It’s your opening night …

influencer outreach

You are feeling nervous and excited. A bit of both. Your hands are sweating. Your head is buzzing with last minute details. You walk onto the stage and feel the burn of the hot, bright lights. Many people have gathered. It’s the moment you’ve been building up to – opening night! You’ve finally arrived.

Isn’t that how it’s supposed to look?

Maybe it does in theatre or at the movies or even at a shop or restaurant but how does a service provider or product maker know when they’ve hit opening night?

Opening night probably looks really different for you

You might have even hit yours already and don’t realized it …

A couple weeks ago I was hanging out at the beach with a friend, colleague and now mentor and I was telling him that have been enjoying consistent revenue, on target all year and that despite that I keep wondering if it will suddenly stop and how I can build more certainty into my pipeline. It was a natural thought, not a deep worry, but slightly nagging nonetheless. I didn’t realize there was another way to look at it.

He said to me, “I think you are about to hit opening night. You are so close. When you hit it you probably won’t even recognize that you have hit it. You’ll look back and say, ‘THAT was opening night. I hit it 5 days ago or a month ago without even realizing it.’ ” (And this is when he became my mentor!) 🙂

I could not stop thinking about what he said.

Opening night is that point that we are working on so many good things, achieving momentum, making an impact, serving our clients in a significant way that it starts to take on a life of its own. It’s the point where we don’t have to worry about being on the wrong track and have confidence that we are going to captivate people’s attention even if just a few and to get rewarded for our efforts.

I realized that opening night happens partly when we gain momentum from our creations and actions and partly when we believe in our true value

Thats when it occurred to me …

Maybe I have already hit my opening night

This year, I have achieved the revenue I wanted when I first started out seven years ago. And my business is completely online – a goal I set for myself four years ago after having my son and realizing that I wasn’t going to get out for networking and client time very often.

Pinch me!

How easy was it for me to spend more time being concerned about the “lack” in my future instead of where I had arrived? A good place. A place I wanted and still want to be. Balancing that appreciation with the desire for wanting more was what was missing. It’s okay to want more and it’s really useful to recognize accomplishment.

It occurred to me that there might be several opening nights over the life of my business.

I have more responsibilities now, increased expenses and bigger dreams. Plus I have gotten back to the big dreams that I had 10 years ago. There is more to create, more to say, more to earn and many more to impact. The most important thing to do is recognize when I hit that next level.

A bigger opening night is in store for you too. It’s within reach.

Want help getting ready for your opening night?

Sign up for one of my private Planning for Profit days.

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Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships while making a positive impact. She helps entrepreneurs scale with powerful positioning & profitable programs designed around their zone of genius. A staunch believer in simplicity, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

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