Developing a content strategy to support your message & business with Deb Coman
What’s your content strategy, if you have one at all? Many business owners are trying to figure out how to create content that feels authentic to their values, genuinely connects with & serves their audience, and drives results. It’s a tall order. To do it, you need a strategy - but you don’t want to feel scripted or disingenuous. For our first interview of Deep Messaging month, I wanted to talk to someone who is great at marrying the strategy of a good content plan with the authenticity of showing up as yourself.
Deb Coman is a content conversion strategist, copywriter, speaker and author. She works with service-based business owners to get clear on their messaging, use strategy to reach more of the people they’re meant to serve and convert them to buyers using great content.
Deb shares excellent advice about why so many people are inconsistent with their content and how to show up in a way that’s aligned and consistent. We talk about the need for clarifying your core messages before you do anything else and why this is one of the best ways to support your overall business. Deb also highlights why it’s so important to drop back into your core intentions for sharing content whenever you’re creating something new.
We also discuss how you can be strategic with your content without sounding scripted and why you need to show up as yourself - not who you think you should be. And we touch on why it’s so effective and important to be of service to your audience, whether they buy from you immediately or not.
What You’ll Learn from this Episode:
- How Deb helps service-based businesses shorten the customer journey and connect with clients more deeply through their content.
- Why you need to have a content strategy that helps you show up consistently and stay aligned with your core values.
- Some of the most common missed opportunities for deep messaging.
- Why we should stop taking content shortcuts that don’t serve us (and what we should do instead).
- How to have effective deep messaging that doesn’t take 20 hours a week.
- Why live streaming can be such a good way to connect with your audience.
- Tips for getting started in a new channel and sticking it out to see results.
Links mentioned in this show
- Deb Coman | Facebook | Instagram | Twitter | Fix 3 Costly Content Mistakes
- Ready to build your Noticeable Brand? Download my 5-step framework for building a brand that can’t be ignored.
Subscribe & Review on Apple Podcast
Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.
Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!
Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
A LITTLE ABOUT ME
