How to position yourself to be seen


One of the side benefits my clients receive from building a business strategy is confidence that comes from knowing their position. They have the kind of confidence that people want to buy into. By understanding their core value at the deepest level, they know who to talk to, how to talk to them and where to connect with more of those people.

They get noticed and hired by the ones who are ready to make their next bold move.

Position your business to get noticed
by the right people

Norm is positioning himself as someone who can share his connection with the land and the people of the Great Bear Rainforest through his SUP expeditions. His clients receive so much more than access to a rare and beautiful place, they ultimately connect with themselves.

Carol is positioning herself as someone who can help ambitious female entrepreneurs become recognized and known as experts through signature talks that impact their audience. She helps them to do it effectively so they make an impact and grow their platform, not just get through it.

Leisa is positioning herself as someone who works with leaders in their industries in their communities. By being clear on offering stand-out design and branding, she only works with those who are committed to being exceptional.

I position myself as a strategist who shows people how to find their business model, value proposition and design a strategy based on those truths. I attract entrepreneurs who are ready to commit to being business owners and the work that comes with finding their sweet spot. They emerge as confident leaders of their own game.

You can get there too, without so much hustling, when you position yourself accurately. This video is the first in a series, How to position your business to attract more leads in which I explain more what it means to position yourself to be seen.

Thanks for watching. Take a moment to think about what your current messaging, design and overall position are saying about what you offer and how you connect with people. Your sweet spot lies in there.

Want to see the next 3 videos? Click here to access them.

They will help you find your important truths that make it easy to hit high levels of revenue in your business without the hustle.


Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships while making a positive impact. She helps entrepreneurs scale with powerful positioning & profitable programs designed around their zone of genius. A staunch believer in simplicity, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

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