Your Membership Sounds Like Everyone Else's — And That's Why It's Not Selling.
A 90-minute working session that helps coaches and experts find the positioning angle that makes the right people immediately say "this is for me."
Get $30 off for a limited time (normally $47)
USP Workbook
On the surface, your membership looks ready.
A nice logo. A sales page you spent real time on. Maybe a tagline that sounded clever when you wrote it.
But if you're honest with yourself, the way you describe your membership sounds something like this:
These aren't bad. They're just familiar.
Every competitor in your space could say the exact same thing. And when everything sounds the same, the buyer defaults to price, convenience, or the biggest name in the market — which isn't you yet.
The problem isn't that your membership lacks value. The problem is that your positioning is safe, broad, and polite when it needs to be specific, bold, and unmistakable.
There's only one reaction that turns a stranger into a member.
This workshop walks you through the exact framework to find the language, angle, and positioning that makes someone read your sales page and think:
Four exercises that sharpen your USP in 90 minutes.
This isn't a lecture. It's a working session. You'll pause between each section and actually do the work alongside the workbook.
The Brand Identity Audit
Identify what you're actually competing on in your market — and why the answer is rarely what you think.
The Positioning Reality Check
Spot every word in your current statement that a competitor could claim too. This is where most people realize their positioning is softer than they thought.
The Rewrite Framework
Move from generic language like "clarity" and "transformation" to specific outcomes that make your ideal member feel seen.
The Differentiation Check
Two exercises that force you to position away from other brands solving the same problem — instead of sounding like a softer version of them.
Actually do the work as you watch.
Every exercise in the workshop has a matching prompt in the workbook. You'll pause the video, answer the questions, and keep moving. No fluff. No theory without action.
- 7 guided sections walking you from brand identity to final USP
- Real scorecard for ranking your USP on clarity, specificity, differentiation, appeal and credibility
- Contrast exercise to position you away from competitors — not against them
- A final USP statement template you can use in your copy immediately
By the end of 90 minutes you'll have:
- A positioning statement written in language your ideal member actually uses — not industry jargon
- Clear direction on who your membership is for — and just as importantly, who it's not for
- The ability to recognize when your own copy is slipping back into generic territory
- A framework you can return to every time you update your messaging
- The confidence to charge more because your value is finally legible
Real results from real membership owners.
"I have so much work to do. This was really good exercise for me just to start to think that way. I appreciate it."
"Working on my USP with Lisa led to an important shift in my business. Within 6 months I was able to double the members in my program and increase my member retention."
"We dramatically improved our conversion rates. We were typically at about 1% and on our latest sales campaign we increased that to 5.2% after learning how to talk to our customer more clearly."
"Before joining, I couldn't envision what a live launch would be because I was trying to attract too many different types of members."
"I've been able to grow my monthly income and gain clarity on the value of my program so I can better serve my students."
"I definitely feel like I'm getting closer. I've been bingeing the Membership School videos so I can nail the USP and messaging. I think this is what's been missing. I threw this membership together in a hurry without doing any of the groundwork so it's really helpful to go back to the basics."
The Membership USP Workshop is for...
People who'll love this
- Membership owners who have launched but aren't getting consistent sales
- Coaches and experts planning a membership who want to nail the positioning before they build
- Anyone whose sales page converts under 1% and suspects the copy is the problem
- People who have tried AI-generated positioning and ended up with generic language
- Anyone ready to be bolder about who they serve and how they say it
People who shouldn't buy
- People who don't have or plan to have a membership
- Anyone looking for tech tutorials, platform advice, or launch logistics
- People who want validation of their existing positioning, not a real audit of it
- Anyone who isn't willing to do the work during the 90 minutes
Frequently asked.
Great. This workshop will help you stress-test it and find every place it's blending in with competitors. Most membership owners who think their USP is strong discover in the first exercise that it's actually safer than they realized.
No. This works just as well for people still in the planning phase. Getting the positioning right before you build saves you from having to rewrite everything six months in.
Forever. You can return to the workshop and workbook any time your positioning needs a refresh.
This is one specific module from inside the Society, pulled out as a standalone workshop. If you want the full framework across positioning, delivery, and sales — that's what the Society is for.
You don't have to. It's a recording. Watch it in sections with the workbook beside you whenever works.
Get instant access to the full workshop.
The Membership USP Workshop
- 90-minute workshop recording with real-time teaching
- Full USP Workbook used in the live session
- Real examples from paid workshop attendees
- Lifetime access — return whenever your positioning needs a refresh