The three C’s of irresistibility

The 3 C's of irresistibility

I love having time to think when creative & inspired thoughts that only space can give me seep to the surface of my consciousness. Albeit it doesn’t happen very often these days with a toddler in tow a lot of the time. When it does though, I appreciate every little idea that comes up. My son, the toddler, loves to figure out how things work. Toys don’t hold much interest for him, instead he’s drawn to things he can press (electronics, buttons, light switches) and anything that can be open and closed.

When it comes to figuring things out, I am more inclined to ponder how change works, what are the factors that create success, anything entrepreneurial and the art of happiness and so on. So when the word irresistibility came to me I was immediately compelled to dissect it.

When I began to form the question, what does it take to create an irresistible brand – product, service or individual? three words starting with the letter C popped up for me:


People who exude pure confidence are irresistible. There are many different layers of confidence from fake to genuine and real. In almost any way, except for maybe arrogance, coming across like you believe in yourself and what you are doing is very compelling. Confidence in your brand promise, your product, services and your abilities to take your business to the level you want is just plain sexy and we all know what sexy can do, it makes people want a piece of it. That means more sales, higher prices and eventually an evolution of your product or service to make it even more powerful.

Confidence is something that committed entrepreneurs will do almost anything to acquire. It takes commitment, time and bold action which can even include a little “fake it ’til ya make it” strategy in order to grow it for real. Move forward continuously thinking big, taking actions to support those thoughts and doing the work in order to build your confidence.


Don’t we all love answers? Isn’t it nice to think that other people know what they want, and what they are doing. It’s quite comforting and exhilirating to surround ourselves with people who have a clear vision and who’s products or services promise succinct outcomes.

Having irresistible clarity as a business means that people know what you offer and what it makes them feel when they buy it. Having a brand that clearly represents you or your product at it’s highest ideals, biggest and best promise will will draw people in. When I changed my brand from Changemakers Toolbox to only a little over a month ago, it had a huge impact on potential clients. People now get what I do and how I do it very quickly. My new brand oozes clarity about how I help others and why it’s important to me.


The final C in my top level analysis on irresistibility is connection. Connection can mean a couple of things. It can mean that you know and communicate with a number of other people. At the basic level that can be interesting. It’s at the deepest level where it becomes absolutely fascinating. Connecting to others through your brand, words, pictures and openness is absolutely irresistible.

When I do a daily scan of Facebook posts that the only ones that stand our are authentic and vulnerable. Not the facts, the news, etc. I am drawn to the ones that really say something about what’s going on for that person. Bring it back to your business, and think about how you connect your brand to your audience. Ask yourself how deep and real that connection is and you’ll likely find that the answer is related to how satisfied you are with your growth and success.

Keep these three words in mind and watch your business become irresistible!

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Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships while making a positive impact. She helps entrepreneurs scale with powerful positioning & profitable programs designed around their zone of genius. A staunch believer in simplicity, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

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