For entrepreneurs, monitoring our own productivity is one of the most important (and potentially stressful) aspects of running a business. Without the safety net of a set salary, it’s often top-of-mind for us that if we’re not working, we’re not earning. This dynamic can eventually make entrepreneurs – many of whom start their own businesses feeling hopeful and excited – feel isolated and burnt-out.
Productivity shouldn’t be about churning out tons of work or spending endless hours in front of your computer; it should be about spending high-quality time on high-impact tasks, while leaving time for you to take care of yourself, too. Our guest today is a productivity coach and huge advocate for productivity in combination with wellness, connection, and happiness.
Amber De La Garza is a productivity specialist and the host of the Productivity Straight Talk podcast. After working in real estate as a coach on business-end of the industry, she decided to go solo and become an entrepreneur and organizational coach. Seven years later, she works with small business entrepreneurs and big corporate clients to boost productivity while maintaining a focus on wellness and life satisfaction.
Amber and I talk about her work as a productivity specialist and why her phone started ringing nonstop once she repositioned herself in this niche. We chat about productivity, how it’s been overcomplicated, and why productivity is really about spending your best time on your best activities.
Amber also opens up about how she finds clients and how she built her business up locally before making the leap into the online business world. We discuss marketing techniques, why she believes everybody can benefit from productivity coaching, and why she thinks becoming a podcaster (and doubling down on it!) was one of the best decisions she’s made in her business – and her life.
What You’ll Learn from this Episode:
- How Amber jumped from coaching successful real estate professionals to starting her own business as a productivity specialist.
- Why she had to reposition herself from organizational coach to productivity specialist.
- What Amber changed in her business when she realized clients would backslide after successfully working with her to get organized.
- How she helps people get more productive while keeping an emphasis on well-being and overall life balance.
- How Amber marketed her business locally before building a more robust online reach.
- Why she loves podcasting and recommends that every business owner double down on the marketing channel they feel most at home in.
Links mentioned in this show
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Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.
I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience". Finally I realized that that would never happen, not until I started first.
Putting out my content and message into the world had to begin with me. I committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!
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