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What NOT to do when you’re starting a business as a side-hustle with Sasha Korobov

What mistakes did you make early on in your business? We all have our stories of failure and missed opportunities, but some of those early missteps can be the most memorable and helpful. This week’s guest has a great story about what NOT to do when you’re starting a side-hustle business, and she’s generously sharing it - along with a great sense of humor - with us today.

Sasha Korobov is a coach for side-hustlers who are still working in their 9-to-5 jobs. She provides side-hustlers with one-on-one support, strategies for getting the first clients in the door and helps them make their first sales. Sasha and I actually worked together in 2016 when she was getting started and more recently in 2020 as she was scaling up, so we chat a bit about that in this episode too.

We start off talking about the early days of Sasha’s business and the story behind all of the online courses she bought. She talks about what she did and didn’t learn from all of those courses and gurus, how she realized they weren’t actually helping her solve her problems, and why she decided to circle back and work with me again when she was ready to level up.

Sasha and I also talk about the critical importance of having a clear value proposition and investing in a network of awesome business peers. We also chat about her business and why she decided to niche down to help side-hustlers. 

What You’ll Learn from this Episode:

  • How Sasha and I met and worked together initially, and how we decided to work together again more recently.
  • Why she was so resistant to niching when she first became a coach.
  • What Sasha learned from buying a whole lot of online courses and how she vets them now.
  • How she realized that no amount of marketing or learning could save her from having a foggy business idea and hazy value proposition.
  • How Sasha formed her approach to helping side-hustlers after building up her own business while working a corporate job.
  • Why you have to show, be consistent, and be patient if you want to create a sustainable, long-term and successful business. 
  • How investing in relationships can make scaling your business easier and more enjoyable.

Links mentioned in this show

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Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!


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