Build a profitable membership that lasts
It’s never the tech, pricing, or content that stalls growth — it’s the invisible stuff no one talks about.
Join the Scaling Deep Society for a year of focused support to position, simplify, and scale with confidence.
75% of people who say they want to scale with a membership… still haven't launched a year and a half later.
That means experts like you - who want recurring revenue, a flexible schedule, and a business that runs without them - stay stuck in client work they can't scale.
Do either of these sound like you?
ONE: You launched a membership without a plan - got buried with content creation, began dreading churn, and started wondering if it was worth it.
OR
TWO: You never pulled the trigger because you're worried about:
No wonder so many experts start and stop… or never start at all.
When it feels risky, overwhelming, and unclear, who wants to commit?
Why risk giving up the safety of client income - only to risk building something that stalls out?
I thought it had to look like everyone else’s - a low-ticket, month-to-month offer that only works if you have a huge list and post constantly in a Facebook group.
Seen those?
Well, that wasn’t my vision.
I wanted to start small, keep it profitable, grow intentionally, and build the curriculum as I went — so I could create a program I’d actually love running for the next 5–10 years.
To do that, I had to dig deeper into my own value, passion, and courage.
Instead, I hacked away at it for over a year — constantly doubting my pricing, struggling to define my ideal member, and second-guessing my skills. All of which kept me from bringing in consistent sales.
I almost gave up. (Thank god I didn’t.)
I’ve been able to grow my monthly income, and gain clarity on the value of my program so I can better serve my students, and enhance new & old marketing strategies!
Marina Fridman, Drawing Decoded
Working with Lisa made a big difference in my business immediately. She helped me strategically shaping the business that I want which is giving me so much fulfillment and lots of success!
Lisa helped me redesign my offers in the form of a membership. I built a solid program that will help lots of women while making recurring revenue and we got 42 members on our soft launch!
Roxanne Carne, Personal Stylist, www.roxannecarne.com
Thanks for the solid insights and strategies in your program. Your approach to membership for business and personal growth model has been eye-opening for me.
The knowledge you've helped me acquire is invaluable. I'm very grateful for the impact you've had on my journey.
Neil Damackie
Being in the School has been really great and has kickstarted something I never would have started before.
Ann Marie Wakula, Body Amplified
OLD WAY:
Running a typical online business looks something like this…
Your calendar is packed with client delivery (green), scattered content creation, and implementation - leaving barely any time to work on your business (orange) or enjoy actual white space or personal time (purple).
MEMBERSHIP MODEL:
Fast forward to my current membership-based schedule…
Now, my calendar is built around delivering strategic value to my members without daily pressure. My time is focused on CEO-level work, visibility, and well-being - all while my sales system hums along in the background.
I finally figured out how to package what I knew into a streamlined offer, describe it clearly ... and then sell it on autopilot!
Now I have a solid foundation and consistent momentum in my business, elevated authority, and I have the freedom to scale it as much (or as little) as I want.
It’s honestly a miracle I didn’t quit.
But sadly, a lot of people do. Not because they lack the skills - but because they never get support with:
- Choosing the right structure
- Making their offer irresistible
- Building a sales system that actually works
These are the three ingredients that generate momentum and help your membership hit critical mass.
Enter: recurring revenue that actually scales.
My mission is to help as many impact-driven experts and coaches as possible create their own sellable membership — one that brings them consistent income and feels light to run.
What if your membership finally felt clear, light, and ready to grow?
You don’t need a massive audience or a million-dollar vision to begin.
Whether your goal is a few thousand a month or a business that scales beyond six figures, the path is the same: clarity, structure, and a sales system you can trust.
The truth is, there are a lot of moving pieces — and it’s easy to stall out or second-guess yourself when you’re building it alone.
That’s why having a roadmap matters. So you can make smart decisions, stay focused, and keep taking action toward your goals.
Forget one-size-fits-all formulas. Here’s what it actually takes to build and scale a membership that works:
- Content planning tools that simplify delivery (instead of burying you in work
- Packaging, positioning, and pricing guidance so your offer is irresistible
- A proven sales process you can lean on — without prescriptive tactics you’ll never use
And here’s the good news: I’ve bundled all of this together inside the Scaling Deep Society — so you can stop spinning and finally build momentum, just like Vicki, Kelly, and Angie…
After joining the School I got a clear picture of how to make a membership work for me and deliver results to my clients.
It’s been amazing to see the transformations the membership has given my clients.
Vicki Walls, The Fashion Business Coach
The materials have helped me think through the components of my membership and the value it brings. Lisa helped me think through how it aligned with my goals and how it could serve my clients as they go through my main program AND after they finish.
Kelley Carlstrom, KelleyCPharmMD.com
Membership School has been exactly what I needed to focus my membership, develop a launch strategy and take action to grow it. Before joining, I couldn't envision what a live launch would be because I was trying to attract too many different types of members.
Angie Trueblood, The Podwize Co-op
Let me help you design and build a sellable membership inside the:
Scaling Deep Society
A year-long program for coaches & experts who want to create a membership that lasts.
Whether you’re a seasoned coach, expert or determined DIYer, Membership School gives you everything you need to build a sustainable, profitable program around your zone of genius.
Perfect for:
- Coaches & consultants
- Niche experts
- Visionary content creators
- Trainers & professionals who want recurring revenue without burnout
Learn how to design a membership that becomes a predictable, long-term profit producer.
We use the Sellable Membership Method to get results:
This 3-part approach helps you align your offer with your strengths, attract the right members, and generate recurring revenue you can count on, without burning out or getting stuck in the hustle.
1% Conversion Rule
Your membership should convert at least 1% of your engaged audience - consistently.
We’ll help you strengthen your positioning and connection to your audience, so they see the value instantly and are ready to join the first time they see your offer.
Deep Delivery Loop
The key to sustainability? Build your membership around deliverables you love - and that truly move the needle for your members.
When your structure is built on your strengths, you’ll naturally attract the right people and create a culture that scales.
Revenue Rhythm
Your sales system should run smoothly, not stress you out.
You’ll learn how to choose and optimize the right approach (live, evergreen, or hybrid) so your membership sells while you stay focused on what matters.
12-Months Access to the Scaling Deep Society
You'll get 12 months to the Scaling Deep Society which is designed to help you take everything you learn on your own and put it into action. We’ll get to know your brand and provide feedback and support when you need it the most with all of these ways to collaborate:
- Two LIVE, interactive Q&A and coaching calls per month to develop your own membership model, get validation for your ideas and feedback so you can make decisions with confidence and accelerate your action (Value $2,400)
- Library Full of Special Trainings on growth topics & guest expert speakers from sales & marketing experts (Value $3,000)
- Access to an online community to share wins, ask Q's and get feedback (Value $500)
- Private podcast to listen at your convenience (Value $600)
- New biz besties you can count on to help you succeed (Priceless!)
Total Value So Far: $6,500
Module 1 - Purpose & Model
What do you want your membership to do for your business - and how does it fit alongside your other offers?
We’ll explore different membership models and define the purpose behind yours, so you can confidently grow in alignment with your goals. Even if you’ve already launched, this will help you strengthen the foundation.
- Define the overall value of your membership
- Align your offer with your revenue goals
- Clarify what your membership stands for and how it makes an impact
Module 2 - Client Outcomes
What big transformation are you helping your members achieve?
You’ll identify your ideal member and what they truly want, so you can build a valuable program that delivers on its promise.
- Determine your ideal member avatar
- Validate your offer through real conversations
- Clarify the transformation your membership is designed to create
Module 3 - Member Journey
How do you deliver on the transformation?
You’ll map out the journey your members will take over time - and define what to deliver month to month to keep them engaged, progressing, and retained.
- Outline monthly themes
- Structure your content to align with member milestones
- Create a year-long journey that keeps people coming back
Module 4 - Pricing for Profit
Your pricing needs to reflect your value and support your business model.
We’ll walk through pricing strategies that work across membership types, so you can set numbers you feel confident about — and that actually drive results.
- Price based on value and membership type
- Set monthly and longer-term commitment options
- Create a sustainable offer that supports growth
Module 5 - Content Planning
Content isn’t just for your members - it also attracts future ones.
We’ll cover how to create a clear content plan for both audiences (members and prospects), so you can stay consistent and intentional without working overtime.
- Identify your membership type
- Map out a content calendar you can manage in a few hours per week
- Balance internal and external content with ease
Module 6 - Platforms & Tech
Confused by tech? This module will help you choose the right tools without overthinking it.
We’ll review your best options for hosting, community, and delivery - so you can stop worrying about tech and focus on creating results.
- Pros and cons of common tech platforms
- Simple, budget-friendly tech stacks
- Choose what works for your goals and comfort level
Module 7 - Launching with Impact
Learn how to launch with confidence - even if you don’t have a big list.
We’ll walk you through a simple, focused launch plan to get your founding members in the door, and help you build a system that continues to work long after.
- Essentials for your first launch
- Marketing funnel overview
- Keep enrollment flowing with or without a big list
Module 8 - Irresistible Positioning
Your best sales tool is a crystal-clear offer your audience can’t ignore.
We’ll help you sharpen your positioning and messaging so your membership stands out - and your sales page becomes a conversion engine.
- Strengthen your unique selling proposition
- Make your membership memorable and clear
- Create messaging that speaks directly to your ideal member
Module 9 - Cultivating Retention with Onboarding
A strong onboarding experience boosts retention and member satisfaction.
This module will help you create a welcoming, structured start for every new member - and keep them engaged from day one.
- Increase member commitment
- Create a simple onboarding roadmap
- Use calendars, checklists, and feedback to strengthen connection
BONUS:
Module 10 - Packaging & Selling
It’s not enough to build a great membership — you need to sell it consistently.
In this module, you’ll explore different packaging and sales strategies, so you can keep bringing in new members long-term.
- Choose the right packaging for your offer
- Decide on open vs. closed enrollment
- Use simple marketing strategies that fit your strengths
It's ALL in here!
Total Value So Far: $9,500
BUT that’s not it!
Check out these amazing bonuses that have helped thousands of students, all included with your investment in the Scaling Deep Society today!
This bonus includes a live-style clinic to help you position your offer clearly and speak to what your members actually want — so your copy connects and builds trust from the first line.
You’ll also get the Compelling Copy Companion, my AI-powered messaging tool that uses proven building blocks to help you write sales copy, launch emails, and promo content with ease and clarity.
By the end, you’ll have everything you need to write authentic, persuasive copy that sounds like you — and inspires your ideal clients to take action.
(Value $197)
This bonus training shows you how to lay out your sales page from top to bottom — with the exact sections, order, and flow that turn interest into commitment.
You’ll learn what to include (and where), how to handle objections before they come up, and how to guide your reader through a smooth decision-making process — no hype, no guesswork.
By the end, you'll have a clear blueprint for a sales page that builds trust, removes doubt, and gives the right people every reason to say yes.
(Value $197)
I revamped my sales page using the content in the membership and it's sooo much better! I'm very glad I joined.
Sara Jones, Online Retail Academy
Create a simple, effective evergreen funnel that sells your membership on repeat — so you can stop relying on stressful launches or nonstop content creation.
You’ll learn the key components of a high-converting funnel, how to guide people from free content to paid offer, and what to automate (and what not to) to keep things flowing without getting overwhelmed.
By the end, you’ll have a clear strategy to set up your funnel once — and start attracting the right members consistently, even while you sleep.
(Value $147)
This bonus takes you deeper into the art of selling through video by showing you exactly how to structure your live workshop, challenge, or webinar using key principles of sales psychology.
You’ll learn the essential components of a high-converting presentation — what to say, when to say it, and why it works — so you can lead with value while confidently guiding your audience toward the sale.
By the end, you’ll have a repeatable system for running powerful events that build trust, create momentum, and convert more of the right people into paying members.
(Value $147)
Total Value So Far: $10,188
Reduce your workload with our library of Swipe files, Templates & Tools to cut down the time required to set-up systems and SOP’s for your program, including:
- Your Story Scripts
- Members Success Map
- Client Validation Call Questions
- Funnel Prep Checklist
- Copywriting Custom GPT
- Onboarding Welcome Sequence
- Member Status Tracker
- Sales Page Framework
- High-Converting Webinar Template
- Irresistible Sales Emails Training
- Top Reasons for Churn Checklist
- Tech Checklist
- 10 Week Launch Timeline
Value: $497
Total Value: $10,685
We implemented the steps and were immediately able to dramatically improve our conversion rates. We were typically at about 1% and on our latest sales campaign we increased that number to 5.2%!
We learned how to talk to our customer more clearly and really improve our copy. It's been such a valuable asset for us!
Amy & Jane, HomeNotes
I worked with Lisa to revamp my brand messaging and she gave me tons of insight that led to an important shift in my business.
Within 6 months after working together, I was able to double the members in my program and increase my member retention.
Andréa Jones, Savvy Social School
I love Lisa’s approach to membership & business mentoring! She is real, honest & knows her stuff. As a health & wellness business owner that prioritises putting value rich work out into the world more than six figure driven promises that never worked for me. I feel like I am finally building something with substance & that I can earn in equivalent financial value.
Emily Dawson, Healthie Homie
The Scaling Deep Satisfaction Guarantee
Still not sure? Let us make this a little easier for you to make the move. We want to make sure YOU feel capable of making your membership dream come true.
If you join the Scaling Deep Society and don’t agree that you:
- Feel more confident growing your membership
- Have a blueprint to attract loyal members
- Wake up excited to create impact & change lives
Send an email to us within 7 days telling us why you don't love the membership and we will give you a refund, no hard feelings.
What people say about Membership School & the Scaling Deep Society:
