You Launched Your Membership… So Why Does Growth Feel So Unpredictable?
You're doing it! You’ve launched a membership program and are committed to growing something meaningful. You’re excited about the recurring revenue and the deep impact you're having on your people.
But after that first wave of founding members, things started to stall. Now, you're second-guessing every decision. When should you launch again? Should the doors stay open or closed? Which sales event format will actually work?
You’ve tried different tactics, but nothing feels consistent—or effective.
You're showing up, doing the work, and still wondering: Why isn’t this growing the way I expected?
"If you’re looking for more automated ways of bringing people into your memberships Lisa is the person to go to. There are not a lot of people that go this deeply, thoughtfully and intentionally on this area of how memberships grow."
Murtaza Bambot, Founder & CEO - Heartbeat.chat
You Could Be Sitting on the Best Program—and Still Be Stumped on How to Sell It
Sales is easy, right? Wrong!
There are so many ways to sell a program and even more options for memberships. From free trials to webinars, monthly to annual payment plans, it's challenging to keep your sales system both simple and irresistible.
And truthfully, most people either just throw up a sales page and hope for the best—or overcomplicate the funnel and confuse their audience.
There is a happy medium.
You can build a simple, strategic funnel that connects with the right members and inspires them to take the next step—one that’s actually aligned with your membership model.
Biggest Mistakes Business Owners Make When Selling Their Memberships
RELY ON LOW PRICING
Dropping your price doesn’t guarantee more sales. Too many business owners assume a low-cost offer will sell itself. Without the right sales system, even the most affordable membership can fall flat.
FAIL TO NURTURE THE LEAD
"Know, like, and trust" is the foundation of any sale. If people don’t feel seen, understood, and connected to your message, they’ll hesitate. Creating genuine connection isn't complicated—but it needs to be intentional.
DON'T USE ANY URGENCY
Without a clear reason to join now, even your most excited prospects will wait—or forget altogether. The key is learning how to incentivize your audience to take action—even if your membership is always open.
The truth?
There is a better way to sell your membership—one that feels aligned, effective, and repeatable.
And that’s exactly what you’ll learn inside...
Evergreen Enrollment Engine
A mini-course designed to help you create a simple, scalable funnel that actually works.
Inside the course, you'll dive into:
- Funnel Design – Explore the 3 types of membership funnels so you can choose the one that fits your energy, audience, and goals
- Funnel Gaps – Uncover what’s missing from your sales process and how to fill those gaps with smarter strategy
- Sales Psychology – Learn the key motivators behind buyer decisions and how to ethically guide them toward joining
- Tech Stack – Get clarity on the essential tools that support your funnel without overcomplicating your setup
- Automation – Build sequences that run in the background, consistently warming up leads and converting them to members
- Mistakes & Myths – Avoid the common pitfalls that stall growth and keep too many memberships stuck
Rave reviews from people who've used this system:
Lisa helped me have my best month since launching two years ago. I went from 2–3 new members a month to 7 new members last month and 8 new ones this month! The clarity and automated strategy she provided are invaluable. I finally have a system that is effective and runs itself.
Ryan Franklin, Christian Leadership Academy
We implemented the steps and were immediately able to dramatically improve our conversion rates. We were typically at about 1% and on our latest sales campaign we increased that number to 5.2%!
We learned how to talk to our customer more clearly and really improve our copy. This has been the most valuable asset for us.
Amy & Jane, HomeNotes
I'M HERE TO HELP YOU
Build an effective sales funnel that brings in new members—every single month.
- Learn the 3 types of membership funnels—and choose the right one for your program
- Map out the four key stages of a high-converting funnel: Attract, Nurture, Convert, Sell
- Avoid the most common mistakes that stall membership sales
- Set up an evergreen email sequence that sells for you automatically
- Choose a sales event that fits your energy and supports conversions
- Build the core sales assets you need—without overcomplicating it
- Debunk the myth that you need live launches to make real sales
"Lisa helped me see that the bottleneck existed in my sales sequence. Just days after I tightened up the language, I bumped up the price 15% and started selling 1 course every day! She helped me see that I was giving too much away and didn't need more leads, just a higher conversion rate.
Lisa's process got me immediate results. I've now had 3 record breaking months in a row ... and it's my slow season!"
Mark Groleau, Unboring Wedding
Lisa has been an invaluable asset to me as I've grown my membership business. Her insights and advice have been pivotal to my success. She helped me think big - about the value I bring to my clients beyond my core offer.
Her support played a big part in helping me hit my revenue goal, which was to triple from last year!!
Kelley Carlstrom, Kelley Carstrom PharmMD
THIS IS WHAT YOU CAN EXPECT TO
Receive inside the course:
- A self-paced mini-course with step-by-step training to build your membership funnel
- Clear breakdowns of the 3 types of funnels and how to choose the right one
- Guidance on crafting your offer, selecting the right sales event, and building your evergreen system
- Lifetime access to the course materials so you can revisit anytime
- BONUS: 10-Week Launch Timeline + Funnel Readiness Checklist to plan with confidence
Who Am I? A Business Strategist Who Gives A Damn ...
Hey there! I'm Lisa Princic, a West Coast woman and the owner of Scaling Deep. A business dedicated to helping online business owners figure out their growth strategies, aligned with their values & desired lifestyle. Over the last 17 years, I've helped 1000’s of impact-driven business owners dive deep into their unique value and business models with compelling brands & profitable memberships.
Helping experts become thought leaders lights up my soul. This happens somewhere within the intersection of wealth & impact. I wholeheartedly believe in simplicity and sustainability, and help my clients build 6 & 7 figure memberships by focusing on what to do AND what to ignore.
FREQUENTLY ASKED QUESTIONS
What will I learn that I can’t find on my own for free?
A lot, actually. Most free content glosses over the real strategy behind selling memberships. It rarely helps you choose the right funnel, understand buyer behavior, or decide what works for your specific offer.
This course closes that gap. You'll get a clear framework for sales strategy—plus questions and examples to help you make confident, data-informed decisions, instead of copying what others are doing.
Do I need a big audience for this to work?
Nope. You don’t need a big audience—you need the right message and a smart funnel.
This course will help you create a sales system that connects with the right people and guides them toward joining. Even with a small list or following, you’ll learn how to warm up leads, build trust, and increase conversions—without relying on big numbers or expensive ads.
Will this help me figure out any type of membership funnel?
Yes! I’ll walk you through the three main types of membership funnels (evergreen, live launch, limited evergreen) and help you see which one fits your program, goals, and energy best.
You’ll leave with clarity on how to package and sell your membership in a way that works for you.
Will I be able to get clear on exactly what my membership sales system will look like?
You’ll get 90% of the way there.
This course will show you what’s essential, what’s optional, and what to build based on where you are right now.
Instead of guessing or winging it, you’ll walk away with a real plan—and the confidence to start implementing.
How I'm Helping Members & Clients Master Sales
