What NOT to do when you’re starting a business as a side-hustle with Sasha Korobov
What mistakes did you make early on in your business? We all have our stories of failure and missed opportunities, but some of those early missteps can be the most memorable and helpful. This week’s guest has a great story about what NOT to do when you’re starting a side-hustle business, and she’s generously sharing it - along with a great sense of humor - with us today.
Sasha Korobov is a coach for side-hustlers who are still working in their 9-to-5 jobs. She provides side-hustlers with one-on-one support, strategies for getting the first clients in the door and helps them make their first sales. Sasha and I actually worked together in 2016 when she was getting started and more recently in 2020 as she was scaling up, so we chat a bit about that in this episode too.
We start off talking about the early days of Sasha’s business and the story behind all of the online courses she bought. She talks about what she did and didn’t learn from all of those courses and gurus, how she realized they weren’t actually helping her solve her problems, and why she decided to circle back and work with me again when she was ready to level up.
Sasha and I also talk about the critical importance of having a clear value proposition and investing in a network of awesome business peers. We also chat about her business and why she decided to niche down to help side-hustlers.
What You’ll Learn from this Episode:
- How Sasha and I met and worked together initially, and how we decided to work together again more recently.
- Why she was so resistant to niching when she first became a coach.
- What Sasha learned from buying a whole lot of online courses and how she vets them now.
- How she realized that no amount of marketing or learning could save her from having a foggy business idea and hazy value proposition.
- How Sasha formed her approach to helping side-hustlers after building up her own business while working a corporate job.
- Why you have to show, be consistent, and be patient if you want to create a sustainable, long-term and successful business.
- How investing in relationships can make scaling your business easier and more enjoyable.
Links mentioned in this show
- Sasha Korobov | EntrepreNot Yet Podcast | Instagram
- Sasha’s free 3-day training: How to grow your side hustle for free, even if you don’t have a website, email list, or social media following
- Check out my episode on Sasha’s podcast: Putting your heart at the center of your business
- Selena Soo
- When you’re clear on your positioning & the true value of your brand, you’ll feel more comfortable pitching yourself to dream clients, publications, and podcasts. If you’re interested in the half-day Business Design Session I mentioned in this episode, check it out here. Together we can get you crystal clear on your core messaging, your programs for the year, how much to sell them for and how to get them in front of the right people.
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