Visibility Projects - when to get out in front of people and how to do it strategically
In previous episodes we've talked about what it takes to become a thought leader and how to develop and grow your own thought leader brand. But without some kind of visibility project, some way of communicating our bold message and our unique story and viewpoint, no one's going to hear about the value we can bring. Visibility projects can help to build brand awareness, reach new audiences, or help to engage more fully with audiences you're already reaching.
You might be thinking, what is a visibility project? Or, how will I know what to do? Well, in this episode, I talk about the different visibility projects that I've done in the past, including Facebook advertising, podcast pitching and my recent summit. I talk about what I've learned - and earned - from each of them. And I also talk about why you can't trust your emotions when evaluating your own visibility projects!
Where do you think you need to show up with your next visibility project? How can you either layer something new on, or just take the first step to commit to something that you think will get across your value? And if you have something that you think should be working but it isn't, how can you improve it?
If you feel that you want some help in figuring all of this out, visit ScalingDeep.com/coaching and see what I can do for you.
What You’ll Learn From This Episode:
- What is a visibility project? How does it compare with visibility activity?
- What are the main reasons for why you should be doing them?
- How you can decide what to do - including an evaluation of different visibility projects I have tried.
- A summary of my recent Profitable Membership Summit.
- How to use visibility projects well, and how to recognise when you should either strengthen what you're doing already or add something more to the mix.
Links to Resources Mentioned in this Episode:
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