You're NOT the problem
Your members rave about the results, and you know the value of what you offer.
Yet somehow, the powerful results you're delivering aren’t matching your sales. Referrals and sales calls no longer cut it, and marketing that truly clicks remains elusive.
Automation, evergreen funnels and one-to-many sales all sound great, but piecing it together is overwhelming and time-consuming.
You’ve tried the big programs. They gave you content but no real support. It’s time for personalized guidance.
Without structure, even the best offer can stall
Most membership founders have great content, solid delivery, and a mission that matters. What they’re missing is a strategy that connects the dots between what they’re offering and the growth they’re capable of.
They’re buried under conflicting advice + overwhelmed by marketing options. When you're stuck trying to figure it out alone, you spend too much time second-guessing every decision.
The real issue isn’t your capacity. It’s clarity, feedback, and aligned strategy. You don’t need more information.
You need a way to make smart decisions, faster, and stay focused on what actually drives growth.
You need a sharper lens, not another loud tactic.
Most membership founders have great content, solid delivery, and a mission that matters. But if growth still feels unpredictable, it’s usually because a few key pieces are missing:
- Clarity & confidence in the offer – being able to describe the membership in a way that instantly clicks with the right people and stands out from the rest
- A structure that can scale – delivering value in a way that doesn’t drain you but keeps members engaged long-term and increases LTV across the business
- Consistent paths to sales – moving prospects smoothly from interest to sign-up without relying on one-off promotions... or brand new offers
- Rhythmic execution – short, focused cycles that keep you testing, improving, and actually moving forward
When these pieces come together, growth stops being a guessing game and starts becoming predictable.
That’s the difference between spinning your wheels and scaling with intention, and exactly what you’ll get inside...
Click the button below to apply:

I walked away not only with a lot more clarity than I walked in with, but also a roadmap on how to put everything we talked about into action!
— Jeremy Enns, Counterweight Creative

Within 6 months after working together, I was able to double the members in my program and increase my member retention.
— Andrea Jones, Savvy Social School

Lisa’s superpower is to help businesses distill their value. She helped me distinguish my ideal client from others and put messaging on my website that resonates with them.
— Tammy Martin, Martin Marketing
What's Included:
A strategic mastermind built for experienced membership founders who want to scale with clarity and confidence.
- Hands-On Strategic Coaching: Two focused calls each month: one deep-dive strategy session, one implementation check-in or hot seat.
- Membership Mastery Roadmap: A customized strategic blueprint showing you exactly where to focus for consistent, sustainable growth.
- Monthly Asset Reviews: Submit key assets (sales pages, onboarding sequences, funnels) for targeted expert feedback.
- Focused Implementation Sprints: Monthly themes targeting one critical area—like retention, pricing, funnels, or messaging—to build momentum without overwhelm.
- Hot Seats: Each month, three participants can claim a 25-minute hot seat for personalized feedback on their biggest challenge (first-come, first-served, with priority for those who haven’t had one recently)
- Full Toolkit for Momentum: Full access to a carefully curated library of tools and trainings—covering sales, onboarding, content planning, positioning, retention, and growth—giving you real traction each month, minus the overwhelm.
- Private, Curated Community: A small, hand-selected group of membership founders scaling with intention, not noise.
Rave Reviews From Real Clients

Lisa helped me take a big idea and refine it into clear, actionable steps. She walked me through every single step.
— Sarah Lovell, Executive Functioning First (See Sarah's full success story here)

Lisa is a no-bullshit kinda gal, and I loved that. She told me how it was, and I needed that honesty. I'd 1 million percent work with her again!
— Em Connors, The Creative Bodega

I gained so much clarity and got my entire value proposition all figured out. I really appreciated her candid and helpful feedback that speeds up your growth process and cuts through the fluff!
— Amanda Moffett, Pursuit Company

I left with a new mindset: I don’t need to prove my worth through quantity. A well-curated, intentional experience serves everyone better, including me.
— Sonia, Advocacy Tutor

I have much more confidence in my direction, and made so much more progress than I would have otherwise thanks to Lisa's accountability, organization, and ideas.
— Rachel Beider, Press Modern Massage
Why I Created this Mastermind
I created Scaling Deep Insiders because too many smart, capable founders were still struggling to grow memberships that should be thriving. They had the content. The passion. The results. But the missing piece was always the same: a space for strategic support and personalized feedback that actually moves the needle.
- Deep, focused work—the kind that demands action and unlocks results.
- Unparalleled access to my business brain, with real-time feedback that keeps you in momentum.
- The strategic partnership that helps you step into the next level of income, clarity, and confidence.
This IS for you if...
This is NOT for you if...

Lisa gave me the perfect plan. I had a very successful webinar launch! It was well attended and enrolled a number of founding members right away!
— Lex Roman, GrowthTrackers

Lisa's depth of knowledge about business models, marketing, and messaging was critical to helping me formulate a new program that will help my clients take their speaking to the next level, while levelling up my own leadership as well. It was well worth the investment as it has paid off many times over!
— Carol Cox, Speaking Your Brand

Lisa's process got me immediate results. I've now had 3 record breaking months in a row ... and it's my slow season! She helped me see that I was giving too much away and didn't need more leads, just a higher conversion rate.
— Mark Groleau, Unboring Wedding
An investment that pays off beyond 6 months
This mastermind isn’t about quick wins or trendy tactics. It’s about building the clarity, strategies, and systems that keep paying you back long after our six months together.
- Hands-On Strategic Coaching Value: $6,000
- Membership Mastery Roadmap Value: $2,000
- Monthly Asset Reviews Value: $3,000
- Focused Implementation Sprints Value: $3,000
- Hot Seats Value: $1,000
- Full Toolkit for Momentum Value: $1,000
- Private, Curated Community Value: Priceless
Total Value: $16,000
Your investment:
Pay in Full: $2,700
- One payment, six months of support, and a stronger commitment to your growth
- Save $300
Pay Monthly: $500/month for 6 months:
- Full access to all mastermind calls, sprints, and reviews
The next cohort begins September 15, 2025. Don't miss this round!
Hi, I'm Lisa Princic
Founder of Scaling Deep and Membership School
For the last 16 years I’ve helped thousands of impact-driven business owners design powerful brands and build memberships that hit 6 and 7 figures.
What lights me up is guiding experts into true thought leadership — where their work grows their wealth, and multiplies their impact.
I believe business growth doesn’t have to be complicated or exhausting. That’s why inside this mastermind, I’ll help you sharpen your strategy, focus only on what matters, and ignore the distractions that hold most entrepreneurs back.
If you’re ready to create a business that’s as profitable as it is purposeful, this is the room for you.
Still On the Fence?
How quickly can I expect results?
If you implement consistently, you’ll see meaningful progress within the first few months—often sooner. This mastermind is designed around clear focus and consistent action, not quick fixes.
Is there any one-on-one time included?
Yes. In addition to group calls, you'll have opportunities for personalized feedback through monthly asset reviews and regular strategic check-ins.
I’ve done masterminds before and they didn’t work. How is this different?
Many masterminds overwhelm you with content or underdeliver on personalization. Scaling Deep Insiders prioritizes direct feedback, clarity, and customized strategy to ensure real, tangible growth.
How much time should I expect to commit each week?
Most members commit 2–4 focused hours each week for calls, implementation, and engaging with the group. The goal is strategic progress without overwhelm.
Move Forward with Confidence
You already know your membership delivers results. What’s missing isn’t more effort—it’s clarity, aligned strategy, and the right support. Scaling Deep Insiders is built to help you move forward faster with confidence and sustainable systems.
Your Investment:
- $500/month for 6 months
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$2,700 paid in full (save $300)
The next cohort begins September 15, 2025.