Creating Recurring Revenue with Loyal Clients & Staff While on the Road

It’s one thing to build a business, and it’s a completely different thing to build a business well. Almost anyone can start a business these days (even if you’re just working for yourself), but to build a business that is sustainable, provides consistently great value and treats its people well is a real accomplishment.

Our guest today has done all of that and more with his podcast agency – which he also founded on the road while living a nomadic lifestyle.

Jeremy Enns is the founder and Storyteller In Chief at Counterweight Creative, a podcast production agency with more than thirty clients. Jeremy started his business while travelling the world so he could have a flexible source of work, and over the past three years has become incredibly well-known and respected in his niche.

Now, he’s focused on delivering high-quality content to clients and awesome work culture for his team.

Jeremy and I had a great conversation about how he started his business and why he chose to build his own company rather than work for someone else. We talk about how he got his first clients, what he did to get a steady stream of referrals and how he keeps his clients happy in the long run with a recurring revenue model.

We also talk about more of the business side of his agency, why he decided to accept and lean into his niche and what that’s done for his business since. Jeremy also shares the philosophy behind his investment into team-building and self-management tools that keep his contractors coming back and his turnover incredibly low.

Jeremy’s business is a great example of how strong the agency model can be when it’s done well – you’ll love this episode!

What You’ll Learn from this Episode:

• How Jeremy founded his business and why he put emphasis on connecting with people very early.
• Why he initially didn’t want to niche down and how he eventually came around.
• How Jeremy balanced serving his clients and caring for his team while travelling basically full-time.
• The recurring revenue model he’s used to keep his clients in-house and build a strong team.
• What he does to create a positive company culture and invest in his contractors’ overall well-being, not just their work life.
• His strategies and recommendations for managing a remote team and fostering connection and loyalty.

Links mentioned in this show

• Jeremy Enns | Counterweight Creative | Cut The Bullshit Podcasting Community
• She Podcasts
• World Domination Summit
• Ask Deep Questions Card Deck
• Brené Brown
• 15Five | The Best Self-Management Podcast
• Want to kickstart your outreach strategy or take it to the next level? Check out my Influencer Outreach Checklist and start building great relationships with influencers, peers, and even potential clients.

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