode for you, as I share an amazing interview with Liz Wilcox.  Liz is an email marketer whose aim in life is to make writing emails easy for anyone. She knows a lot about two things: how to quickly write newsletters that connect with the people on your list, and how to get people on your list to buy your products.

This episode is aimed at experienced professionals who know their work well but need help formulating their email subscription model. It’s for people with big visions who just need pointing in the right direction. We discuss technical details, core elements, and the ultimate service you deliver, to enable you to be confident with your pricing, messaging, and audience.  

I’m so excited that in July 2021 (and every three months after that), I’m launching my Profitable Membership Club. This will be exclusively for women who want to start up a membership scheme or have already set one up but need guidance on how to improve it. I’ll focus more on delivery than sales, as I believe if you get the delivery right, the sales will come. These membership schemes have the potential to replace the need for marketing!

What You’ll Learn From This Episode:

  • Details of my Profitable Membership Club.
  • The secret to sending out amazing emails when you're selling services to your list.
  • How to communicate effectively with your audience - and how to communicate with them regularly (and feel like this is the right thing to do.)
  • How to price your membership.
  • What to include in a membership template and how long you need to spend on it.
  • The right way to attract the right people to your membership list.

Links to Resources Mentioned in this Episode:

Subscribe & Review on Apple Podcast

Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.

Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!


Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!

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