SD #117 Lisa Princic page header

Visibility Projects - when to get out in front of people and how to do it strategically

In previous episodes we've talked about what it takes to become a thought leader and how to develop and grow your own thought leader brand. But without some kind of visibility project, some way of communicating our bold message and our unique story and viewpoint, no one's going to hear about the value we can bring. Visibility projects can help to build brand awareness, reach new audiences, or help to engage more fully with audiences you're already reaching.

You might be thinking, what is a visibility project? Or, how will I know what to do? Well, in this episode, I talk about the different visibility projects that I've done in the past, including Facebook advertising, podcast pitching and my recent summit. I talk about what I've learned - and earned - from each of them. And I also talk about why you can't trust your emotions when evaluating your own visibility projects!

Where do you think you need to show up with your next visibility project? How can you either layer something new on, or just take the first step to commit to something that you think will get across your value? And if you have something that you think should be working but it isn't, how can you improve it?

If you feel that you want some help in figuring all of this out, visit and see what I can do for you.

What You’ll Learn From This Episode:

  • What is a visibility project? How does it compare with visibility activity?
  • What are the main reasons for why you should be doing them?
  • How you can decide what to do - including an evaluation of different visibility projects I have tried.
  • A summary of my recent Profitable Membership Summit.
  • How to use visibility projects well, and how to recognise when you should either strengthen what you're doing already or add something more to the mix.

Links to Resources Mentioned in this Episode:

Subscribe & Review on Apple Podcast

Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.

Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!

Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!


podcast bio