Using email to find founding members for your subscription with Liz Wilcox
If you’re ready to connect with your audience on a deeper level, this is going to be a great episode for you, as I share an amazing interview with Liz Wilcox. Liz is an email marketer whose aim in life is to make writing emails easy for anyone. She knows a lot about two things: how to quickly write newsletters that connect with the people on your list, and how to get people on your list to buy your products.
This episode is aimed at experienced professionals who know their work well but need help formulating their email subscription model. It’s for people with big visions who just need pointing in the right direction. We discuss technical details, core elements, and the ultimate service you deliver, to enable you to be confident with your pricing, messaging, and audience.
I’m so excited that in July 2021 (and every three months after that), I’m launching my Profitable Membership Club. This will be exclusively for women who want to start up a membership scheme or have already set one up but need guidance on how to improve it. I’ll focus more on delivery than sales, as I believe if you get the delivery right, the sales will come. These membership schemes have the potential to replace the need for marketing!
What You’ll Learn From This Episode:
- Details of my Profitable Membership Club.
- The secret to sending out amazing emails when you're selling services to your list.
- How to communicate effectively with your audience - and how to communicate with them regularly (and feel like this is the right thing to do.)
- How to price your membership.
- What to include in a membership template and how long you need to spend on it.
- The right way to attract the right people to your membership list.
Links to Resources Mentioned in this Episode:
- Do you want to join the growing group of women who lead successful membership programs? Check out my Profitable Membership Club
- Visit ScalingDeep.com/coaching to learn about the different ways I can help with your visibility projects including How To Design Your Ideal Membership
- Scaling Deep Podcast Episode 124: Email marketing that creates real connection and real sales with Kate Doster
- Visit LizWilcox.com or follow Liz on Facebook and Instagram
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