Welcome to the

Scaling Deep


Intimate interviews with successful business owners in the trenches who've truly mastered their craft and have leveraged that for growth without relying on mass media.

"Living life on your terms while leading a successful business is what every driven entrepreneur desires. The guests on this podcast each have found ways to make their passion and purpose into a business that thrives while also leading a full and balanced lifestyle. In each candid conversation, Lisa digs into how each guest achieved their vision.

There are so many nuggets of valuable wisdom and motivation for creative, driven business owners. Listen to them all!"   ~ Rachel

"Whatever I am doing somewhere else on my computer - when I see a notification that there is a new mail from Lisa - I go straight to my inbox and read it right away. This might not seem like a big deal. But I have signed up to a large amount of newsletters and podcasts. And to be honest, she is the only one who has this impact on me - I never miss an email or podcast and often read/listen right as they enter."   ~ Susanne


I dive deep into the real truth behind success -  turning points, BIG mistakes, tough choices valuable connections, and steps taken to feel fulfilled while aiming high.

I focus on models, messaging, creating meaningful content, showing up boldly & taking risks ... to uncover the perfect storm for consistent revenue doing our dreamwork.

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Meet Your Host

Hey there, I'm Lisa Princic! I've been on this entrepreneurial journey for over 10 years! I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs and had some incredibly rewarding experiences.

Creating and hosting the Scaling Deep podcast has been one of the most fulfilling projects I've done. So much so that I can't believe it took me this long to do it.

I get to speak to the smartest, kindest, wisest and most authentic business owners in the world. People who I admire, who have a lot of street cred, on-the-ground experience and are wired for impact.

If you've listened to a couple of episodes you know that I love figuring out how things actually work. Real business models, deep questions and personal challenges are what fuels me and my commitment to you is to keep it real. If you want to know more about what makes me tick you can read more here.

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