Do you often try to sell something you can't 100% promise will happen and don't quite know how to balance holding space for their dream with giving them a reality check?

This conversation with Andrea Leda, a life coach from Portland, OR felt like a breath of fresh air. She's an ambitious woman building up a compelling brand with care and honesty.

She's mastered holding space for people to learn and grow with her guidance without promising outcomes that she can't guarantee. And she does much of this within group programs. This is NOT the usual advice we receive from marketers and it's so incredibly authentic.

We covered so many topics including these favourites:

  • How valuable it is to have training wheels when starting your first business business.
  • The power of a patient approach to business growth.
  • Allow more of yourself to show up in your business so you can outsmart the desire to earn vs. desire to serve dilemma.
  • Her commitment to running programs 5 times over a long period time before she’s allowed to shelf it. How to create a product designed for long-term success -- plant a seed and give it time to grow
  • Her incredibly honest approach to selling. She's realized there's a direct correlation between being honest and her income.
  • How we're really buying other peoples humaness, a piece of their truth.

It was a very deep conversation that I really believe contains all the underlying realities of any single brand promise, whether we're aware of it or not. I hope you feel as connected to your big why and joyful as I did after spending time with Andrea!

Links mentioned in this show

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workwithme2 podcast bio

Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!

If have questions about the podcast or suggestions about topics please send me an email at lisa(at)lisaprincic(dot)com. I'll respond to you right away.

Interested in being a guest on Mastery & Message