Building your business model & marketing strategy to suit your personality
There are so many marketing strategies in the online business world, and you’ve probably learned from trial and error that some work better than others. But do you pay attention to how your marketing strategies make you feel, too? Do you notice which ones make you feel like you’re authentically connecting with your audience, versus those that make you want to crawl back into bed? Our guest today makes a really strong case for why you should pay attention to which marketing strategies make you feel the best - based on your personality.
Brit Kolo is the founder of Marketing Personalities, where she works with entrepreneurs and small business owners who crave a feel-good way to market and grow their businesses. They’re ready to market and grow their business in a feel-good, natural way, and has developed the Marketing Personalities to help them do just that.
Brit walks the walk: she has built her business model and marketing strategy around her own personality, and is a great example of how well this approach can work. Brit and I talk about her longtime interest in personality assessments, how and why she took the leap into entrepreneurship, and what she’s learned from her three businesses.
Brit also dives into my personality type a bit as an example of how you can apply your own natural inclinations to your business. She highlights the importance of marketing and making money in a way that feels good to you and resonates with your clients, and we talk about why she’s moved to a digital products model more recently.
What You’ll Learn from this Episode:
- How Brit became fascinated with personality types in the first place.
- Why she’s glad she took the leap into entrepreneurship, and how her business model has changed over time.
- Why Brit had to choose between her three businesses and how she decided that Marketing Personalities was the one to go all-in on.
- How leaning into your personality can help you show up more often and with more excitement in your marketing efforts.
- Why Brit loves a one-to-many business model now after spending a long time in the one-to-one coaching world.
- Brit’s favorite way to make money and how she leans into her own unique personality in her marketing and offerings.
Links mentioned in this show
- Brit Kolo | Marketing Personalities | Instagram | Podcast
- Wondering if you should be doing Facebook ads or starting a podcast? Download my brand new Scaling Deep Marketing Roadmap! It’s designed to help you make great decisions in your marketing, waste less time, and create a marketing plan that will get you consistent results.
Subscribe & Review on Apple Podcast
Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.
Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!
Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
A LITTLE ABOUT ME
