Ready to get your freedom back?
Kick-off and scale a membership with lasting impact!
(Not a one-hit wonder)
Membership School is a training program to help you build a membership with predictable, recurring revenue for the next 5-years & beyond!
Yet, three-quarters of the people who say they want to scale with a membership haven't even launched 18-months later.
That means millions of experts want a lifestyle business with consistent, recurring revenue and a flexible schedule but are stuck in endless client work.
Why? Because they either launch a membership without a plan - saddled with content creation, dreading churn, wishing they never started. OR never pull the trigger because they’re scared of:
It’s NO WONDER people start and stop their memberships or sit on them forever
... afraid to fully commit.
Why would you want to put energy towards a program you can’t confidently grow and give up the safety of client income?
I thought it had to look like everyone else’s - that typical low-ticket, month-to-month offer that only works with a large list and is propped up by constantly churning out posts in Facebook.
Seen those?
Well, that wasn’t my vision.
I wanted to start small, keep it profitable, grow incrementally and build the curriculum along the way, so I could dial-in the program I’d love to run for the next 5-10 years.
It required digging deeper into my own value, passion and courage.
Then, I hacked it for over a year — constantly doubting my pricing, trying to figure out who my ideal member was and honing my own skills. All of which prevented me from bringing in consistent sales.
I almost gave up. (Thank god I didn’t!)
This group is so valuable! Working with Lisa made all the difference in helping me focus on what I should include in my membership how to spend my time which helped to speed up my time to launch.
I had a very successful webinar launch, enrolled a number of founding members and am now getting ready to let the next cohort in. I've gotten so much out of working with Lisa. I'm so grateful for the support she and others in the Scaling Deep Society provide. I'm super excited about about how the membership is taking shape!
Lex Roman, Growth Trackers
I run a successful membership and was looking to pivot the model in a way that supports my growing business.
I received validation on my ideas and support with the messaging and process of notifying my audience of the changes in a way that highlights the value I provide and supportive resources they’ll receive by buying into the vision of the community we co-created. Grateful for the support! Danielle Searancke, Squamish Medium
Thanks for the solid insights and strategies in your coaching program. Your approach to membership for business and personal growth model has been eye-opening for me.
The knowledge you've helped me acquire is invaluable. I'm very grateful for the impact you've had on my journey.
Neil Damackine
Working with Lisa made a big difference in my business immediately. She helped me strategically shaping the business that I want which is giving me so much fulfillment and lots of success!
Lisa helped me redesign my offers in the form of a membership. I built a solid program that will help lots of women while making recurring revenue and we got 42 members on our soft launch!
Roxanne Carne, Personal Stylist, www.roxannecarne.com
Getting support from Lisa & members inside the Society has been invaluable. I’m learning to quickly recover from business experiments, become much more visible and invite my audience to join the membership every other month vs. once per year!
I’ve been able to grow my monthly income, and gain clarity on the value of my program so I can better serve my students, and enhance new & old marketing strategies!
Marian Fridman, Drawing Decoded
Before
Running a typical online business looks like this …
We have blocks and blocks of client time, client content and implementation (in green) with very little time to work ON our business and grow a noticeable brand (orange) nor time for yourself (purple blocks & white space).
After
Fast forward now to my membership schedule, with loads of time dedicated to working on my business and ensuring my members are getting results.
With membership calls on the calendar and my sales system working in the background, my schedule is packed with CEO time, visibility activities and personal care!
I finally figured out how to package-up what I knew into a streamlined service, effectively describe it ... then I learned how to sell it (evergreen)!
Now I can count on it to grow every month. My membership has created a strong baseline for my business, leveled-up my authority, and I can choose to grow it to the size I want.
It’s a miracle that I didn’t quit.
Sadly, many people quit. Not because they can’t be successful, but simply because they need help with:
- Choosing their structure
- Strengthening the irresistibility
- Dialing their sales system
These are the three ingredients that allow us to gain momentum and critical mass!
Enter, recurring revenue!
My mission is to help as many impact-driven experts & coaches create their own membership blueprint so they can get to 6 figures and beyond.
The blueprint for your 6 figure membership
Just look at what you would be earning if you launched your program & gained confidence to gradually increase it in the first year.
That's a 7x return in just 6 months!
So doable! Just think about what your life would be like if you had started last year?
Isn’t it time you stopped winging (or avoiding) it and made it real with a membership blueprint designed to last?
Let me help you design & grow your lasting membership inside …
Membership School
A comprehensive course & training program for coaches & experts who want to scale with a flexible, lasting membership that reaches 6-figures & beyond.
Whether you’re a seasoned coach, an experienced niche expert or a verified DIYer, Membership School is THE place to learn everything you need to know on how to build a sustainable, profitable program around your unique expertise. Perfect for:
- Coaches & consultants
- Niche experts
- Visionaries
- Content creators
- Trainers & professionals
Learn the strategies behind designing the perfect program that becomes a predictable, profit-producer for many years to come.
We use the Sustainable Scaling Method to get results:
The 1% Rule
We'll use this positioning test to make sure you're converting at least 1% of your engaged audience into your offers on a regular basis.
Inside Membership School we have a lot of tools & trainings to help you strengthen your connection to your audience. With irresistible positioning they'll get to know, like and trust you quickly.
Zone-Centered Structure
The secret to running a sustainable membership is creating deliverables you find easy & fun. And that also move the needle forward for your members.
When you create a structure based on your core strengths, you'll have a culture of success you can scale as well as a membership full of raving fans.
Get Paid Everday
If there’s one thing I've learned about sales, you have to master your system. And a system of launches or funnels for one business, is going to be different for another.
I'll teach you how to evaluate your sales so you can create a plan (evergreen, live or both) that works for you, so you don’t miss out on a single new member.
1) Design & Refine Your Offer Value
Step one: figure out your ‘why’.
What do you want your membership to do for your business & how does it fit around your other programs? Do you want this to be your main gig?
These are all necessary questions, even if you’ve already launched. Lessons in this section will help you:
- Define the overall value of the membership and make sure it matches your financial goals.
- Getting clear on what your membership stands for and how you make an impact will lay the foundation and strengthen your brand.
2) Pricing for Profit & Long-Term Success
Your pricing must reflect your value and meet your revenue goals. We’ll cover the considerations that go into creating a sustainable offer so you can gain confidence launching and signing up new members, including:
- Pricing for different types of memberships
- Quantifying the value of the transformation you’re delivering
- Monthly and longer-term commitment plans
- Upsells and offer suites
3) Map Your Member Journey & Create Content that Moves Them
Worried about spending all your time creating content? You don’t need to do that. Mapping out your member journey will help you get clear on what they will need to learn in order to achieve the transformation they desire.
This will also prevent you from creating too much content & sending your members down distracting rabbit holes.
- Determine your ideal member avatar
- Map out your member journey & transformation
- Create a content roadmap & plan deliverables that you can manage in a few hours per week
4) Platforms & Technology
If you’re worried about where to host your community and content, this module will help you make the best decision based on what you need right now so you can stop worrying about tech and focus on creating an exceptional program that gets results. This includes:
- Pros and cons of different membership hosting solutions
- Simple membership feature combos so you can make the best decision for your budget and tech savviness
- Technology checklist to make sure you’ve got it all covered
5) Launching with Impact
We’ll teach you the essentials for a successful founding members’ launch and then talk about launching best practices so you feel confident keeping the doors open. This includes:
- What you need to launch for the first time without a large list
- What goes into irresistible positioning
- How to strengthen your unique USP
- How to craft bold messaging that resonates with your ideal member and makes your membership irresistible so you can focus on serving long-term members.
- A review of the essential pieces of an effective marketing funnel
6) Simple, Streamlined Sales & Marketing
You can have the best membership in the world, but if prospects don't see it or buy it regularly, it won't be a profitable program. This usually stems from a lack of visibility and, more often, having an ineffective sales system.
Since the secret to a membership is getting consistent sales and community growth, inside The Society, there are many resources designed to help you create an effective, predictable sales system, so scaling is possible:
- Making your membership memorable
- How to turn your sales page into a conversion tool
- How to decide on the right launch event for your program
- Deciding on a closed or open enrollment system
- Components of a highly effective webinar
- How to create an evergreen sales funnel
- Simple marketing strategies for maximum sales
BONUS Content: Cultivating Retention
Onboarding is a critical step for membership satisfaction & retention. Learn the nuts & bolts of onboarding, so your members feel welcome, know where to start & don’t get lost in all of your content, helping you create a strong connection right from the beginning.
I’ll also help you strengthen your core outcomes, improve features and benefits and provide exceptional deliverables so you can maximize engagement and help more of your members reach their goals. We’ll cover:
- Onboarding best practices
- How to increase the commitment period of new members
- Creating an easy-to-reference membership roadmap
- How to schedule content and use calendars
- Surveys and interviews to gauge satisfaction
Total Value So Far: $2,500
BUT that’s not all!
Check out these amazing bonuses that have helped thousands of students, all included with your investment in Membership School today!
I’ve also added my very popular conversion copywriting training so you can learn to write your own irresistible messaging to attract the right clients. This will also give you the foundations for writing a relatable, high-converting sales page. (Value $197)
This workshop will teach you to build an effective & engaging funnel to fill your membership, including mapping out your marketing and sales system. We’ll cover both launches and evergreen sales and help you choose the best plan for you. (Value $147)
Go even deeper into your ultimate sales funnel by adding critical elements of sales psychology to your training or webinar. I teach all the important components of a high-converting video that you cannot miss and explain why they work. This system changed my business overnight! (Value $147)
I’ve included the Marketing Roadmap so you can stop wasting time on random marketing activities and learn how to create a funnel that warms up your leads and converts them into happy members. (Value $147)
Total Value So Far: $3,138
LIFETIME Access to the Scaling Deep Society
You'll get Lifetime Access to the Scaling Deep Society which is designed to help you take everything you learn on your own and put it into action. We’ll work together to get to know each other's brand and provide feedback and support when you need it the most with all of these ways to collaborate:
- Two LIVE, interactive Q&A & coaching calls per month to develop your own membership model, get validation for your ideas and feedback so you can make decisions with confidence and accelerate your action (Value $2,400)
- Monthly special trainings on growth topics (Value $2,000)
- Access to an online community to share wins, ask Q's and get feedback (Value $997)
- Bi-monthly guest expert speakers from sales & marketing experts (Value $1,200)
- New biz besties you can count on to help you succeed
Total Value So Far: $9,735
- Sales Page Framework
- High-Converting Webinar Template
- Open Cart Launch Sequence
- Onboarding Welcome Sequence
- Member Status Tracker
- Scaling Deep Society Roadmap
- Copywriting Courses
- Sales Challenges
- Sales Numbers Tracker & Training
- Client Validation Call Questions
- Top Reasons for Churn Checklist
- Podcast Pitch Template
- USP & Pricing Mini-course
- Tech Checklist
- Your Story Scripts
- 10 Week Launch Timeline
- List-building & Lead Magnet training
Value: $997
Total Value: $10,732
Being in the School has been really great and has kickstarted something I never would have started before.
Ann Marie Wakula, Body Amplified
After joining the School I got a clear picture of how to make a membership work for me and deliver results to my clients.
It’s been amazing to see the transformations the membership has given my clients. Lisa is a great mentor and I appreciated how much she was willing to share. The support and accountability I received really helped my membership to get off the ground.
Vicki Walls, The Fashion Business Coach
The Membership School materials have helped me think through the components of my membership and the value it brings. Lisa helped me think through how it aligned with my goals and how it could serve my clients as they go through my main program AND after they finish.
Her support played a big part in helping me hit my revenue goal, which was to triple from last year!!
Kelley Carlstrom, KelleyCPharmMD.com
Membership School has been exactly what I needed to focus my membership, develop a launch strategy and take action to grow it. Before joining, I couldn't envision what a live launch would be because I was trying to attract too many different types of members.
Lisa's feedback on my messaging and value prop have been invaluable - getting that clarity has 'allowed' me to live launch.
Angie Trueblood, The Podwize Co-op
We implemented the steps and were immediately able to dramatically improve our conversion rates. We were typically at about 1% and on our latest sales campaign we increased that number to 5.2%!
We learned how to talk to our customer more clearly and really improve our copy. It's been such a valuable asset for us!
Amy & Jane, HomeNotes
I worked with Lisa to revamp my brand messaging and she gave me tons of insight that led to an important shift in my business.
Within 6 months after working together, I was able to double the members in my program and increase my member retention.
Andréa Jones, Savvy Social School
I love Lisa’s approach to membership & business mentoring! She is real, honest & knows her stuff. As a health & wellness business owner that prioritises putting value rich work out into the world more than six figure driven promises that never worked for me. I feel like I am finally building something with substance & that I can earn in equivalent financial value.
Emily Dawson, Healthie Homie
The Scaling Deep Satisfaction Guarantee
Still not sure? Let us make this a little easier for you to make the move. We want to make sure YOU feel capable of making your membership dream come true.
If you join Membership School and don’t agree that you:
- Feel more confident growing your membership
- Have a blueprint to attract loyal members
- Wake up excited to create impact & change lives
Send an email to contact@scalingdeep.com within 7 days telling us why you don't love the membership and we will give you a refund, no hard feelings.
What people say about Membership School & the Scaling Deep Society:
