# Scaling Deep | Membership Expert for Coaches & Niche Experts ## Posts - [Due for a dose of entrepreneurial therapy?](https://scalingdeep.com/due-for-a-dose-of-entrepreneurial-therapy/): Entrepreneurial therapy days to soothe your soul and set you up for success Don’t you ever need to give yourself a bit of a break? Some self-love or a bit of space to shift your perspective. When I am working really hard and on a mission to achieve immediate goals, I really go for it.… - [The art of just now](https://scalingdeep.com/the-art-of-just-now/): How many times do you catch yourself thinking about what you aren’t doing instead of what you are doing or not doing in the present moment or now? Now isn’t a new concept but the way I am using it is new to me. I have spent so much of my past multi-tasking by thinking of something I am… - [Getting your alive-inside feeling back](https://scalingdeep.com/getting-your-alive-inside-feeling-back/): Do you feel alive inside? What I mean by that is do you experience all kinds of emotions in a split second from nervous, to sad, to excited, to joyful or maybe you feel one at a time, very intensely. In any case you are feeling alive aren’t you? It’s not always that pleasant. Feelings… - [Are you finding it difficult to be in charge?](https://scalingdeep.com/are-you-finding-it-difficult-to-be-in-charge/): Running a business can be a lonely experience. Even if you have staff, you are the one that they look to for direction and leadership. Who do you look to for those two essentials? Who’s scheduling you to take breaks, encouraging you to get home in time to prepare healthy meals and get exercise?  Who’s… - [How to Position Your Membership Site So the Right People Buy](https://scalingdeep.com/how-to-position-your-membership-site/): How to Position Your Membership Site So It Sells Itself If your membership isn’t converting the way you expected, you’ve probably already ruled out the obvious culprits. You’ve tweaked your sales page. You’ve posted more. And you’ve even added a bonus or dropped the price to see if that helps. But it hasn’t. What you… - [How to Price a Membership Site (Without Leaving Money on the Table)](https://scalingdeep.com/how-to-price-a-membership-site/): How to Price a Membership Site So It Actually Lasts Pricing is one of the few decisions that can make or break a membership before it even gets going. Price too low and you burn out trying to keep up with members who don’t take it seriously. Price too high without the right positioning and… - [The Membership Growth Strategy That Actually Works](https://scalingdeep.com/membership-growth-strategy/): A Clear, Simple Approach to Building A Sustainable Membership Growth Strategy Why Most Membership Growth Strategies Don’t Work If you’ve ever poured your energy into a membership—showing up consistently, creating valuable content, sharing on social, running launches—only to see sales trickle in unpredictably, you’re not alone. Many founders assume the solution is to create more… - [How This Coach Launched Her New Membership In Just 6 Weeks With A Very Small List](https://scalingdeep.com/successful-small-list-launch/): Meet Sarah! Discover how Sarah launched her new membership program with a very small list in only 6 weeks. - [How this Husband & Wife Team Enrolled 67 Members During Their Founding Member Launch](https://scalingdeep.com/enrolled-67-founding-members/): Meet Nick & Lisa Discover how they made ~$18k from launching their brand new membership. - [21 Membership Retention Strategies for Sustainable Growth](https://scalingdeep.com/membership-retention-strategies/): Membership sites are the envy of many business owners, because they create long-term, loyal relationships and consistent revenue.  After successfully launching a membership site, many owners begin to obsess with membership retention. And that’s for a good reason. Keeping members for the long-term is the number one way to make this offer profitable.  Membership programs… - [The 5 Foundations for Successfully Starting a Membership Program](https://scalingdeep.com/successful-membership-program/): When you think about running a successful membership program, what excites you the most? Is it the prospect of sharing your ideas with a large audience? Making a difference in the lives of others? Or do you like the idea of only working a couple of hours a week? Maybe it’s all of the above….… - [Why a Membership Model is a Smart Way to Scale](https://scalingdeep.com/membership-model/): The membership model might seem like a fun, exciting, and cool way to grow a business, but when you really dig in, you might be surprised to find that it’s so much more than that. A membership gives us a path for scaling ethically. We can serve clients where they are right now. Here’s why… - [How to Scale Your Business with a Membership Site](https://scalingdeep.com/membership-site/): Start and sustain a high value membership program (Part I)  What is a membership site & where did they come from? Memberships are not a new phenomena. Most of us have known about community organizations and non-profit associations as well as the typical month-to-month use of a service such as a gym or studio. They’ve… - [Time to Shift from Private Clients to a Coaching Membership Site?](https://scalingdeep.com/coaching-membership-site/): One of the most exciting shifts coaches and consultants can make is scaling their business with a coaching membership site.  There are many types of one-to-many offers, but memberships for coaches & consultants have the most opportunity and flexibility to evolve with you and your clients than any other option.  The subscription economy is estimated… - [Why I Chose the Membership Business Model I Most Feared (and what it took to commit)](https://scalingdeep.com/membership-business-model/): Choosing a membership business model that you initially feared can be a daunting decision, but it often stems from recognizing the potential benefits and opportunities it presents Freedom seeker here.  In 2006 I was sitting at my ‘cool job’ in downtown Vancouver helping Canada’s largest corporations become more sustainable (yeah, right), thinking about my closest… - [Four Components of a Successful Small Business](https://scalingdeep.com/successful-small-business/): A successful small business must have 4 things in their corner – product, market, money & people. Whether you’re a startup looking for venture capital or you want to become a successful small business all on your own, there are a few basic – but important – components every business must have. This four component… - [Scaling Deep - Growth that Feels Good](https://scalingdeep.com/scaling-deep/): There’s a movement of entrepreneurs who consider the impact, after making a certain amount of money, as a key driver for growth. They don’t need to make millions, buy more stuff, manage more people and over-commit to being busy. That’s not the lifestyle that gives them the freedom they desire, which is why they are… - [Marketing Secrets - The Truth About What it Takes to Grow Your Audience](https://scalingdeep.com/marketing-secrets/): The real marketing secrets I wish I’d known earlier There are many factors in our businesses being successful, and it can seem like your the only one who doesn’t know the marketing secrets behind the extreme or well-advertised success of others in your industry. Marketers deliver us plain old oversimplification of how much better things… - [How to Increase Visibility While Staying True to Your Brand](https://scalingdeep.com/how-to-increase-visibility/): Visibility is a BIG buzzword right now. But I don’t mind, because it resonates with me. Breaking down visibility into simple, bold moves. Most online owners want to attract clients that way, but first, we need to get engagement with prospects. And to get engagement, they have to see us first. That comes down to… - [How to become a 10 year overnight sensation, much faster](https://scalingdeep.com/overnight-sensation/): Does it seem like everyone advertising online is bragging about being an overnight sensation? It’s not a common occurrence. In fact, it rarely happens at all. So don’t get down on yourself for gradual growth. Even inconsistent, up and down is more the norm than the exception. I’m coming up on 10 years of business… - [Truthbomb alert - my top business mistakes this year](https://scalingdeep.com/top-business-mistakes/): Turning my top business mistakes into my next steps started here. To say this year has been a huge lesson-learning one for me, doesn’t do it justice. While everyone’s talking 2019 planning in the internet ether right now, I’m looking back. I did a deep dive into what I wasn’t clueing into, and why, over… - [What mountain biking taught me about mastery](https://scalingdeep.com/rockfaces-to-mastery/): From rock faces to business mastery – it’s all connected I spent a lot of time mountain biking this summer. More than I have since becoming pregnant 8 years ago. This happened not only because I now have a 7 year old who’s independence has granted me more freedom. There was another reason. Because I… - [Get visibility as an expert through influencer marketing](https://scalingdeep.com/influencer-marketing/): How personal & direct influencer marketing can help you build the business you dream about I’m going to let you in on a secret about influencer marketing. It’s highly effective and if done consistently (not necessarily perfectly) it will get you into valuable networks and set the stage for your success. This is how you… - [Build your audience faster with influencer outreach](https://scalingdeep.com/influencer-outreach/): Influencer outreach will fast-track your business growth All business owners need to spend the majority of their time on marketing. Tara McMullin, founder of the What Works community, stated in a virtual conference that 50% of your time should be spent on it. If your prospects primarily come from word-of-mouth than arguably that can jump… - [Finding your own way with list-building](https://scalingdeep.com/list-building/): Is list-building worth the effort for your business? We hear so many mixed things from every marketer about list-building for businesses. About five years ago that’s all anyone would talk about – the importance of your list. Nowadays, many other options for connection exist. Online groups, live conversations, messenger, instant chats on your website with… - [Few high-ticket clients or many lower-paying members?](https://scalingdeep.com/high-ticket-clients/): Do you need to attract high-ticket clients or sell to a bigger audience? Your business model contains so much good information. It goes way beyond the sales and marketing to outline how you deliver to each customer, how long you serve them and how much you charge. Making sure you have a plan on how… - [Choosing a guided mentorship program right for your business](https://scalingdeep.com/choosing-a-guided-mentorship-program/): Ready to make a radical difference in your business? Almost every culture has a variation of the English saying “two heads are better than one.” Well 3-4 heads might be even better! In any field, your chances of achieving long-term success will increase with strong relationships. Collaboration is the cornerstone of the business world. As… - [Why you need a business model, not a business coach](https://scalingdeep.com/need-business-model-not-business-coach/): A clear-cut business model is the baseline for your highest earning potential Having worked directly with dozens of business owners over the last few years – hearing and rectifying their challenges – I know what’s getting in their way … … the absence of a business model. How they earn, from whom and how they… - [Your roadmap to success & fulfillment in your online business](https://scalingdeep.com/online-business-roadmap/): 10 ways to build more traction in your online business in 2018 Success is more possible in an online business if both the inner mindset and the outer tactics are operating together. They both fuel momentum. Fulfillment, on the other hand, is only possible when the inner stuff is in place.   In a webinar… - [The inner game between you and your prosperous business](https://scalingdeep.com/prosperous-business/): Creating a prosperous business is simple with a coaching approach Two weeks ago a colleague suggested reading this book – The Prosperous Coach. I receive book suggestions all the time but this time, it felt right. And it felt right now. I found it instantly (a free copy on Scribd) and read it within 48… - [Build your consulting business model first to enjoy true freedom](https://scalingdeep.com/consulting-business/): The highest profits you’ll ever see are with a consulting business The type of business you own is an important distinction to make early on because it’ll help you become productive and profitable sooner. In my online communities, we talk a lot about offers, pricing and models. And in these conversations we are speaking about… - [Want more high-paying clients without more marketing hustle?](https://scalingdeep.com/high-paying-clients/): Plan out your ideal business with consistent high-paying clients You are not alone! A lot of small business owners problems would be solved by having a steady stream of high-paying clients. Just imagine:      >>  Having a base level of income for months at a time that ensures the bills are paid.    … - [Positioning your business to solve "the" problem will get you guru status](https://scalingdeep.com/positioning-your-business/): Your business will be simpler & more profitable with the right positioning Likely there are millions of businesses who offer a similar service to you. It is also likely that there are even more millions of clients who need the value you provide. But to think of positioning your business as someone who can replace all… - [Start selling what you like to buy & stop limiting your potential](https://scalingdeep.com/start-selling-like-buying/): Selling becomes easy when your prospects know what they are buying Imagine earning $100k from JUST ONE offer, or even $50k? How much more time off and freedom would you have from having having that kind of flow in your business? Think about the last business service you bought. What was it? An online program? An… - [Don't leave money on the table with bland offers](https://scalingdeep.com/dont-leave-money-table-bland-offers/): Turn your bland offers into hot packages & see your revenue soar Getting more clarity on my model and my messaging is like gold to me. Typically the more clear I get, the more I attract aligned clients. Ones who write things like this: “Thanks again for a fantastic session yesterday! I’m feeling so confident… - [Attracting clients is easier when you know what they are thinking](https://scalingdeep.com/attracting-clients/): Attracting clients doesn’t happen just because you want it to, although a tenacious attitude helps. It happens because you have something they need AND you can communicate it in a way that they can hear it. It’s not all pom-poms and promotion. Communicating your value is critical to attracting clients who are excellent. It connects people… - [Niche like a ninja](https://scalingdeep.com/niche-like-ninja/): Finding your niche has new meaning in an online world I remember the final days of my coaching school. Back in 2008. They spent the last couple of days infusing the coaching lessons with business training. It was pretty simple. They gave us a worksheet of all these different coaching types Sales Coach, Performance Coach, Marketing… - [A marketing plan to cure your monkey mind](https://scalingdeep.com/marketing-plan/): Three things to include in a smart marketing plan  A marketing plan is more like a scientific experiment than a game of darts. Thinking about it like a “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.” will take the unreasonable pressure off of you to take perfect action each time.… - [Stories may sell but a business plan separates substance from the fluff](https://scalingdeep.com/business-plan/): A business plan is the only way to secure your future income Do you ever get tired of listening to stories from online entrepreneurs about how they were so broke once they “only ate out of tins for a whole week” or “maxed out all their credit cards“? Which continues on to “look how well… - [A business roadmap for freedom from deadly distraction](https://scalingdeep.com/business-roadmap-freedom/): Charting your way to success requires a business roadmap When I was in my 20’s fresh out of university … I spent a summer going on random road trips. Back then no one had phones (right?!) and maps required planning. Planning wasn’t the point. We’d get there (wherever there would be) when we got there.… - [When you say "not enough money" you really mean ...](https://scalingdeep.com/not-enough-money/): Not enough money is often a cover-up for foundational flaws “There’s not enough money”, or “I don’t have the time”. I know how it feels to think that you don’t have money or time to do the many different things you could to get closer to the revenue, the profit and the freedom you want. It’s a… - [Your risk factor is the one trait that will define you](https://scalingdeep.com/risk-factor/): A high risk factor is your best internal program for accomplishment When I was growing up, I liked adventure and travel as much as any other kid did. There was the initial reaction of, “you are taking me away from my friends?!” to the eventual one of, “I wonder what my life would be like… - [Making your brand stand-out with vulnerability](https://scalingdeep.com/improve-your-brand-with-vulnerability/): Vulnerability can be your brand differentiator When’s the last time you felt vulnerable? Like really exposed? It’s not a nice feeling most of the time. That’s why we avoid it. We naturally dodge situations that cause us pain. However many things that cause mental and emotional discomfort are healthy. Vulnerability is one of them. It… - [3 ways to reinvent your business when your growth feels flat](https://scalingdeep.com/reinvent-your-business/): Reinvent your business to leverage your zone of genius When your growth feels flat you may feel an urge to reinvent your business model. It’s always good to take a look at what shifts need to be made to create momentum and get noticed. It could be your business model. You might not be leading edge enough… - [Who do you design your business for?](https://scalingdeep.com/design-your-business/): Or course you design your business for you. Who else though? Who is at the forefront of your mind when you come up with a new product? Do you visualize a sea of faces? Or do you think of 3-5 people? If you do that, are they people you know? The best way to earn… - [Craving white sand beaches? Maybe it's time to level up instead.](https://scalingdeep.com/level-up-your-business/): Level up for business leadership instead of reducing your work-time I’ve been thinking a lot about why some entrepreneurs are coasting along and getting the same lukewarm results every year. Those are ones who are probably fantasizing about it suddenly getting easier. And then there are the business leaders, those who level up and have… - [Are your marketing fears blocking your success?](https://scalingdeep.com/marketing-fears/): Overcome your marketing fears with inner wisdom & outer metrics Most entrepreneurs love their products, love delivering them, even talking about them but they don’t enjoy promoting them. Marketing fears are prevalent in almost everyone of us. Marketing fears prevent a lot of business owners who are full from referrals from expanding and scaling their business.… - [Top 5 entrepreneurial limiting beliefs & how to work around them](https://scalingdeep.com/top-5-entrepreneurial-limiting-beliefs/): Everyone is burdened by limiting beliefs. Sometimes we don’t even know we have them. My entrepreneurial ones have held some of my biggest blocks. They are stories I’ve told myself that have held me back from putting my work out into the world. Limiting beliefs represent my fears, my upbringing and how my personality influences my… - [How to move from implementer to advisor & get paid more](https://scalingdeep.com/move-implementer-advisor-get-paid/): Have you ever thought about what you could get paid if you did more activities as an advisor than an implementer? The reality is that offering higher level strategic advice that allows others to implement themselves can be lucrative. Imagine this scenario … You are a trainer and you train someone for 3 hours per week so… - [Get unstuck in your business with purposeful creativity](https://scalingdeep.com/purposeful-creativity/): Alleviate boredom by using purposeful creativity When you have two conversations in one week with entrepreneurs who are experiencing boredom in their business, you know it’s time to write about it. This doesn’t mean that you are in the wrong business or need to make a huge pivot in your business model. (For some people that’s… - [How to create leverage from one simple idea](https://scalingdeep.com/leverage-starts-focusing-one-simple-idea/): Leverage your methodology to create better offers faster Most business have frantic and chaotic marketing strategies. People get excited for short periods if they have a program or an event that requires getting “bums in seats”. Outside of those small bursts, they don’t have clarity about how to leverage all of their work with a consistent marketing plan. That’s not… - [Outsourcing the doubt - smart investments for you](https://scalingdeep.com/outsourcing-doubt-smart-investments/): Outsourcing is a game changer when it comes to levelling up You can’t get higher levels of revenue, influence and visibility by doing everything yourself. This concept is hitting me like a pie in the face. Outsourcing is the best way to propel forward and scale without extra hustle. In other words, you have to take a load… - [Quit, stagnate or LEAP into your business model](https://scalingdeep.com/business-model/): Three ways to tackle your stagnating business model After listening to Tara McMullin’s keynote at the Quiet Power Strategy Summit in 2015 I recognized that because I finally had a clear value proposition, I had to think about how I was going to operate this thing that I love … … or I would eventually… - [It's your opening night ...](https://scalingdeep.com/opening-night/): You are feeling nervous and excited. A bit of both. Your hands are sweating. Your head is buzzing with last minute details. You walk onto the stage and feel the burn of the hot, bright lights. Many people have gathered. It’s the moment you’ve been building up to – opening night! You’ve finally arrived. Isn’t that… - [Is your marketing style big, slow or bold?](https://scalingdeep.com/marketing-style/): Get clear on the right marketing style for you Your marketing style determines your entire entrepreneurial experience. Entrepreneurs often let it choose them but it’s an important choice to make consciously. Are you going to go big, go slow or be bold? Consistency works best in everything marketing. Knowing your commitment level in advance will… - [Creating extra revenue doesn't have to mean losing sleep](https://scalingdeep.com/creating-extra-revenue/): Driven by passion, creating extra revenue can be simpler than you think Most of us dream of having flexibility and freedom with our earnings. Those of us who are happy to give up the steady paycheque often have goals like earning more, working from home, being able to travel or have more family time. Creating… - [How to increase your income without mimicking mass marketers](https://scalingdeep.com/mass-marketers/): Just because mass marketers are over-crowding the marketplace, it’s no excuse to stay home How many times have you thought about how you can increase your income without putting in more hours but couldn’t commit because: There wasn’t an obvious way to scale beyond your primary way of billing for time. It looks like everyone is already… - [Dreaming of evolving your business beyond one-to-one services?](https://scalingdeep.com/evolving-your-business/): Evolving your business model is part of your own transformation When I started out my business seven years ago I had a vision of two things:   One – Freedom to live a healthy lifestyle with plenty of time to eat well, be outside as much as possible, and travel spontaneously. Quality time is where it was… - [5 things most business coaches won't tell you](https://scalingdeep.com/5-things-business-coaches-wont-tell-you/): I spent many years with no idea how to grow my business. I did a lot of things. I created events, came up with new ways of working with people, got on social media, came up with frameworks and quizzes and there was so much more I could have done. I enjoyed it for a… - [Why you might be resisting growing your business](https://scalingdeep.com/might-resisting-growing-business/): Three ways you might be resisting growth I am scaling my business this year and I want to invite you to take this journey with me. In this video I thought it was important first to talk about why you might be resisting growth. The benefits of of growth go way beyond the extrinsic benefits of great… - [3 strategies that high performers use to gain true wealth](https://scalingdeep.com/this-is-what-high-performers-do/): This is what high performers do differently It’s been four days since I returned from a high performer conference in San Diego. Going in I thought I’d be pretty happy if I learned a few things. Instead, my whole attitude shifted. It wasn’t as much about learning brand new things like health, mindset and focus it… - [How to position yourself to be seen](https://scalingdeep.com/position-yourself-to-be-seen/): One of the side benefits my clients receive from building a business strategy is confidence that comes from knowing their position. They have the kind of confidence that people want to buy into. By understanding their core value at the deepest level, they know who to talk to, how to talk to them and where… - [3 ways to earn more by knowing, doing & being less](https://scalingdeep.com/3-ways-earn-more/): Adding value to our lives doesn’t mean doing more holistic, remedial activities. Most entrepreneurs could benefit first from taking inefficient activities off their plate rather than building healthy ones in. In an earn more by knowing more, doing more, being more culture it’s hard to step back and say, “Whoah let’s reset completely!” Since it’s hard to do, here are three… - [Making the shift from self-employed freelancer to full-fledged entrepreneur](https://scalingdeep.com/making-the-shift-from-self-employed-freelancer-to-entrepreneur/): Three ways to change your business mindset & identity Are you a self-employed freelancer, an entrepreneur or a business owner? Do they feel different to you? Say them out-loud and try them on. To me, being a business owner or entrepreneur means something really different than being self-employed. A few years ago I made the big… - [Don't waste your time on web design](https://scalingdeep.com/dont-waste-time-web-design-without-brand-strategy/): The vision:  Beautiful website that turns heads and immediately converts customers because it looks so hot! The problem:  False expectations about what an attractive website will do for your business without having a brand strategy. The reality:  Web design that looks great but doesn’t “tell” people how talented you are and what you help them accomplish and visitors… - [Joining these groups will help you play big in your business](https://scalingdeep.com/these-are-the-people-who-will-help-you-play-big-in-your-business/): Your reality changes when you change your beliefs about other people and yourself. In these past two weeks, I have been putting out myself out there in a bigger way than usual. I have made a number of bold asks and offers to people. Ones that I haven’t made this frequently in the past. Some of them have been asks of help… - [How to love your customers to build a loyal tribe](https://scalingdeep.com/how-to-love-and-nurture-your-customers-to-build-a-loyal-tribe/): I am a business strategist. But that doesn’t mean I don’t get love. In fact, the other day my Powerhouse Mastermind group reflected back a few words to each other to close our session. I got “fierce love”. This is what I offer in life and in my business. In general, how you show up naturally… - [How to create a value proposition that makes YOU stand out](https://scalingdeep.com/create-a-value-proposition/): Your value proposition is your foundation, without it marketing is an uphill battle One of the most important foundations you need in your business is an awesome value proposition. It’s more than a statement. It’s a deep understanding of your unique value and the perfect customer for your offer.  Your unique value and your unique… - [Attract more people when you connect with value](https://scalingdeep.com/attract-more-people-when-you-connect-with-value/): In an age where almost everyone has access to the network, micro entrepreneurship is exploding. It’s the cool thing to do, the fun thing to do and there are a lot of readily available resources. However, the concept of value has gotten lost. Entrepreneurs become fixated on all the benefits of being self-employed and sometimes forget… - [If you build it, they will come only works with these 3 truths](https://scalingdeep.com/if-you-build-it-they-will-come-only-works-with-these-3-truths/): I haven’t watched Field of Dreams since I was a kid. I don’t even remember the whole story but I have heard “if you build it they will come”, the famous message that emerged from it, over and over again. What’s interesting is that this is actually a misquote. The original quote from the film was “if… - [When you need more than a cheerleader](https://scalingdeep.com/cheerleaders-or-business-strategist/): This post comes hot of the heels of my business strategist mentor Tara Gentile’s last blog post You don’t need another cheerleader. This week I officially became a licensee of the the Quiet Power Strategy Strategist Training program. It was a big investment and risk but has given me all the tools I need to… - [Knock it outta the park with these people](https://scalingdeep.com/knock-it-outta-the-park-with-these-people/): I received an email from a client just the other day titled, “Advice re: culling the herd”. I love creative email titles! My client is growing a distinct online platform for a specific subset of entrepreneurs. It’s going to take time, energy and experimentation in order to get her value proposition crystal clear right at the outset. Potential… - [Are you in business for the right reasons?](https://scalingdeep.com/business-for-the-right-reasons/): When I started my business I felt very empowered. Everything I was doing was brand new and out of my comfort zone. I was excited about each new client or prospect I connected to and soaked up strategies and advice from mentors all day long. I had endless energy. After a few years, I was… - [What to do when business growth starts to feel icky](https://scalingdeep.com/when-business-growth-starts-to-feel-icky/): Here’s what I do these days. I ask myself, “What would Buddha do?” I used to compartmentalize my spiritual path and my business goals because it felt like I wasn’t being a real entrepreneur if I didn’t have all the typical business goals. Entrepreneurs are supposed to think big and focus on money and work really,… - [Business tools that transform - how to move forward with purpose](https://scalingdeep.com/business-tools-that-transform/): I thrive on transformation. I’ve been working through my own Quiet Power Strategy over the last few months and transformation comes up in almost every single value statement. When a friend, client or community can transcend a once held belief or limit and hold that line – a vision, a feeling, a confidence – consistently, I feel… - [How you keep selling yourself short](https://scalingdeep.com/selling-yourself-short/): I’m part of a business coaching program that’s working me through some of the most interesting discovery I’ve ever done as a business owner – my Quiet Power Strategy. I get to dive into my unique perspective, distinct value, talents, passions and so much more. In addition, I frequently put myself into the shoes of my most valued… - [Your clients perspective - what's in it for them?](https://scalingdeep.com/clients-perspective/): Never focus solely on your own needs, find your clients perspective I love living and working in this new social era. It’s a very niched world where we can work with a variety of experts to help us achieve our goals. We don’t have to be a big player hiring a big agency. On the flip-side, this… - [Fall back in love with your business](https://scalingdeep.com/fall-back-love-business/): Have you ever felt like your business is the most intense partnership you’ve ever experienced? Euphoric at times, flat at others and sometimes you just want to move on. And almost do … Take a moment to reflect on if this changes according to the seasons or relative to your other relationships or even how you… - [Why failing fast might be the smartest thing you do](https://scalingdeep.com/failing-fast/): Failure is a dirty word we typically spend our life avoiding. I, personally, did not feel comfortable losing or trying something that I wasn’t sure would work out. I realize now that this cautious approach really held me back. You may have heard over the years things like “it’s not failure, it’s feedback” or “what doesn’t… - [Let these three words guide you](https://scalingdeep.com/three-words-guide-you/): The intentions you set guide your choices. This leads to good things showing up in your life. I have been asked by a few people to pick three words that symbolize what I want to get out of the year ahead. I chose ones that will help me focus. This is quite different than my usual wanting it all and getting only… - [Turn your next marketing campaign into a movement](https://scalingdeep.com/marketing-movement/): Herrainco is a brand strategy and design company that has been around for more than 30 years. Herrainco’s principal Casey has seen many changes in the industry and continues to stay current through teaching, taking innovative courses and transforming the brands of her clients. She is passionate about design-thinking how a powerful brand can connect… - [Sell the vision with a minimum viable product](https://scalingdeep.com/minimum-viable-product/): Your a minimum viable product – a secret weapon used by the most successful startups Do you ever wonder how companies come up with super star products that appear to hit the mark every time? I used to believe it was brilliance or luck. But it’s no such thing. Startups and established businesses use minimum viable products (MVPs) to… - [How do you fascinate people with your distinct brand voice?](https://scalingdeep.com/fascinate-people-distinct-brand-voice/): I know you are getting ready to enjoy a long weekend before autumn hits, which usually means work mode. I am just heading off to enjoy a getaway on a pristine little island off of the Sunshine Coast, BC. Before I leave though, I wanted to be sure you didn’t miss a chance to check… - [4 reasons why you are still stuck in startup phase](https://scalingdeep.com/4-reasons-still-stuck-startup-phase/): Most of the clients I work with are stuck in the startup phase of their business even though they could be in business for 1-3 years, 5, 10 or more. I used to think that startup was a certain period of time, say 5 years and have now been witness to entrepreneurs stuck there for the… - [Create more freedom, do less](https://scalingdeep.com/create-more-do-less/): It is exactly by having a laser focus that we can generate the most momentum possible in our business. Doing a little bit of everything is tempting but won’t land you any major impressions. And it takes up all of your time! Take my client Amy Remark who I’ve worked with for 3 years. Amy has… - [When's the last time you felt good enough?](https://scalingdeep.com/whens-last-time-felt-good-enough/): You must be extremely gifted or know the right people to be successful in business, right?  Wrong. Making it is all about luck or connections, right?  Wrong. Many entrepreneurs think there is no formula for creating a successful business. Instead they believe they must either be extremely gifted or lucky. That feeling can be exacerbated after years… - [Are you an entrepreneur or a hobbyist?](https://scalingdeep.com/entrepreneur-or-hobbyist/): When it’s time to commit to stepping into your highest potential I know it’s summer for most of us and the distractions are at an all time high. I am always struggling to balance local events, mountain biking, kid time, friend time, inspiring conferences, hiking and oh that work thing. Me-time isn’t in the top 10… - [What's your special somethin' somethin'?](https://scalingdeep.com/how-to-stand-out-in-connection-economy/): How to stand out in a connection economy I just got back from a Chamber of Commerce luncheon where I was challenged, as we all were, by the speaker, “Are you all in? Are your feet firmly planted in the ground committed to delivering the highest level of service possible as a business?” I wanted… - [When it's time to throw away the business plan](https://scalingdeep.com/time-throw-away-business-plan/): What? You may think I am being a bit too cavalier but I am very serious. Business plans can bring the highest potential companies down in their start-up phase. Most entrepreneurs try to follow rigid business plans in order to get a clear sense of their market and growth potential. However, according to Lean Startup… - [Three habits that block your ability to grow beyond the status quo](https://scalingdeep.com/three-habits-block-moving-forward/): Zero productivity. You know what that feels like. You have lots of ideas, big plans but when it comes to moving them forward it just doesn’t happen. Eventually you lose steam and you are back to status quo. Does that ever happen to you? It used to happen to me a lot and I see… - [What impact do you want to make as an entrepreneur in the New Economy?](https://scalingdeep.com/impact-want-make/): As a conscious entrepreneur in the New Economy YOU are making an impact in the world even if it doesn’t feel like you are. The challenge for you now is ensuring that you are actually running your business based on that impact as an outcome. If you choose goals based only on things that don’t… - [What is a Conscious Entrepreneur in the Connection Economy?](https://scalingdeep.com/conscious-entrepreneur/): A conscious entrepreneur does business with their values and well-being at the forefront of everything You might have seen the expression conscious entrepreneur before and something draws you to it but you just aren’t sure exactly what it means. Sometimes it’s hard to know if you are one yourself. To put it in super simple… - [Your business IS a system](https://scalingdeep.com/business-system/): Most seasoned business owners use systems in their companies to create results. Even though the term SYSTEM doesn’t make we want to leap out of bed every morning, I believe in them wholeheartedly. Because like it or not, the world is made up of systems. From the various eco-systems in different regions, to the complex… - [If you aren't doing online marketing, you'll get left behind](https://scalingdeep.com/online-marketing-strategy/): The online world is too huge to ignore. In today’s internet age we are all becoming more and more comfortable buying almost any kind of product or service from people we’ve never met and products we have never seen. And if we don’t buy it online we will often view it there first. In fact,… - [Three reasons why entrepreneurs procrastinate & how to kick the habit for good](https://scalingdeep.com/three-reasons-procrastinate-kick-habit-good/): If you didn’t quite get what I am saying in the title because it seems way too impossible, then I’ll say it once again. Procrastination is completely unnecessary and a super easy habit to kick. I know that may sound like a radical statement given you probably can’t think of many people who don’t put… - [Did this year hit, miss or were you just coasting?](https://scalingdeep.com/hit-miss-coasting/): It’s the time of year normally full of reflection about the past year (if you are lucky or smart enough to make the time for it) and also a time to contemplate what’s ahead. Resolutions may be cliché but entrepreneurs need to take every opportunity they can to see what worked, what didn’t and what… - [How to handle setbacks and use them to grow](https://scalingdeep.com/how-to-handle-setbacks/): Ahhhh setbacks. Those brutally challenging situations. We get to be all wise and zen-like and say things like “it builds character” and “what doesn’t kill you makes you stronger” etc. etc. blah blah blah. I am not shrugging off healthy sentiments when things go off the rails, I am just talking about the kind of… - [Getting there is easier with your simple, strategic plan](https://scalingdeep.com/strategic-plan/): Do you have a strategic plan? C’mon really? If you do, do you actually use it? It seems as though everyone I work with doesn’t set their future intentions or goals on a regular basis. Some entrepreneurs did have a business plan, usually before they started up. Now with the reality of a busy day-to-day… - [How to build confidence doing what you love](https://scalingdeep.com/how-to-build-confidence-doing-what-you-love/): Confidence. It’s one of those emotions that can seem quite ephemeral. You may be like some people who experience it randomly. One moment you have it, the next it’s gone and you aren’t even sure what brought it on or why it went away. Or you may be like others who gain it by reaching… - [Living online - how much is too much?](https://scalingdeep.com/living-online-how-much-is-too-much/): Finding yourself living online? I have a tricky relationship with social media. Sometimes I feel excited about posting and interacting on a professional level but most of the time I find myself thinking I should get on Facebook or Hootsuite to stay active. Ick! I don’t like that word and I know better than to… - [The real downside of wanting it all](https://scalingdeep.com/the-real-downside-of-wanting-it-all/): You may not be buying this title. It feels risky to even put it out there! There is so much hype out there today about having a abundant life in all areas and so many more people who can offer you help to “create the business and life of your dreams”. I am sure in… - [The three C's of irresistibility](https://scalingdeep.com/the-three-cs-of-irresistibility/): I love having time to think when creative & inspired thoughts that only space can give me seep to the surface of my consciousness. Albeit it doesn’t happen very often these days with a toddler in tow a lot of the time. When it does though, I appreciate every little idea that comes up. My… - [Achieving even a little momentum means it's time to celebrate](https://scalingdeep.com/achieving-even-a-little-momentum-means-its-time-to-celebrate/): When we start something we are filled with energy and enthusiasm because we are about to embark on a new adventure. It’s an exciting time because we are filled with visions of what we want to accomplish. We can actually SEE ourselves in that new place. We can’t wait to get there because the vision… - [Top 10 things savvy entrepreneurs master in the early days to stay sane](https://scalingdeep.com/top-10-things-savvy-entrepreneurs-master-in-the-early-days-to-stay-sane/): I realize that there are a number of essential things that new entrepreneurs (and when I say “new” I mean anywhere from start to still flailing many years later) need to know to make their journey so much more pleasant. I am not going to sugar coat it, it’s a really tough ride at times.… ## Pages - [Maya Gaddie Episode 2](https://scalingdeep.com/minimum-viable-audience-maya-gaddie/): Have you ever felt overwhelmed thinking about how many people you need to attract to your business to get enough clients in the door each month?  It sometimes feels like we need to be enrolling new clients all of the time in order to reach our stretch goals. But it’s not true. Maya Gaddie is… - [Michael Knouse Episode1](https://scalingdeep.com/unique-process-michael-knouse/): Do you ever wonder how coaches & consultants build enough momentum in their business to get quickly beyond the inconsistent startup phase? As a natural connector with a background in sales, Michael Knouse has done a great job building relationships to bring in ideal clients. We talked about how many prospects he needed to speak… - [Scaling Deep Podcast](https://scalingdeep.com/podcast/): Welcome to the Scaling Deep PODCAST LISTEN ON APPLE PODCAST EMAIL NEW EPISODES! Woohoo! Here we go. Don’t miss a single episode by getting it in your inbox weekly. Expert interviews, real business building stories. We’ll discover the truth about what it takes to be successful & fulfilled! I’m ready! Thank you! Check your inbox… - [Podcast application](https://scalingdeep.com/podcast-app/): Want to be a guest on my podcast? Hello! I’m excited to be getting ready to launch a brand new podcast in early 2019. I’m currently accepting applications for guests. Here’s the “in a nutshell” description of what it’s going to be all about. If after you read it, you think you’d have some wisdom… - [Mastery & Message mastermind](https://scalingdeep.com/masteryandmessage/): Mastery & Message A 6 month accelerator for impact-driven entrepreneurs ready to step-up up & create their brave brand. Ever watch your competitors brand blow up and think, “… that could’ve been me”? For too long you’ve been holding back, waiting to get it perfect, waiting for the right mindset and waiting for someone else… - [Market Boldly](https://scalingdeep.com/market-boldly/): Your marketing style: BOLD & BEAUTIFUL What matters: You are speaking my speaking my language! While you have a big mission, you also value lifestyle and wellness and don’t want to hustle around the clock to grow a successful business. That doesn’t mean you don’t have a deep desire to serve more people and hit… - [Application](https://scalingdeep.com/consult-app/) - [Book me](https://scalingdeep.com/book-me-2/): Ready to take the next step? Hey there! I’m glad you are here. You’re obviously quite committed to your goals and ready to find out how you can there. I can show you how to design your membership to make it profitable and attract ideal members. I help coaches, consultants and niche experts scale their… - [NB thank you](https://scalingdeep.com/nbg-thank-you/): Thank You!   I’m so excited that you’ve grabbed the Noticeable Brand Guidebook. Go check your inbox for access! - [The Whole Shebang](https://scalingdeep.com/whole-shebang/): You can reach your 6 figure revenue this year! So you stop worrying about what you are earning. And be confident, strong & a positive influence in the world. You are super passionate about growing your business. You’ve been working so hard at doing everything it takes find the right product for the right market. … - [Visionary business owners](https://scalingdeep.com/visionary-business-owners/): You can reach your 6 figure revenue this year! So you stop worrying about what you are earning. And be confident, strong & a positive influence in the world. The Soul Strategy Members Club is accepting applications! You are super passionate about growing your business. You’ve been working so hard at doing everything it takes… - [Startup Sessions](https://scalingdeep.com/liberatedwoman/): Business Strategy Roadmap to Get Results Right Now! Learn the simple formula to convert your value into income Welcome guests of The Liberated Woman! Thanks for listening. I have a free gift for you: The Business Strategy Roadmap » Learn the formula to create six figure earnings with ease. » Get clarity on your true inherent value at the deepest… - [Speaking your Brand](https://scalingdeep.com/speaking-your-brand/): Business Strategy Roadmap to Get Results Right Now! Learn the simple formula to convert your value into income Welcome guests of Speaking Your Brand! Thanks for listening. I have a free gift for you: The Business Strategy Roadmap » Learn the formula to create six figure earnings with ease. » Get clarity on your true inherent value at the… - [Startup Sessions](https://scalingdeep.com/startupsessions/): Business Strategy Roadmap to Get Results Right Now! Learn the simple formula to convert your value into income Welcome guests of The Startup Sessions! Thanks for listening. I have a free gift for you: The Business Strategy Roadmap » Learn the formula to create six figure earnings. » Get clarity on your true inherent value at the deepest level.… - [Business strategy roadmap](https://scalingdeep.com/business-roadmap/): Business Strategy Roadmap to Get Results Right Now! Create a simple plan of action to convert your value into revenue Map out your six figure year with: The Business Strategy Roadmap » Get clarity on your true value at the deepest level. » Build a brand that captivates & converts those ideal clients. » Map out your whole marketing path from leads to goals. » Focus… - [Sarah R Bagley podcast](https://scalingdeep.com/sarahrbagley/): Start designing your business to get results right now! Learn the simple formula to convert your value into income Welcome guests of Sarah R. Bagley! Thanks for listening. I have a free gift for you.  The Business Strategy Roadmap » Learn the formula to create six figure earnings with ease. » Get clarity on your true inherent value at… - [Speaking](https://scalingdeep.com/speaking/): Let me shine a bright light within your group, audience or on your podcast I love to share my stories of both business and personal transformation and how to use one to achieve the other. Your true value & business success are intensely intertwined. Through years of committing to my own personal growth, being a… - [How to Love Your Customers + Build A Loyal Tribe](https://scalingdeep.com/love-customers-build-loyal-tribe/): How to Love Your Customers + Build a Loyal Tribe In order to expand beyond you and a few people you need to cultivate relationships with people who will naturally help you grow. The first place to start is with your clients. These are people who have received great results from buying from you & want… - [Soul Strategy Workbook](https://scalingdeep.com/soul-strategy-workbook/): Create your own Soul Strategy Create and earn value with your own unique talent! Download the worksheets so you can create your own Soul Strategy while you read the book. A business model that works is built from the ground up. Instead of copying another model out there, you need to understand your unique perspective… - [Soul Strategy Worksheets](https://scalingdeep.com/soul-strategy-worksheets/): Soul Strategy Worksheets Start building your business model with the right perspective Get your worksheets by clicking the button below: Get started here! Use these worksheets to answer to the questions in Soul Strategy to formulate your value proposition with more clarity and confidence than ever before. - [Soul Strategy sign up](https://scalingdeep.com/soul-strategy-sign-up/): Soul Strategy The conscious entrepreneurs guide to earning & creating value Soul Strategy  Get your free chapter to an uplifting book about how you can change your whole approach to running your business – get and feel more successful immediately!   Or pick up your copy now: Get the multimedia pack for $3.99! Here’s what people are… - [Soul Strategy ebook](https://scalingdeep.com/soul-strategy-ebook/): Soul Strategy The conscious entrepreneurs guide to earning & creating value   Soul Strategy –The ebook   Only $2.99 on Amazon! If you feel like making money and making a difference are impossible to do at the same time, think again. When you tap into your inner wisdom about your talent and purpose, you will understand your business… - [Soul Strategy book](https://scalingdeep.com/soul-strategy-book/): Soul Strategy The conscious entrepreneurs guide to earning & creating value Soul Strategy – The ebook multimedia pack Learn how to use your inner wisdom to build a business around your purpose, deliver real value to the right kinds of clients and turn that service into profit.  You’ll get: 1 MOBI, 1 EPUB & 1… - [Welcome](https://scalingdeep.com/welcome/): Welcome … I am excited to share with you everything I’ve learned about growing a business with my values in tact. Soul Strategy is all about combining your inner spiritual wisdom with the most leading edge business strategies that exist today. The full ebook is available now if you want to jump right in. In the meantime, check… - [Subscription Success](https://scalingdeep.com/subscription-success/): I am glad we’ve connected Every so often I get inspired to share my latest a-ha’s and lighting bulb moments about my experiences transforming passionate entrepreneurs into fulfilled business owners – that means learning the skills to turn that passion into profit. They are generally all about what business owners must do to grow which includes… - [Create your dream membership program](https://scalingdeep.com/coaching-2024/): Ready to Turn Your Passion & Skills into Meaningful Monthly Revenue? If you’re struggling to launch or pinpoint precisely why your membership isn’t growing … you’ve landed in the right place TRUTH: Most people don’t have terrible membership ideas. They haven’t woken up one day and just decided to go through all the growing pains of… - [Soul strategy free chapter](https://scalingdeep.com/soul-strategy-free-chapter/) - [Marketing Consultant](https://scalingdeep.com/testimonials/): What they say … without much prodding! “I can’t say enough good things about Lisa, our amazing membership business coach. She played a crucial role in helping us merge three separate businesses into one powerhouse. Lisa truly understood the nuances involved in this task and provided us with invaluable guidance. What sets Lisa apart is… - [Contact](https://scalingdeep.com/contact/): Get in Touch I am always interested in connecting to new and interesting people and opportunities to collaborate. Fill out the form below and I will get back to you as soon as possible. If you want to tell me more about your business to see if I am a good fit to take you… - [Blog](https://scalingdeep.com/blog/): Blog The best membership retention strategies for a sustainable, profitable online business The ultimate guide to scaling your business with a membership program Four components of a successful small business Scaling deep – growth that feels good Marketing secrets – the truth about what it takes to grow your audience How to increase visibility while… - [How to create and sell your scalable offer](https://scalingdeep.com/offer/): Create & Sell Your Scalable Offer Even with a small list! Stop feeling overwhelmed & confidently launch your profitable program with these 5 simple steps. Ready to open up a world of predictable revenue while building your brand reputation? Is time to take charge of your sales, significantly grow your business and create offers that… - [Episode 77 - Kathryn Porritt](https://scalingdeep.com/100k-offer-business-bravery/): How to sell 100k+ offers that make a huge impact on your clients with Kathryn Porritt of Business Bravery Can you imagine making 100k in one sale? What about 500k, or even a million? I know it might sound crazy – I even squirm a bit when I think about those numbers – but there… - [Episode 76 - Lesley Pyle](https://scalingdeep.com/scaling-slowly-lesley-pyle-hiremymom/): Scaling slowly so your business serves your values & lifestyle with Lesley Pyle from HireMyMom I’m really excited to share this episode in the Scaling Deep series with you today, because I think this is one of the most interesting business models and stories I’ve featured so far on the show.  If you’ve listened to… - [Episode 75 - Shannon Mattern](https://scalingdeep.com/shannon-mattern-scaling-deep/): From scaling a design business to offering only group programs – without ANY mass marketing I am so excited to share today’s story with you today because I think it is the perfect example of scaling your business in line with your personality, your values, and your unique skills. All month I’m featuring entrepreneurs who… - [Episode 74 - Lisa Princic](https://scalingdeep.com/dream-business/): Finding your dream business model so you can scale deeply in your own way Welcome back to the podcast, everyone! In keeping with the last few months, for June we’ve got a new theme: Scaling Deep!  As you can guess by the name, this is one I’m super excited about. It aligns beautifully with what… - [Episode 73 - Danielle Levy](https://scalingdeep.com/building-relationships-danielle-levy/): Building relationships to find your dream clients with Danielle Levy Are you an integrator or a visionary? I was skeptical about this binary personality divide before today’s episode, but our guest for the last episode of Operations Month changed my mind. Even if you’re a mix of the two, you might like one side of… - [Episode 72 - Lisa Princic](https://scalingdeep.com/consistent-business-growth/): The real secret behind consistent business growth is not what you think When I set out to explore business operations this month, I thought I’d be talking to experts about more technical aspects of business: project management, admin, organizational tools and other not-so-glamorous (sorry!) parts of being an entrepreneur. But I’ve been surprised by how… - [Episode 71 - Melissa Morris](https://scalingdeep.com/onboarding-clients-melissa-morris/): The smart client onboarding formula for enhanced customer experience with Melissa Morris When you started your business, you were probably focused entirely on one thing: finding clients. This is an obvious first step in running your own business, but many entrepreneurs quickly get overwhelmed by client work and skip over some of the less glamorous… - [Episode 70 - Sara Kappler](https://scalingdeep.com/marketing-metrics-sara-kappler/): The only metrics that really matter for long-term sustainable growth with Sara Kappler Welcome to Operations Month, everyone! Over the month of May, we’re going to be digging into the operations side of business and why it’s just as important for us small businesses as it is for big companies.  Often, solopreneurs and other small… - [Episode 69 - Lisa Princic](https://scalingdeep.com/messaging-hooks/): What makes people buy? How to use hooks to captivate your audience and compel them to take action For our last episode in Deep Messaging month, I want to talk in-depth about how to craft messaging that compels people to take action. Today we’re talking all about using hooks, which I think is one of… - [Episode 68 - Rachael Kay Albers](https://scalingdeep.com/rachael-kay-albers-bold-brand/): Start with what you stand against – building a standout brand with Rachael Kay Albers A lot of us business owners want to be bolder with our messaging (myself included) but aren’t sure what bold actually means. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do… - [Office hours thank you](https://scalingdeep.com/registered-2/): You’re in!   I’m so excited to chat with you during Office Hours. Go check your inbox all the details! - [Office hours](https://scalingdeep.com/office-hours/): Thank you for signing up for the: End of Year Membership Q&A Call Mark Weds, December 28th at 10am PT/1pm ET in your calendar to join us for this live Q&A call. - [Episode 67 - Deb Coman](https://scalingdeep.com/deb-coman-content-strategy/): Developing a content strategy to support your message & business with Deb Coman What’s your content strategy, if you have one at all? Many business owners are trying to figure out how to create content that feels authentic to their values, genuinely connects with & serves their audience, and drives results. It’s a tall order.… - [Episode 66 - Lisa Princic](https://scalingdeep.com/brand-messaging/): Boosting business resilience with brand messaging that communicates your true value Welcome to Deep Messaging Month! I’ve been excited about diving deep into this topic – if you’ve followed me for a while, you know I love messaging – but obviously the world has changed since I planned these episodes. We’ll still be talking about… - [Warrior](https://scalingdeep.com/warrior/) - [Episode 65 - Lisa Princic](https://scalingdeep.com/facebook-ads-strategist/): Marketing deep with paid advertising using Facebook ads This month of deep marketing discussions has been so fun for me and I hope it’s been super informative for you. I wanted to wrap things up with a solo episode about something new I’ve learned in the past year of marketing that surprised me: Facebook ads… - [Toolkit thank you](https://scalingdeep.com/toolkit-thank-you/): You are on your way! Purchasing the Brave Messaging Toolkit could be the best move you’ve made all year. Strong brand messaging is the cornerstone of all successful online brands. I’m so glad you’ve decided to do this work. You will have to confirm your email address first so make sure you do that and… - [Episode 64 - Abby Herman](https://scalingdeep.com/abby-herman-content-marketing/): Building your content & marketing strategy to grow your tribe one by one with Abby Herman Since we’re talking about deep marketing this month, I wanted to invite someone on the show who’s had success with one of the deepest marketing strategies you could think of – building an audience one-by-one. Relationships are the real… - [Brave Messaging Toolkit](https://scalingdeep.com/toolkit/): CREATE BRAND MESSAGING THAT BUILDS CONNECTION & ATTRACTS THE RIGHT CLIENTS INSTANTLY Get my Proven 3-step system so you can stop using bland & boring messaging & start writing directly to your ideal client! GET THE BRAVE MESSAGING TOOLKIT FOR ONLY $297 $147! Isn’t it time to get your own unique perspective out into the… - [Episode 63 - Angie Trueblood](https://scalingdeep.com/angie-trueblood-podcast-visibility/): How to perfectly pitch yourself with podcast visibility strategist Angie Trueblood One aspect of deep marketing I’ve come to really love is podcasting. I think having a podcast and appearing on other podcasts has been one of the very best marketing strategies for me and my business – I enjoy the process, people get to… - [Episode 62 - Nikki Rausch](https://scalingdeep.com/nikki-rausch-selling-selling-authentically/): Grow your business faster by selling authentically to the right people How do you feel about selling? Do you feel like it’s awkward, pushy, or your least favorite aspect of running a business? It’s so common for entrepreneurs to feel that way, especially if you’re in business largely because you love serving people. Sales is… - [Episode 61 - Lisa Princic](https://scalingdeep.com/make-marketing-meaningful/): How to make marketing meaningful and feel more like flow than failure Welcome back to Scaling Deep, everyone! This month is all about marketing, but I think you’ll find that my spin is a little different than what you’re used to hearing. Marketing can be so much more than the tactics and strategies that most… - [Episode 60 - Lisa Princic](https://scalingdeep.com/wealth-mindset/): The downward spiral of wealth comparisonitis and how to stop & focus on what you value This is the last episode in our Money Month series, and I hope you’ve enjoyed it as much as I have. I have found this month’s conversations to be really healing for my relationship with money, and I would… - [Episode 59 - Nicole Lewis-Keeber](https://scalingdeep.com/money-mindset-nicole-lewis-keeber/): How to unpack your money mindset for good with Nicole Lewis-Keeber We have another great money discussion on the podcast today, and this one even blew my mind a bit! There are a lot of people in the online business world talking about and coaching on money mindset. But sometimes we need to go even… - [Episode 58 - Jacquette Timmons](https://scalingdeep.com/jacquette-timmons-financial-wellness/): Setting up your business and life for financial wellness with Jacquette Timmons Welcome back to the Money Month series! For our first interview of the month, we are diving into the motivations and habits that drive our spending, both personally and in our businesses. As you’ll hear from Jacquette, our relationship with money follows us… - [Episode 57 - Lisa Princic](https://scalingdeep.com/relationship-with-money/): Improving my relationship with money to earn what I need for my balanced life Welcome to Money Month! Throughout February we’re going to be talking about some of the “softer” skills around money. I thought it would be helpful to dive into our expectations around money, our relationships with it, and a few practical tips… - [Episode 56 - Molly Mahar](https://scalingdeep.com/molly-mahar-lifestyle-design/): How to design your business model for the work and lifestyle you love   Today we’re wrapping up a month full of amazing conversations about business models. Although it takes a while to find sometimes, we all have a unique business model that suits our work and our life perfectly. Our business models evolve and… - [Episode 55 - Lisa Princic](https://scalingdeep.com/minimum-viable-funnel/): Minimum viable effort – how to experiment with offers before building them out in full No one loves the feeling of overwhelm from running their business. Being an entrepreneur is much more fun and fulfilling when you take the simple approach AND still get great results. That’s why I’m a big believer in the minimalist… - [SDRM mats](https://scalingdeep.com/marketing-roadmap-materials/): This content is password-protected. To view it, please enter the password below. Password: - [Terms & Conditions](https://scalingdeep.com/privacy-policy/): Privacy Policy This Privacy Policy describes how ScalingDeep (“ScalingDeep”, “we”, “us”, “our”) collects, uses, and shares information in connection with your use of our website, services, products and applications (collectively, the “Services”). This Privacy Policy (the “Privacy Policy”) does not apply to information our customers may process when using the Services. We may collect and… - [Terms & Conditions](https://scalingdeep.com/terms/): Terms & Conditions ScalingDeep (“Scaling Deep”, “we”, “us”, “our”) renders services via our websites (including ScalingDeep.com), products and applications (the “Services”) on principles set out in this Terms document (collectively with ScalingDeep’s Privacy Policy, the “Agreement”). By accepting these Terms, the user of Services (“user”, “you”, “your”) confirms to have read, understood and accepted its… - [Episode 54 - Brit Kolo](https://scalingdeep.com/brit-kolo-marketing-personalities/): Building your business model & marketing strategy to suit your personality There are so many marketing strategies in the online business world, and you’ve probably learned from trial and error that some work better than others. But do you pay attention to how your marketing strategies make you feel, too? Do you notice which ones… - [Episode 53 - Lisa Princic](https://scalingdeep.com/business-models/): Choosing the right business model for your service business Woohoo! It’s 2020! I get so excited with new beginnings, opportunities and possibilities! With the new year in full throttle, it’s time to look forward and share what’s in store for the year 2020. In this episode, I talk about business models.  But first, I start… - [Episode 52 - Lisa Princic](https://scalingdeep.com/top-ten-business-strategies/): What worked: 10 of the best things I did for my business in 2019 Overall, 2019 was a good year for me as I was able to pull into my strengths and figure out what needed more focus and what I needed to pull back from. Although not necessarily my highest earning year, I gained… - [Episode 51 - Mel Richards](https://scalingdeep.com/mel-richards-modern-traction/): Being an entrepreneur is messy business with Mel Richards of Modern Traction Having a business bestie has been a total game-changer for me. Different from having a business coach, having a business bestie has allowed me to explore new ideas, get over mental roadblocks, and rant about frustrations with someone who is truly a peer… - [Episode 50 - Paula Jenkins](https://scalingdeep.com/jumpstart-your-joy-paula-jenkins/): Jumpstart your joy by being open to seeing what people are asking for and saying yes with Paula Jenkins It takes wisdom to listen to what people are asking you for and say yes – even if it’s not what you might have expected. This is especially true in business, when we sometimes create something… - [Episode 49 - Lisa Princic](https://scalingdeep.com/launching-scaling-deep-2/): Scaling Deep – strengthen results & do better work using focus & impact as a guide for growth Ever wondered why businesses rebrand and whether these pivots are necessary for business success?  This special episode marks a pivot for the podcast with a name change to Scaling Deep. Woohoo! In this episode, I unwrap what… - [Thank you roadmap](https://scalingdeep.com/roadmap-thank-you/): Thank You! I’m so excited that you’ve grabbed the Scaling Deep Marketing Roadmap!! You are amazing! Go check your inbox for access. You will have to confirm your email address first so make sure you do that and also check your junk folder if you don’t receive it right away. - [Marketing Roadmap Opt-in](https://scalingdeep.com/free-roadmap/): Ready to get beyond referrals or word-of-mouth lead generation? Stop guessing at what you “should” be doing to increase your revenue & create your marketing roadmap! Put an end to your feast or famine sales cycle You simply just don’t know when you’re going to meet that next client or sell the next course. It’s… - [Episode 48 - Claire Pelletreau](https://scalingdeep.com/claire-pelletreau-get-paid/): How to use a podcast and facebook ads to get paid with Claire Pelletreau Today we’ve got a bit more of a nitty-gritty details kind of episode, but if you love podcasting, Facebook Ads, or utilize either one in your business, you’re going to enjoy this conversation. A lot of entrepreneurs out there are trying… - [Episode 47 - Maggie Patterson](https://scalingdeep.com/maggie-patterson-small-business-boss/): Amplify your visibility & revenue by focusing on fewer things with Small Business Boss Maggie Patterson It feels like there’s so much advice in the online business and marketing universe that isn’t actually applicable to small businesses and solopreneurs. Really big businesses try to sell their strategies and templates to small businesses, when what they… - [Episode 46 - Ben McAdam](https://scalingdeep.com/ben-mcadam-profits-coach/): The 5 Key Numbers to Look at in Your Business with Ben McAdam When’s the last time you took a close look at the numbers in your business? If it’s been a while, no judgment here – like many business owners, looking at the nuts and bolts of my accounting isn’t my favorite part of… - [Episode 45 - Lisa Princic](https://scalingdeep.com/draft-test/): The Role of Thought Leadership in Building a Client-Attractive Business How often do you think about your impact? I felt like it was time for me to start thinking about impact again instead of being solely focused on revenue and the things that I actually sell. My recent trip to Atlanta for the She Podcasts… - [Episode 44 - Jeremy Enns](https://scalingdeep.com/jeremy-enns-recurring-revenue/): Creating Recurring Revenue with Loyal Clients & Staff While on the Road It’s one thing to build a business, and it’s a completely different thing to build a business well. Almost anyone can start a business these days (even if you’re just working for yourself), but to build a business that is sustainable, provides consistently… - [Episode 45 - Lisa Princic](https://scalingdeep.com/thought-leadership/): The Role of Thought Leadership in Building a Client-Attractive Business How often do you think about your impact? I felt like it was time for me to start thinking about impact again instead of being solely focused on revenue and the things that I actually sell. My recent trip to Atlanta for the She Podcasts… - [Episode 43 - Dr. Michelle Mazur](https://scalingdeep.com/michelle-mazur-three-word-rebellion/): How a 3 word Rebellion can lead to explosive growth How dialed in is your message? A lot of business owners struggle to put their value and unique proposition into words. Getting clarity about what you do, why how you do it, and why you’re awesome as it is essential. But could you distill your… - [Episode 42 - Rachel Beider](https://scalingdeep.com/scaling-up-rachel-beider/): Scaling-up Using Your Superpower with Rachel Beider Many businesses reach the point where they need to scale but stay stuck. This can happen for any number of reasons – not having enough funds, not knowing what step to take next, or not having enough help – but one of the most common issues that comes… - [Episode 41 - Lisa Princic](https://scalingdeep.com/marketing-truths/): The truth about marketing that no one’s telling you It’s really challenging to find the kinds of advisors to follow who you know are giving you the real deal of what’s really working in marketing. The kind of marketers who share their ideas for building your audience as well as the challenges with each tactic.… - [Episode 40 - Tarzan Kay](https://scalingdeep.com/copy-expert-tarzan-kay/): Positioning yourself & communicating like a pro If you’ve been hanging out with me on the podcast for a while, you know that positioning yourself well is one of the most fundamental things you can do to boost your business. Positioning yourself correctly and, on top of that, communicating clearly, consistently, and with engaging content,… - [Business management](https://scalingdeep.com/business-accelerator/): Ready to take your visibility & impact to a whole new level? I’ll help you create a marketing system so effective you’ll forget it’s there! Ever wonder what trying to do it all, on your own, is actually costing you? Growing quickly isn’t easy. A business has to have a strong brand and messaging, clear… - [Episode 39 - Amber Dugger](https://scalingdeep.com/amber-dugger-profit-first/): Putting profit first to bring meaning & impact back into your business I’ll be the first to admit that I don’t always maintain a laser-focus on the numbers in my business. There are many reasons that entrepreneurs might not want to focus on the numbers, including fear or overwhelm or being super busy. For me,… - [Positioning mistakes training 1](https://scalingdeep.com/positioning-shifts-services/): Three Critical Positioning Mistakes Business Owners Make (and How to Fix Them!) Positioning Mistake #1 – You’re not Selling Valuable Outcomes Want to know more on finding your signature service? Check out this popular episodes from the Mastery & Message podcast: Episode #25 – Why you Need  Signature Service in Your Business Right Now Episode… - [Episode 38 - Dana Kaye](https://scalingdeep.com/dana-kaye-branding-outside-the-box/): How to create a memorable brand outside the box with Dana Kaye When you think of branding, the first thing that pops into your head might be color palettes and logo designs – but if you’ve been hanging out here for a while, you know that branding is much more than that. Building a memorable… - [Marketing workshop](https://scalingdeep.com/marketing/): Ready to Get Noticed with a Simple Marketing System that Brings Ideal Clients to YOU? I’ll help you create a simple funnel designed to reach your audience, build authority & grow your business! (Without any marketing BS!) If you’re a consultant, coach or service-based business who wants to scale & increase your impact, you probably… - [Episode 37 - Lisa Princic](https://scalingdeep.com/marketing-system/): I’ve really started to believe that growing a business has a lot to do with confidence. Having a real belief in ourselves and our value matters. Because people who have that are more likely to keep doing the things that bring in the results and the revenue. What I’ve also come to see is that… - [Episode 36 - Amber De La Garza](https://scalingdeep.com/amber-de-la-garza-productivity-success/): For entrepreneurs, monitoring our own productivity is one of the most important (and potentially stressful) aspects of running a business. Without the safety net of a set salary, it’s often top-of-mind for us that if we’re not working, we’re not earning. This dynamic can eventually make entrepreneurs – many of whom start their own businesses… - [Client services agreement](https://scalingdeep.com/client-agreement/): CLIENT AGREEMENT: COACHING SERVICES This agreement is between Lisa Princic (the “Consultant”) and you (the “Client”) for the purposes of outlining the terms and conditions for consulting with Lisa Princic of Scaling Deep.   1. CONFIDENTIALITY The Consultant agrees that during the term of this Agreement and thereafter, except as expressly authorized in writing, it (a)… - [Group services agreement](https://scalingdeep.com/services-agreement/): SERVICES AGREEMENT: Workshops This agreement is between Lisa Princic (the “Consultant”) and you (the “Client”) for the purposes of outlining the terms and conditions for purchasing a group program with Lisa Princic.   1. CONFIDENTIALITY The Consultant agrees that during the term of this Agreement and thereafter, except as expressly authorized in writing, it (a) will… - [Episode 35 - Michelle Warner](https://scalingdeep.com/michelle-warner-business-design/): Do you ever feel like your business has a mind of its own, pulling you between content creation, client work, marketing plans, bookkeeping, and who-knows-what-else without you really knowing what’s going to happen next? This can happen when you’ve had some success in your business and it’s grown a bit faster than you planned. It’s… - [Episode 34 - Megan Hale](https://scalingdeep.com/megan-hale-true-fans/): Some people seem to have a magic touch when it comes to building a loyal audience. Often it’s a mix of authenticity, leadership, and a clear message that makes an entrepreneur especially good at building a loyal following. Being able to lead a community and encourage its members to be active participants (and even leaders!)… - [Episode 33 - Lisa Princic](https://scalingdeep.com/million-dollar-business/): In this episode I share my million dollar roadmap. Even if you’re not quite there yet, have a listen because it’s actually a more doable than you might believe. I also share some of the things that need to be in place to do it successfully and with confidence. Because I think that’s what it… - [Episode 32 - Tara McMullin](https://scalingdeep.com/tara-mcmullin-build-confidence/): There’s no shortage of advice out there in the world for small business owners – most of us want to know what we should be doing if we want to scale our business, grow an email list, increase our conversions, etcetera, etcetera. Sometimes, though, we get more caught up in exploring other people’s advice than… - [Episode 31 - Lee Chaix McDonough](https://scalingdeep.com/lee-chaix-mcdonough-mindset-blocks/): We’ve been talking about a lot of practical advice on the show lately, covering everything from building courses to email marketing to how to make your brand easily referable. Business isn’t all concrete strategy though; it’s just as important to pay attention to the aspects of entrepreneurship that are more mindset-related. Luckily, the brilliant Lee… - [Episode 30 - Maggie Frank-Hsu](https://scalingdeep.com/maggie-frank-hsu-email-marketing/): Email marketing is one of the single most powerful tools that entrepreneurs can use to increase their income and improve their relationship with an audience. And a crucial piece of making your email marketing effective is building – and maintaining – an engaged list. This can be especially true for all of those small-but-mighty businesses… - [Episode 29 - Lisa Princic](https://scalingdeep.com/position-your-brand/): In this episode, I’m going to tell you why I don’t think mass marketing will work for every kind of business level. We’re all seeing millions and millions of posts and ads and tactics about funnel building this and list building that and advertising here. I do think it works for some level of business,… - [Episode 28 - Natalie Sisson](https://scalingdeep.com/natalie-sisson-leading-learner/): One of the most vital skills in entrepreneurship is the ability to push outside of your comfort zone and keep learning. Whether it’s a new technology changing your industry or a novel approach to marketing, it’s important to keep your eyes open, take in these changes, and allow them to inform your offerings and your… - [Episode 27 Janelle Allen](https://scalingdeep.com/janelle-allen-validate-product/): Courses are pretty common in the online business world these days. They can be an incredibly effective way for an entrepreneur to serve clients in a new and impactful way, and many business owners treat them as a reliable source of passive income. But many people build them before they really know their target audience and what that… - [Episode 26 Michael Roderick](https://scalingdeep.com/michael-roderick-referable-brand/): Now more than ever, “networking” is almost universally agreed to be one of the most important ingredients for a successful business. Not only do you need to network with your target audience to sell your product or service, but you need to network with peers within and outside your industry to ensure you’re up to… - [Reviews](https://scalingdeep.com/reviews/): Rave Reviews After working with Lisa, I began getting 3-5 discovery calls per month and 2-3 become clients. That’s a 50-60% conversion rate. And now I’m starting to get referrals! The moment I started working with Lisa I had clarity – I realized I was ashamed of telling people what I did. I’d been in… - [Episode 25 - Lisa Princic](https://scalingdeep.com/signature-service/):   Have you heard about those big businesses out there that are killing it with only one or two offers? You can build a million and multimillion dollar business with just one or two things. And we see it all the time. I think that’s how we double down on our expertise and that’s how… - [Episode 24 - Amanda Berlin](https://scalingdeep.com/amanda-berlin-increase-visibility/): Publicity has changed a lot in the last few years, in large part because of the huge growth of social media. For anyone with an online business, this means we’ve had the means to create a platform, generate visibility, and connect with clients without having to go through traditional media outlets. But traditional media still… - [Episode 23 - Jennifer Bronsnick](https://scalingdeep.com/jennifer-bronsnick-irresistible-offer/): Personality tests come up frequently in the coaching world; they often provide a great framework for understanding yourself and your clients a bit better and can inspire you to connect with potential clients in new and different ways. Human design isn’t a personality test per se, but a map of your “energy blueprint” that’s based… - [Episode 22 - Heidi Taylor](https://scalingdeep.com/heidi-taylor-core-strengths/): If you’ve built – or are currently building – a service-based business, it can feel like there is so much confusing, conflicting advice about every aspect of being a business owner. Many of us turn to industry leaders to see how they’ve built their business, and try to put into practice what worked for someone… - [Episode 21 - Lisa Princic](https://scalingdeep.com/mindset-blocks/): As business owners, we come across mindset blocks that hold us back at every single phase of our business development. It doesn’t matter where we’re at and what we’ve come from, we’re human and the human brain is complicated. We all have different blocks. Many I didn’t relate to. All the usual ones like being… - [Episode 20 Courtenay Chaal](https://scalingdeep.com/courtney-chaal-leveraged-income/): Courtney Chaal of the Rule Breakers Club helps service providers create a signature service and get so booked out they’re making a full-time income and have to consider a leveraged program. She started off as a freelance copywriter because she didn’t want to work a 9-5 job and found herself living in Paris and needed… - [Episode 19 Dr. Glenna Calder](https://scalingdeep.com/dr-glenna-calder-health-coaching/): Dr. Glenna Calder is a licensed Naturopathic doctor who’s been in practice for 17 years. A few years ago she became intrigued with the online business world and decided to launch a new side to her business, health coaching, through a month-long online nutritional program. A number of people began taking it right away. She… - [Episode 18 Rebecca Tracey](https://scalingdeep.com/rebecca-tracey-lifestyle-business/): Rebecca Tracey works with a lot of coaches to help them pick the right niche, develop the messaging and choose their programs through a group program that she runs twice per year, Uncage your Business. She’s been in business for 8 years. She got started because she knew she wouldn’t be able to hold down… - [Episode 17 Lisa Princic](https://scalingdeep.com/prioritize-business-activities/): You know when you get an idea and then all the stars align within a day to validate your idea. Well this is what happened for this topic. I’ve been thinking a lot about how I spend my time and which of that leads to short-term revenue and what leads to long-term growth. These are… - [Episode 16 MaryAnn McNulty](https://scalingdeep.com/maryann-mcnulty-business-marketing/): MaryAnn McNulty is a business coach who helps coaches, consultants and solopreneurs extract and build the foundations of their business. That usually includes extracting their core messages, a program design process or a signature talk that they can use as a marketing tool. She mostly works with those who are starting or stuck. For the… - [Episode 15 Pia Silva](https://scalingdeep.com/pia-silva-online-course/): Pia Silva co-owns Worstofall Designs with her husband Steve. They build Badass Brands without the BS in 1-2 day intensives. Over the last 1.5 years, they’ve transitioned to be more and more focused on creating and selling digital courses because she’s built a big audience and it’s way more scalable. Pia moves quickly and loves… - [Workshop replay](https://scalingdeep.com/replay/): WELCOME TO THE REPLAY Learn my secret Sellable Membership Method to keep your program profitable. Hit PLAY ▶️ above to start watching on demand! About Your Instructor Lisa Princic is the powerhouse behind Membership School and the Scaling Deep Society, built for experts who want flexible, profitable memberships without the burnout. Read more about Lisa Princic → Questions?… - [Episode 14 Marli Williams](https://scalingdeep.com/marli-williams-epic-events/): Marli Williams is the founder & director of a summer camp for women entrepreneurs, leaders and changemakers. She’s also a facilitation trainer, speaker, and consultant for one-on-one service providers who want to do more group workshops, retreats, events. She helps them develop the skills, tools and the confidence to facilitate transformative group experiences. We spoke… - [Mastermind apply](https://scalingdeep.com/yes/): Mastery & Message A 6 month accelerator for impact-driven entrepreneurs ready to step-up & create their brave brand. JOIN US! Ready to design your business for success, freedom & independence? The Mastery & Message Mastermind is based on the premise that you are already amazing and you just need more people to find you and… - [Registration-thank-you](https://scalingdeep.com/registration-thank-you/): Thank You! I’m so excited that you’ve registered for the training series “3 Critical Positioning Mistake Business Owners Make”. I can’t wait to share the immense value of this information with you. It’s been game-changing for me and my clients and and eye-opening how small, focused changes can have a massive impact with all of… - [Episode 13 Lisa Princic](https://scalingdeep.com/lisa-princic-meaningful-content/): This episode is all about meaningful content. The reason why I’m so obsessed about content right now is because I belief it’s what makes or breaks a brand’s reputation, visibility and ability to have an impact. If you’re a service-based business owner, content is your source of everything related to marketing. Businesses that sell products… - [Episode 12 Matt Walker](https://scalingdeep.com/matt-walker-adventure-client-expectations/): Matt Walker works with high performing men who are suffering from a sense of overwhelm and disengagement in their lives. They’re most likely successful on paper, action-oriented and visionaries and yet are unfulfilled in their lives. “They’ve reached a point where they lack inspirations in their lives and they’re searching for and wanting more.” Matt… - [Episode 11 Andrea Jones](https://scalingdeep.com/andrea-jones-social-media/): Andrea Jones is a social media strategist who works with clients in two ways. Private clients who don’t love social media and don’t want to touch it, and those who want to learn how to use social media themselves. She teaches them what she does with her private clients. We talked about how and when… - [Episode 10 Mallika Malhotra](https://scalingdeep.com/mallika-malhotra-brand-photography/): Mallika Malhotra is a brand photographer for women entrepreneurs and business owners. She helps them get clear on their message and bring that to life through images. She offers a truly unique service that includes diving deep into their story. I’ve never heard of a photographer spending as much time on brand identity as she… - [Thank you checklist](https://scalingdeep.com/io-checklist-thank-you/): Thank You! I’m so excited that you’ve grabbed the Influencer Outreach Checklist. Go check your inbox for access! - [Influencer Outreach checklist](https://scalingdeep.com/checklist/): READY TO FAST-TRACK BUSINESS GROWTH BY CONNECTING TO THE RIGHT PEOPLE? Start building relationships with your influencers! Make your marketing work for you with strategic relationships that build your profile Relationship building can be a game-changer for any online business owner. Just because you’re not out networking in person, doesn’t mean you can always hide… - [Episode 9 Lisa Princic](https://scalingdeep.com/lisa-princic-brand-validation/): In the fall of 2018, I got fed up with the up and down cycle in my business. Some months surpassed my goals and the others were dismal. I had been inconsistent with my marketing because it didn’t feel like it worked. I was at the whim of who would find me either through Google… - [Episode 8 Urszula Lipsztajn](https://scalingdeep.com/urszula-lipsztajn-values-aligned-business/):   Urszula Lipsztajn is a Life Guide who helps her clients on a three part journey primarily through one-on-one coaching. She becomes their wind beneath their wings – something she feels you can’t do in a one-to-many environment. 90% of her clients go through a three part process that starts with self-acceptance.  How to accept… - [Rita Barry Episode 6](https://scalingdeep.com/rita-barry-people-first/): What if, instead of wondering if every person you spoke to was going to turn into a client, you just enjoyed the human connection?  My guest this week Rita Barry, helps female entrepreneurs with online businesses, thought leaders & teachers who have online programs measure & optimize their marketing and paid FB advertising management. She’s… - [Test Podcast Archive](https://scalingdeep.com/test-podcast-archive/) - [Nikki Groom Episode 7](https://scalingdeep.com/nikki-groom-business-vision/): Nikki Groom helps owners build businesses from the inside out. She believes that the inside absolutely has to come first so we don’t adopt strategies and build models based on what others are doing. When we do that it never quite feels fulfilling and becomes harder to serve from a place of purpose. She says… - [Noticeable Brand Episode 5](https://scalingdeep.com/lisa-princic-noticeable-brand/): I have made so many mistakes along my business journey. All the classic ones AND some pretty big ones!  I believe embracing failure is a surefire strategy to success, however bumping up against the same challenges over and over again, and not gaining any consistent growth because of it is a challenge that needs to… - [Membership Program Training](https://scalingdeep.com/freebie/): FREE ON-DEMAND WORKSHOP Six Figure $ Membership Blueprint Grow A Wildly Successful Membership That Provides Financial Freedom & Fulfillment (Without Launch Fatigue, Content Overwhelm or Client Churn) Here’s what you’ll discover: ONE way to make your membership irresistible so they never want to leave Structuring your content so you can run your membership on just… - [Carol Cox Episode 4](https://scalingdeep.com/improve-audience-engagement-carol-cox/): Have you ever felt really flat after giving a talk or making a presentation? You went in all excited and left deflated because you didn’t feel the energy of the room? Well Carol Cox, founder of Speaking Your Brand, knows all about that. She helps female entrepreneurs & executives create their signature talks. She encourages them… - [Andrea Leda Episode 3](https://scalingdeep.com/selling-truth-andrea-leda/): Do you often try to sell something you can’t 100% promise will happen and don’t quite know how to balance holding space for their dream with giving them a reality check? This conversation with Andrea Leda, a life coach from Portland, OR felt like a breath of fresh air. She’s an ambitious woman building up… - [Membership Success Blueprint Workshop](https://scalingdeep.com/membership-workshop/): BUILD A MEMBERSHIP THAT GROWS YOUR AUDIENCE & INCREASES YOUR REVENUE Learn The 3 Must-Have Components For A Successful Membership in this in-depth workshop Is it time to leverage your experience & expertise with a dedicated membership community? I get it. You WANT to grow your business with a membership site. Recurring revenue and consistent… - [Membership Success Blueprint Workshop](https://scalingdeep.com/blueprint-workshop/): Thanks for grabbing the Membership Playbook! Check your inbox for access. But WAIT … ONE more thing! Are you serious about building a membership that grows your audience and significantly increases your revenue? Check out this limited time offer! Learn the 3 Must-Have Components For A Successful Membership in this 90 minute workshop Ready to… - [Timeline thank you](https://scalingdeep.com/timeline-ty/): Thanks for opting in! Starting a membership site can be one of the most rewarding experiences which is why we’re here to walk you through your launch outline. Get access to your download here: 10-Week Membership Launch Timeline  Stay tuned for an invite to even more special training in your inbox! - [The Complete Playbook to Scaling with a Membership Site](https://scalingdeep.com/playbook/): Ready to leverage what you know & turn it into a membership? How to Scale your Business with a Membership Site – Complete Playbook Everything you need to know about starting a successful membership business is in this guide! Dream of having recurring revenue and a big impact at the same time? Is it time… - [Build Your Membership Roadmap Workshop](https://scalingdeep.com/workshop-full/): BUILD A MEMBERSHIP THAT GROWS YOUR AUDIENCE & INCREASES YOUR REVENUE Learn The 3 Must-Have Components For A Successful Membership in this in-depth workshop Is it time to leverage your experience & expertise with a dedicated membership community? I get it. You WANT to grow your business with a membership site. Recurring revenue and consistent… - [Seven Business Truths](https://scalingdeep.com/business-truths-pmc/): 7 Business Truths (To Reach our Growth Potential in 2022) I’ve been spending a long time thinking about and observing what’s going to make a big difference in our businesses for the coming year. I’m sharing 7 (mostly) indisputable realities that can operate as subtle blockers if we don’t know they’re influencing us. They can… - [7 Business Truths](https://scalingdeep.com/business-truths/): 7 Business Truths I’ve been spending a lot of time thinking about and observing what’s going to make a big difference in our businesses for the coming year. I’m sharing 7 (mostly) indisputable realities that can operate as subtle blockers if we don’t know they’re influencing us. They can prevent us from growing and reaping… - [PMC thank you](https://scalingdeep.com/pmc-welcome/): We’re so excited you’ve joined us! The Scaling Deep Society was designed for you. We’re going to build this thing together to create a thriving and exciting business you can enjoy for years. I cannot wait. All you have to do now is check your inbox for access to the Scaling Deep Society on Heartbeat!… - [Workshop Training](https://scalingdeep.com/workshop-training/): Workshop Bonus Training Just a few words before we get started in our workshop next week. If you would like to comment or ask a Question, head on over to the FB community to share. - [Profitable Membership Club Post Invite](https://scalingdeep.com/pmc-invite-6/): Get Ready to Launch Your Wildy Successful Membership! Want to Finally Fulfill Your Membership Vision? The Scaling Deep Society is a comprehensive membership program that provides training, LIVE mentorship and community support to create a sustainable membership eco-system. I share all the foundations of designing a membership so it is valuable. You’ll learn how to… - [How to Scale Your Business with a Membership Site (Part V)](https://scalingdeep.com/scale-with-a-membership-5/): The Complete Guide to Scaling Your Business with a Membership Site (Part V) Grow Your Audience of Potential Members The Secret to Strong Marketing is Building Trust & Having Fun (at the same time) Well, now that you know the real secret, we can wrap this up! JK! Gah. Marketing is the bane of most… - [Membership Journey Success Map thank-you](https://scalingdeep.com/workshop-ty/): Get started Mapping Your Member Journey Woohoo! Getting this training was a smart move! Hosting a membership program can be one of the most rewarding & overwhelming experiences which is why we’re here to walk you through it. The Membership Success Map lives inside Zenler. You will receive login info and access via email. Check… - [Membership workshop](https://scalingdeep.com/workshop/): The Membership Success Blueprint Learn the 3 Must-Have Components for a Successful Membership during this LIVE workshop! Mar 24th, 10am PT/1pm ET Ready to launch and grow your scalable membership program? If you launched your membership on a whim … … OR even planned it out carefully and are still wondering how to get more… - [How to Scale Your Business with a Membership Site (Part IV)](https://scalingdeep.com/scale-with-a-membership-4/) - [3 Models thank you](https://scalingdeep.com/ty-models/): We’re so excited you’ve found us! Starting a membership site can be one of the most rewarding & overwhelming experiences which is why we’re here to walk you through it. Check your inbox for access to the training. You will have to confirm your email address. Check your junk folder if you don’t receive it… - [3 Types Membership Training](https://scalingdeep.com/3-types-training/): Ready to Scale Your Services with a Membership Site? Welcome, I’m so glad you are here! This is the right place for you if you’re ready to join the membership revolution and create a program that will benefit 10’s, 100’s or even 1000’s of members. People who are craving: Community Inclusiveness Support Knowledge They want… - [3 Types of Membership Programs](https://scalingdeep.com/3types/): Scale your Services with a Profitable Membership Program Get started with this free training: 3 Types of Memberships for Coaches & Consultants Dream of adding recurring revenue to your business with a membership? Is it time to take charge of your sales, significantly grow your business and create a program that allows you to stay… - [How to Scale Your Business with a Membership Site (Part III)](https://scalingdeep.com/scale-with-a-membership-3/): Common pitfalls found in membership programs (a.k.a. why they don’t work) (I realize I’m truly dating myself here with this Atari?!?! reference of my first real video game romance – yes, it was Pitfall!) The problems associated with running a membership program are very similar to any other business model. Except in some cases where… - [How to Scale Your Business with a Membership Site (Part II)](https://scalingdeep.com/scale-with-a-membership-2/): Case Study – Mindful Mama Mentor My client Hunter Clarke-Fields, founder of the Mindful Mama Mentor, has a mindful parenting program that used to be a course and is now a membership. Because she delivers a lot of value in the form of training to her members, there’s a minimum commitment period of three months… - [Design thank you](https://scalingdeep.com/design-thank-you/): We’re so excited you’ve found us! Starting a membership site can be one of the most rewarding & overwhelming experiences which is why we’re here to walk you through it. Check your inbox for access to the Revolutionary Membership Roadmap and get started on your training. You will have to confirm your email address. Check… - [How to Scale Your Business with a Membership Site (Part II)](https://scalingdeep.com/membership-site-draft-ii/): The Complete Guide to Scaling Your Business with a Membership Site Memberships are giving online brands a competitive edge (Part II) Memberships aren’t the only way … but are taking the lead When business owners start to look seriously at scaling, it can be overwhelming when looking at all the one-to-many business models that exist… - [How to Scale Your Business with a Membership Site - The Ultimate Guide](https://scalingdeep.com/membership-site/): Why are memberships such hot offers for services professionals right now? The Complete Guide to Scaling Your Business with a Membership Site Why Membership Sites are the Most Creative Offers that Just Keep Giving Where do membership sites come from anyway? Memberships are not a new phenomena. Most of us have known about community organizations… - [Hours to Outcomes](https://scalingdeep.com/package/): Package Your Services into Irresistible Offers That Sell 10 Ways to Package & Price Your Services & Start Building Your Ideal Business GET THE TEMPLATE & TRAINING FOR ONLY $67 NOW! Wondering how & when you can start charging what you’re worth? When you started your business you probably had simple goals. Make excellent income,… - [Episode 134 - Lisa Princic](https://scalingdeep.com/hacking-visibility/): Hacking visibility and the future of the Scaling Deep podcast Having been in ‘vision mode’ since the previous episode, I’ve been thinking very carefully about my visibility activities. When I began the Scaling Deep podcast, it was with a real intention to improve my visibility. But I recently realized my podcast was more of an… - [Marketing Funnel Roadmap](https://scalingdeep.com/roadmap/): CREATE A SIMPLE MARKETING SYSTEM THAT BRINGS IN LEADS CONSISTENTLY Stop throwing spaghetti at the wall & design your marketing funnel in just 30 days! GET ACCESS TO THE FUNNEL BUILDER FOR ONLY $57 $37! If you’re a consultant, coach or service-based business who wants to grow, you probably already know you need to be… - [Episode 133 - Meaghan Lamm](https://scalingdeep.com/inclusive-business-meaghan-lamm/): How to build an inclusive business & team with Meaghan Lamm I keep returning to the theme of values-based positioning on the podcast this year, going all the way back to episode 109 in February 2021. This is so important to think about, whether you’re making the move into thought leadership or just want to… - [Episode 132 - Oxana Romanyuk](https://scalingdeep.com/manage-remote-team-oxana-romanyuk/): How to manage a team when you’re not a manager with Oxana Romanyuk As your business grows, you may need to hire an assistant or two (or more) to deliver your service. But if you’re not a natural manager, how do you begin to manage people, especially if your team is made up of remote… - [Brave Messaging Toolkit Full](https://scalingdeep.com/toolkit-full/): CREATE BRAND MESSAGING THAT BUILDS CONNECTION & ATTRACTS THE RIGHT CLIENTS INSTANTLY Get my Proven 3-step system so you can stop using bland & boring messaging & start writing directly to your ideal client! GET THE BRAVE MESSAGING TOOLKIT FOR ONLY $297! Isn’t it time to get your own unique perspective out into the world?… - [Episode 131 - TaVona Boggs](https://scalingdeep.com/launch-strategy-tavona-denise/): The best asset to use when you’re launching to an audience of any size with TaVona Boggs I’m thrilled to introduce you to Launch Strategist TaVona Denise Boggs. Since I first became aware of her on Clubhouse she has taught me so much and now she’s my new favourite person! TaVona teaches entrepreneurs how to… - [Episode 130 - Lisa Princic](https://scalingdeep.com/behind-the-scenes/): Behind the scenes at Scaling Deep – focused offers, clear funnels & an upleveled brand For my first solo episode in a month, I wanted to give you a behind-the-scenes view of what I’ve been busy with during that time. Firstly, I got away into nature, which gave me time to reevaluate what is important… - [Episode 129 - Kendra Swalls](https://scalingdeep.com/membership-fail-kendra-swalls/): How to know you’re ready to launch a membership with Kendra Swalls I recorded this episode a few months ago with Kendra Swalls for her ‘Girl Means Business’ podcast. Kendra is a mompreneur, photographer and educator who started her podcast (and the ‘Girl Means Business’ brand) to help women build their own life-changing businesses. Kendra… - [Membership services agreement](https://scalingdeep.com/member-agreement/): CLIENT AGREEMENT: MEMBERSHIP This agreement is between Lisa Princic (the “Consultant”) and you (the “Client”) for the purposes of outlining the terms and conditions for mentorship with Lisa Princic of Scaling Deep, Membership School & the Scaling Deep Society Membership.   1. CONFIDENTIALITY The Consultant agrees that during the term of this Agreement and thereafter, except… - [Episode 128 - Liz Wilcox](https://scalingdeep.com/launch-subscription-liz-wilcox/): Using email to find founding members for your subscription with Liz Wilcox If you’re ready to connect with your audience on a deeper level, this is going to be a great episode for you, as I share an amazing interview with Liz Wilcox.  Liz is an email marketer whose aim in life is to make… - [Episode 127 - Tiffany Hawk](https://scalingdeep.com/passion-project-tiffany-hawk/): Coaching episode – How to share your passion project with your business audience in a meaningful way with Tiffany Hawk This episode began as a business-design coaching session with my client Tiffany Hawk but mutated into a wide-ranging discussion about visibility. As well as this, it’s almost a summary of the main topics we’ve been… - [Episode 126 - Lisa Princic](https://scalingdeep.com/membership-program-design/): Program design – make your membership indestructible with these 5 elements This episode follows on from last week’s podcast where I shared my bad experience with online sales tactics. Now I’m talking about the opposite of marketing, and how the way you design your program can replace the need for traditional sales strategies. I share… - [Customer Journey Template](https://scalingdeep.com/cj-template/): Customer Journey Template I’m so glad you grabbed the Customer Journey Template. It’s one of the most useful tools for discovering your ideal client and the transformation they desire. Even better, this is a super simple tool that beats any customer avatar exercise I’ve ever tried. I can’t wait to see what you create! Get… - [Episode 125 - Lisa Princic](https://scalingdeep.com/questionable-online-sales-practices/): How to take a stand against BS sales tactics of online businesses This is an issue that has been bothering me for a long time.  I’ve always been a truth-seeker so it comes as no surprise that something that hasn’t sat well with me is the questionable ethics of the online business industry of influencers… - [Episode 124 - Kate Doster](https://scalingdeep.com/email-marketing-kate-doster/): Email marketing that creates real connection and real sales with Kate Doster I’ve always had a “love-hate” relationship with email. It’s great for communication but using it in my business – especially for sales – just seemed like one more thing for the to-do list. If you feel the same way, Kate Doster is here… - [HO thank you!](https://scalingdeep.com/create-your-package/): You are on your way! Moving from selling Hours to Outcomes could be the best choice you’ll make to grow a strong, memorable brand. Strong brands get known for something and this is another step towards committing to your something. You will have to confirm your email address. Check your junk folder if you don’t… - [Hours to Outcomes](https://scalingdeep.com/service-package-template/): This content is password-protected. To view it, please enter the password below. Password: - [Episode 123 - Chris Bello](https://scalingdeep.com/chris-bello-entrepreneur-motivation/): How much is enough in the quest for success with Chris Bello As you begin to establish your business, it’s only natural to want to make it as successful as possible. And if you’re lucky, and it starts to gain traction, you’ll hopefully start to see some serious money coming your way. So far so… - [Package your Service](https://scalingdeep.com/hours-to-outcomes/): Package Your Services into Irresistible Offers That Sell 10 Ways to Package & Price Your Services & Start Building Your Ideal Business GET THE TEMPLATE & TRAINING FOR ONLY $125 NOW! Wondering how & when you can start charging what you’re worth? When you started your business you probably had simple goals. Make excellent income,… - [Episode 122 - Lisa Princic](https://scalingdeep.com/march-2021-income-report/): First ever quarterly revenue report I promised at the end of 2020 that I would be more transparent about my business in 2021. For reasons that will become clear, I decided against doing monthly revenue reports so welcome to my first ever quarterly report! I began 2021 with a loose plan of what I hoped… - [Brave Messaging Toolkit TW](https://scalingdeep.com/toolkit-tw/): Woohoo! You’re free Noticeable Brand Guidebook is on it’s way to your inbox! Before you go … ready to create your own irresistible messaging turn prospects into clients for only $117?(Check your email for the coupon code to take 60% off) WHAT IF YOU COULD CREATE BRAND MESSAGING THAT BUILDS CONNECTION & ATTRACTS THE RIGHT… - [Membership Coach & Business Strategist](https://scalingdeep.com/): Build a membership that sells on repeat. One that’ll serve your audience, maximize your zone of genius and bring in recurring revenue for years to come! Not sure why yours isn’t growing? Start with the free 3-minute Membership Growth Audit. Take the Audit → Most stalled memberships have one thing in common. They’re not broken.… - [Episode 121 - Joe Sanok](https://scalingdeep.com/setting-work-boundaries-joe-sanok/): How to sprint your way to success by setting work boundaries with Joe Sanok I’m continuing to think about hustle culture. I’ve pushed hard, been flexible, and worked weekends while establishing myself. So now it feels like I need to start thinking about ways to organize my energy and time. As we discussed in the… - [Episode 120 - Emily King](https://scalingdeep.com/abundance-mindset-emily-king/): How to be okay with abundance with Emily King The idea of developing an abundance mindset is a huge talk topic. But what exactly does abundance mean? Obviously, it’s different for everyone but it can include wealth, relationships, lifestyle, and health. So how do we go about unpacking all of this in a way which… - [Episode 119 - Cait Donovon](https://scalingdeep.com/burnout-syndrome-cait-donovan/): How we get ourselves into and out of burnout syndrome with Cait Donovon In all of my professional life, I have been lucky enough to avoid instances of burnout. However, immediately after my Profitable Membership Summit, I hit a wall of all-encompassing physical and mental fatigue that I now recognise as classic burnout. What is… - [Episode 118 - Lisa Princic](https://scalingdeep.com/raise-prices/): How to use premium pricing to create differentiation in a crowded market In your business’s growth stage, you will probably find that you are working too hard for too little money. This is unsustainable and can lead to burnout, and it’s why I’m taking a stand against “hustle culture”! As you build the customer base… - [Episode 117 - Lisa Princic](https://scalingdeep.com/visibility-projects/): Visibility Projects – when to get out in front of people and how to do it strategically In previous episodes we’ve talked about what it takes to become a thought leader and how to develop and grow your own thought leader brand. But without some kind of visibility project, some way of communicating our bold… - [Episode 116 - Rachel Beider](https://scalingdeep.com/business-book-rachel-beider/): Should you write a business book to grow your visibility with Rachel Beider As you plan out your visibility activities, you might think that the idea of writing a book is a pretty dramatic way of raising your profile. But that’s exactly what my guest today did. Rachel Beider has forged a career which includes… - [Shop](https://scalingdeep.com/shop-2/): Build a stronger business with foundational knowledge. I’ve worked directly on strategy & marketing campaigns for hundreds of entrepreneurs. Through this hands-on work, I’ve learned how important it is to create irresitible positioning and effective funnels, and bring it all together to successfully sell. Grab my tools, courses and training. I use all of these… - [Episode 115 - Michelle Warner](https://scalingdeep.com/strategic-networking-michelle-warner/): Hacking visibility with strategic networking with Michelle Warner Whether you’re an extrovert or an introvert, it’s an accepted ‘fact’ that networking is the only way to forge relationships with new people. If you want to be a success, you’ve got to get out there, right? Well, not according to today’s guest, business designer Michelle Warner.… - [Membership Design Training](https://scalingdeep.com/design-your-membership-training/): Ready to Scale Your Services with a Membership? Welcome, I’m so glad you are here! This is the right place for you if you’re ready to join the membership revolution and create a program that will benefit 10’s, 100’s or even 1000’s of members. People who are craving: Inclusive community Support Knowledge Watch the training… - [How to Design Your Ideal Membership](https://scalingdeep.com/design/): Ready to leverage what you know & turn it into a membership? Everything you need to know about running a successful membership business is in this guide! How to Scale your Business with a Membership Site – Complete Playbook Dream of adding recurring revenue to your business but not sure where to start? Is it… - [Episode 114 - Britney Gardner](https://scalingdeep.com/content-strategy-britney-gardner/): How to make your content stand out in the sea of sameness with Britney Gardner As I continue to build up my thought leader brand, I’ve realised that I might not be doing enough to leverage my content to support my business positioning. So I was blown away by this conversation with brand strategist and… - [Episode 113 - Lisa Princic](https://scalingdeep.com/thought-leadership-brand/): How I’m beginning to develop my thought leader brand It should be clear now that I see becoming a thought leader is critical to developing my unique positioning and voice. So now is the time when I really start building my thought leader brand. This is an evolving process which I’ll be sharing with you… - [Episode 111 - Carol Cox](https://scalingdeep.com/thought-leader-carol-cox/): The road to becoming a thought leader with Carol Cox of Speaking Your Brand I’m continuing to explore authenticity in brands and ethical business practices, as well as examining my own role as a thought leader. To help me (and you) get a better idea of what this might actually look like, today’s episode is… - [Episode 110 - Maggie Patterson](https://scalingdeep.com/transparency-ethics-maggie-patterson/): The time for transparency and ethics in the online business world is now with Maggie Patterson Following on from last time, I’m continuing to explore ideas of values-based positioning, thought-leadership and showing up with intent. My guest today is Maggie Patterson, who last appeared on the podcast in November 2019 – see Episode 47: Amplify… - [Episode 109 - Lisa Princic](https://scalingdeep.com/highly-sensitive-person/): My experience of building a personal brand as a highly sensitive person In a change of pace this week, I’m going to share my own recent personal experiences. This has been a challenging time and it isn’t even (solely) related to the pandemic and other global issues!  However, the thought processes I’ve gone through will… - [Summit Terms](https://scalingdeep.com/tc/): Terms & Conditions ScalingDeep (“Scaling Deep”, “we”, “us”, “our”) renders services via our websites (including ScalingDeep.com), products and applications (the “Services”) on principles set out in this Terms document (collectively with ScalingDeep’s Privacy Policy, the “Agreement”). By accepting these Terms, the user of Services (“user”, “you”, “your”) confirms to have read, understood and accepted its… - [Episode 108 - Lisa Princic](https://scalingdeep.com/productized-service-business/): How I moved to a productized business model and why you should too Because the start of a New Year is about planning, today I focus on something which I’ve mentioned before – the benefits of moving your business into one that offers productized services. Having something concrete and defined to sell can really help… - [Episode 107 - Krista Miller](https://scalingdeep.com/virtual-summit-krista-miller/): How to create a summit to build visibility, nurture relationships and increase revenue with Krista Miller I’m sure that in your business journey you’ve attended no end of summits and conferences. Some of them are great, some of them… not so much. But have you ever thought of hosting your own? Doing this helps to… - [Episode 106 - Racheal Cook](https://scalingdeep.com/ceo-planning-racheal-cook/): How to plan like a CEO even when facing unpredictability with Racheal Cook Have you started planning your approach to 2021 yet, or are you already playing a bit of catch-up? The beginning of the year is a natural time to make plans for your life and your business, but things can be a bit… - [Episode 105 - Lisa Princic](https://scalingdeep.com/2021-revenue-planning/): The inside scoop on planning, pivoting and setting revenue goals for 2021 Happy New Year, everyone! I am so excited for 2021 and everything it’s going to (hopefully) bring. I have never felt so focused & clear about what my business offers, so I am really looking forward to bringing my plans to life. One… - [Episode 104 - Lisa Princic](https://scalingdeep.com/behind-the-scenes-consultancy/): 2020 wrap up – behind the scenes of my 6 figure consultancy We made it! 2020 has been quite the rollercoaster for many people, and I’m sure that most of us are looking forward to turning the page & heading into 2021.  I wanted to wrap up this year on the podcast by giving you… - [Episode 103 - Mel Richards](https://scalingdeep.com/resilient-business-mindset/): Biz bestie chat – How we leveled up our mindset and built resilient businesses this year What a year 2020 has been. I know everyone has faced different challenges, ranging from business and financials to health and family. We have all had to grow and stretch in unexpected ways and I wanted to share some… - [Episode 102 - Danielle Hayden](https://scalingdeep.com/business-investment-danielle-hayden/): Save or spend? Deciding how and when to invest in your business with Danielle Hayden As the year winds down, a lot of us find ourselves thinking about money – whether you’re spending on holiday gifts, preparing for tax season or just envisioning how your business is going to change in the next year.  I… - [Episode 101 - Tasha Booth](https://scalingdeep.com/how-she-did-that-tasha-booth/): How she did that – Tasha Booth reveals how she’s built her agency with consistent year over year growth There’s nothing I love more than asking people the deep questions about how they built their business. Today we get to do exactly that with our brilliant guest Tasha Booth, and she lets us in on… - [Episode 100 - Lisa Princic](https://scalingdeep.com/10-lessons-podcasting/): My 100th episode – 10 lessons I’ve learned since starting the Scaling Deep podcast Today we reach a huge milestone – 100 episodes of the Scaling Deep podcast! I’ve learned so much from hosting this podcast over the last few years (and I really wanted to mark this occasion), so I’ve decided to share ten… - [Episode 99 - Lisa Princic](https://scalingdeep.com/ready-to-scale/): When it’s time to scale – how to choose the right program & know you’re ready for it Membership month has been so awesome and informative – I am more excited about this model than ever.  I want to wrap things up by talking about scaling your business and the different offers you can design… - [Episode 98 - Emily Thompson](https://scalingdeep.com/emily-thompson-being-boss/): Being a true boss in your business using creativity & experimentation with Emily Thompson from Being Boss I have had some really amazing guests on the podcast lately and they have left me feeling inspired to aim higher than ever before. Today’s chat with another accomplished, creative business owner gave me a huge boost to… - [Profitable Membership Summit Speaker Info](https://scalingdeep.com/speaker-info/): Profitable Membership Summit WELCOME TO THE PROFITABLE MEMBERSHIP SUMMIT! You’ve been invited to share your wisdom and expertise with thousands of online business owners building membership programs! On this page, you’ll find relevant information to make participation in this event easy and rewarding! Summit Dates: February 23-25, 2021 What is the Profitable Membership Summit? It’s… - [Episode 97 - Allie-Bjerk](https://scalingdeep.com/tiny-offer-allie-bjerk/): The truth about scaling a business with a tiny digital offer with Allie Bjerk When we hear how people built their businesses (especially big ones!), the story often skips a lot of steps. And that’s not necessarily on purpose – there are just so many little changes that most entrepreneurs and businesses go through before… - [Episode 96 - Lisa Princic](https://scalingdeep.com/podcast-membership-business/): Three types of membership models that give your clients better service, bigger outcomes and greater connection Welcome to Membership Month everyone! I’m really looking forward to this month’s discussions about membership programs, communities, and membership models that bring people together and allow you to deliver standout service to your clients. My love of membership as… - [Episode 95 - Lisa Princic](https://scalingdeep.com/business-model-design-lisa-princic/): Business design – the 5 part process to package what you know and get it sold I’m super excited for this week’s episode because I’m walking you through my core service: business model design.  If you listen to the podcast you know I love to geek out on business models, which is part of why… - [Membership Lounge](https://scalingdeep.com/marketing-lounge/): Scaling Deep Marketing Lounge Join this intimiate mentoring community to help you make bold decisions and take consistent action as you grow & scale your business! APPLY NOW! Tired of searching for the magic formula that will help you grow faster?  We can read up on all the latest marketing tactics day and night but… - [Episode 94 - Sophie Bujold](https://scalingdeep.com/community-building-sophie-bujold/): How to build a vibrant community that adds recurring revenue to your bottom line with Sophie Bujold Communities are super common in the online business world these days – you’ve probably been in quite a few yourself. I’ve been part of several communities, both paid and free, with varying degrees of quality. The really excellent… - [Episode 93 - Niki Ramirez](https://scalingdeep.com/niki-ramirez-team-building/): How to make good choices when starting to build your team with HR consultant Niki Ramirez Last episode we talked about taking a big leap in your business and this week I want to focus on one that a lot of people wrestle with: how to build a team.  If you want to scale your… - [Episode 92 - Lisa Princic](https://scalingdeep.com/take-the-leap/): When & how to take the leap in your business to make room for massive growth The idea of taking a leap has been showing up everywhere lately. For my peers, for my clients, and for my own business, this is shaping up to be a season of big changes and big jumps. Even when… - [Episode 91 - Susan Boles](https://scalingdeep.com/perfecting-process-susan-boles/): How perfecting your processes can streamline your positioning & marketing and increase efficiency with Susan Boles I think my favorite podcast episodes are the ones where I get to chat with someone who’s at a similar level about the real nitty-gritty aspects of business. This episode is exactly that as my guest and I get… - [First impression sales training](https://scalingdeep.com/first-impression-salesmaven/): How to Pre-sell Your Prospects by Making an Outstanding First Impression How to keep building your brave brand … Do you want to create messaging on your website that sells for you? I’ll show you how with my Brave Messaging Toolkit. Click here to get $100 off the toolkit for a limited time!   - [Making a first impression](https://scalingdeep.com/first-impression/): How to Pre-sell Your Prospects by Making an Outstanding First Impression How to keep building your brave brand … Do you want to create messaging on your website that sells for you? I’ll show you how with my Brave Messaging Toolkit. Click here to get $100 off the toolkit for a limited time! - [Episode 90 - Kim Herrington](https://scalingdeep.com/seo-strategy-kim-herrington/): Grow your prospects with an SEO strategy that gives you authority positioning with Kim Herrington You’d have to be living under a rock to avoid SEO in the online business world. Most of us know that our site’s performance on Google and other search engines is really important because it affects the traffic to our… - [Episode 89 - Brigitte Lyons](https://scalingdeep.com/guest-podcasting-brigitte-lyons/): Why guest podcasting is your best visibility strategy in 2020 with Brigitte Lyons Like many of us, my business has been shaken up a bit this year. I was really looking forward to attending a bunch of conferences and connecting with awesome people to grow my business, but of course that had to get pushed… - [Episode 88 - Lisa Princic](https://scalingdeep.com/simplifying-business-with-voxer-and-loom/): How simplifying my business with Voxer & Loom are making it more fun & flow I’m keeping things super quick and simple this week, which aligns perfectly with what I’m talking about in this episode. I’ve been using two communication tools – Voxer and Loom – for a while now, but lately I have brought… - [Episode 87 - Lisa Princic](https://scalingdeep.com/extroverts-vs-introverts-in-business/): How to survive as an extrovert in the world of online business I have known for a long time that I’m an extrovert. I love people and I get so much energy from connecting with them. When it comes to doing business online, a lot of people think that extroverts like me have an easier… - [Episode 86 - Lisa Princic](https://scalingdeep.com/scale-deep-in-your-brand/): Coaching episode: How to scale deep in your brand This episode is a little different than usual, but I think you’re going to really like it – today you get to listen in on me coaching a business owner who is ready to scale deep & start working with more of her ideal clients. I… - [Episode 85 - Lisa Princic](https://scalingdeep.com/level-up-value-chain/): When it’s time to level up the value chain, focus on your zone of genius & get paid more for what you do We all want to spend more time in our zone of genius, right? Once you’ve figured out what yours is, it’s natural to want to maximize the impact of your gift on… - [Scaling Deep Marketing Roadmap full](https://scalingdeep.com/roadmap-expired/): CREATE A SIMPLE MARKETING SYSTEM THAT CONNECTS YOU WITH THE RIGHT CLIENTS EVERYDAY Stop throwing spaghetti at the wall & design your ideal marketing funnel in just 30 days! GET ACCESS TO THE MARKETING ROADMAP FOR ONLY $47! If you’re a consultant, coach or service-based business who wants to grow, you probably already know you… - [Episode 84 - Amira Alvarez](https://scalingdeep.com/limiting-beliefs-amira-alvarez/): Moving Through Limiting Beliefs to 5x Your Income with Amira Alvarez All things mindset seem to be coming up for me lately, mostly as I guide my clients through their own internal blocks. I have had to do a ton of mindset work myself over the years, and it’s never really over. I’ve learned that… - [Episode 83 - Lisa Princic](https://scalingdeep.com/mindset-problems/): Getting to the root of our mindset blocks, why they exist and what it takes to move beyond them Alright everyone – I’m doing something a little different in this solo episode, but I think this is a super interesting and necessary conversation to have. I want to talk a bit about mindset and really… - [Episode 82 - Sasha Korobov](https://scalingdeep.com/side-hustle-sasha-korobov/): What NOT to do when you’re starting a business as a side-hustle with Sasha Korobov What mistakes did you make early on in your business? We all have our stories of failure and missed opportunities, but some of those early missteps can be the most memorable and helpful. This week’s guest has a great story… - [Episode 81 - Lisa Princic](https://scalingdeep.com/client-success-map/): Show clients how you’ll get them results with a client success map I’m always looking for new and better ways for service businesses to communicate their value to potential clients. Naturally, this means I’m always experimenting on my own messaging, too, and recently I’ve started using something called a client success map. It’s so simple,… - [Scaling Deep Mastermind](https://scalingdeep.com/scaling-deep-mastermind/): You (+ your Business) Were Designed to Evolve … A mastermind for impact-driven entrepreneurs ready to build their Million Dollar Business. NEXT PROGRAM BEGINS SEPTEMBER 1! Build a brand that really matters The Scaling Deep Mastermind is a 5 month program designed specifically to help values-driven service-focused entrepreneurs (coaches, consultants & seasoned professionals) create the… - [Episode 80 - Christina Nicholson](https://scalingdeep.com/media-maven-christina-nicholson/): Turning a unique skill set into an agency, program & SAAS product with Media Maven Christina Nicholson Some of the most amazing entrepreneurs I meet have taken skills honed in another profession and brought them to the world of business. These people tend to build pretty awesome businesses once they get the right coaching and… - [Episode 79 - Autumn Witt Boyd](https://scalingdeep.com/trademark-your-business-autumn-witt-boyd/): How to ‘network up’ to meet your biggest clients & when to trademark with Autumn Witt Boyd I have to be honest – when I sat down to have my chat with today’s guest, I thought it was going to be a straightforward, slightly dry conversation about trademarks and law for online businesses. I’m happy… - [Episode 78 - Lisa Princic](https://scalingdeep.com/scalable-offers/): 5 types of scalable offers you can use to build momentum in your service business In keeping with this month’s theme of Scaling Deep, I want to talk to you today about scalable offers. Scalable offers can be one of the absolute best ways to not just grow your business, but to make sure your… - [Offer thank you](https://scalingdeep.com/offer-thank-you/): Thank You! I’m so excited that you’ve grabbed the Scalable Offer training. Go check your inbox for access! - [Scalable Offer Training](https://scalingdeep.com/scalable-offer-training/): How to Create & Sell Your Scalable Offer How to Move Forward with Confidence & Momentum I hope you loved the training! If you’re ready to get started on your next level business journey, here are the link to your next steps: Brave Messaging Toolkit Business Design Session And if you want to hear more… - [Membership USP Live Workshop](https://scalingdeep.com/live-usp/): Your Membership Sounds Like Everyone Else’s – And That’s Why It’s Not Selling. The Membership USP Workshop LIVE · Wed, July 15th, 2026 · 10am PT / 12pm CT / 1pm ET A 90-minute working session that helps coaches and experts find the positioning angle that makes the right people immediately say “this is for… - [Sales Result](https://scalingdeep.com/sales-system/): Your Audit Results Your biggest opportunity is your sales system. Out of the three things that determine whether a membership grows (positioning, delivery, and your sales system), this is where your audit shows the most room to gain. You’ve built something real. The opportunity now is building the system that brings new members in consistently,… - [Delivery Result](https://scalingdeep.com/delivery/): Your Audit Results Your biggest opportunity is delivery. Out of the three things that determine whether a membership grows (positioning, delivery, and your sales system), delivery is where your audit shows the most room to gain. You’re likely attracting the right people. The opportunity now is making sure the experience inside moves them forward, without… - [Positioning Result](https://scalingdeep.com/positioning/): Your Audit Results Your biggest opportunity is positioning. Out of the three things that determine whether a membership grows (positioning, delivery, and your sales system), positioning is where your audit shows the most room to gain. And that’s good news. Positioning your business with a strong USP is the area that, once you tighten it,… - [Membership USP Workshop full](https://scalingdeep.com/unique/): Your Membership Sounds Like Everyone Else’s – And That’s Why It’s Not Selling. The Membership USP Workshop A 90-minute working session that helps coaches and experts find the positioning angle that makes the right people immediately say “this is for me.” Get Instant Access → $47 On-Demand Workshop Included USP Workbook The Real Problem On… - [Membership USP Workshop thank-you](https://scalingdeep.com/usp-ty/): Get Started with the Membership USP Workshop Smart move. This workshop is designed to help you find the positioning angle that makes your membership impossible to ignore. The Membership USP Workshop lives inside Zenler. Check your inbox for your login details so you can logig and start diving in and sharpening your USP. Check your… - [Membership USP Workshop](https://scalingdeep.com/usp/): Your audit is on its way to your inbox. Before you take it – read this. Your Membership Sounds Like Everyone Else’s – And That’s Why It’s Not Selling. The Membership USP Workshop – a 90-minute working session to fix the confusion that’s costing you sales. Get Instant Access – $17! Price increases to $27… - [Membership Growth Audit](https://scalingdeep.com/audit/): Free Diagnostic Tool Why Isn’t Your Membership Selling? Take the 3-minute audit and find out exactly where your membership is losing growth – and what to fix first. Get instant access – it’s free Take the Free Audit! Loading… You’re set! You’ll now be redirected to the audit. What the audit covers Three pillars determine… - [Membership Audit](https://scalingdeep.com/quiz/): The Membership Growth Audit The Membership Growth Audit Discover what’s holding your membership back. 9 questions, 3 minutes. Pillar 1 – USP & Positioning 1. Do you have a clear, distinct and compelling purpose statement for your membership? A purpose statement names who it’s for, the specific problem it solves, and the transformation it creates… - [Scaling Deep Society Renewal Page](https://scalingdeep.com/renewal/): Ready to build a membership that sells? It’s not your tech, pricing, or content holding you back (It’s the invisible stuff no one talks about) Get a year of focused support to position, simplify, and scale your membership with confidence I’m ready! Fact 45% of established memberships reported making 6 figures per year or more.… - [Evergreen Enrollment Engine](https://scalingdeep.com/funnel-workshop/): ON-DEMAND MINI-COURSE Ready to (Finally) Build a Scalable Sales Funnel for Your Membership? Sell your membership consistently with a funnel that works on autopilot. Get it for only $147! You Launched Your Membership… So Why Does Growth Feel So Unpredictable? You’re doing it! You’ve launched a membership program and are committed to growing something meaningful.… - [Scaling Deep Society Monthly Option](https://scalingdeep.com/12-pay/): Ready to build a membership that sells itself? It’s not your tech, pricing, or content holding you back – It’s unclear positioning and a sales path that’s working against you. Get a year of focused support to position, simplify, and scale your membership with confidence I’m ready! Fact 45% of established memberships reported making 6… - [Fix waitlist](https://scalingdeep.com/fix-waitlist/): You’re all signed up for the Membership Fix waitlist. Stay tuned for: Early access to the content so you can do some prep and maximize what you’ll get out of this LIVE program. Guarantee Your Spot. Spaces will be limited so I can give as much personalized support as possible. Get in on the early… - [Membership Fix](https://scalingdeep.com/fix/): The Membership Fix – Enrollment is Now Open! Build a simple, scalable sales system that finally sells your membership – month after month. click here to Learn more! - [Steps to a Steady, Sellable Membership](https://scalingdeep.com/3-steps/): START WATCHING The 3 Steps to a Steady, Sellable Membership. Learn my secret Sellable Membership Method to build a profitable program that lasts. GET YOUR LIMITED TIME $700 DISCOUNT HERE! - [Scaling Deep Society Annual package](https://scalingdeep.com/full/): Ready to build a membership that sells itself? It’s not your tech, pricing, or content holding you back – it’s unclear positioning, over-delivery and an unfocused sales path that’s working against you. Get a year of focused support to position, simplify, and scale your membership with confidence I’m ready! Fact 45% of established memberships reported… - [Registration Confirmation](https://scalingdeep.com/registration-confirmed/): Just One More Step: Check Your Inbox! We’ve sent an email so you can confirm that you want access to the free video training. (Don’t see it? Check your spam folder.) Take 5 seconds now to click that email so you can learn… ONE: The real reason why your membership isn’t built to sell Learn… - [Scaling Deep Society Annual](https://scalingdeep.com/join/): Ready to build a membership that sells itself? It’s not your tech, pricing, or content holding you back – it’s unclear positioning, over-delivery and an unfocused sales path that’s working against you. Join the Scaling Deep Society for a year of focused support to position, simplify, and scale with confidence. I’m ready! Fact 45% of… - [3 Steps to a Steady, Sellable Membership](https://scalingdeep.com/sellable/): START WATCHING The 3 Steps to a Steady, Sellable Membership. Learn my secret Sellable Membership Method to build a profitable program that lasts. About Your Instructor Lisa Princic is the powerhouse behind Membership School and the Scaling Deep Society, built for experts who want flexible, profitable memberships without burning out. Read more Lisa → What people… - [The Sellable Membership Method](https://scalingdeep.com/training/): The 3 Steps to a Steady, Sellable Membership Learn the method behind consistent growth – without big launches or endless content. The exact approach I use with clients to clarify the offer, cut the content load, and keep enrollments moving… even in 2025’s unpredictable market. The Sellable Membership Method It’s 2025 and a lot of… - [Membership Strategy Session](https://scalingdeep.com/strategy/): You Know the Problem. Now Let’s Fix It. One hour. One-to-one with me. A plan for what’s actually stalling your growth. Book Now! Your Next Big Opportunity You’ve built your membership. You know your method works. But growth has flattened, and you’re tired of adding more content, running another launch, or watching your funnel underperform.… - [Free Gift– Membership Maker Template](https://scalingdeep.com/free-gift/): Thanks for Watching Until the End! You made it all the way through the The Sellable Membership Workshop, and I want to reward you for showing up fully. Here’s your exclusive bonus: Get Your Free Gift Now! This quick resource will help you put today’s ideas into action right away. Don’t just leave inspired-use this… - [Scaling Deep Society Annual Full](https://scalingdeep.com/society/): Ready to build a membership that sells itself? It’s not your tech, pricing, or content holding you back – it’s unclear positioning, over-delivery and an unfocused sales path that’s working against you. Join the Scaling Deep Society for a year of focused support to position, simplify, and scale with confidence. I’m ready! Fact 45% of… - [Scaling Deep Society Annual Maker](https://scalingdeep.com/annual-maker/): Ready to escape the client grind? Build a flexible, scalable membership that gives you back your time (And doesn’t fill your calendar) A proven roadmap and step-by-step system to build predictable recurring revenue – so you can work less, earn consistently, and grow a business that supports your life. I’m ready for recurring revenue! Fact… - [Membership Maker](https://scalingdeep.com/map/): Test Your Membership Idea Before You Build – in Just 60 Minutes A proven shortcut to clarify, validate, and structure a membership people actually want (so you don’t waste time overthinking your offer) With The Membership Maker You Can get your idea out of your head and into a sellable structure – so you can… - [Insiders Mastermind](https://scalingdeep.com/insidersmastermind/): Reach Your Next Membership Milestone A strategic mastermind to help you build the strategy and systems to scale it with confidence. Let’s do it! You’re NOT the problem Your members rave about the results, and you know the value of what you offer. Yet somehow, the powerful results you’re delivering aren’t matching your sales. Referrals… - [Scaling Deep Society Annual package](https://scalingdeep.com/annual/): Ready to build a membership that sells itself? It’s not your tech, pricing, or content holding you back – it’s unclear positioning and a sales path that’s working against you. Get a year of focused support to position, simplify, and scale your membership with confidence I’m ready! Fact 45% of established memberships reported making 6… - [Welcome to Membership School](https://scalingdeep.com/ms-welcome/): I’m so excited you’ve joined us! Play Video Welcome to Membership School. We’re going to build this thing together to create a thriving and exciting business you can enjoy for years. All you have to do now is check your inbox for access to the Membership School and your bonuses. It lives inside my course… - [Membership Maker Template](https://scalingdeep.com/template/): Craft a Membership Offer That Sells – Before You Build It Find the Fastest Way to Know If Your Membership Idea Will Work With: The Membership Maker Template A Guided Training Template + Custom GPT That Helps Coaches And Experts Shape A Compelling, Strategic Membership Idea-One That People Actually Want. Play Video LIMITED TIME: GET… - [Maker template confirmation](https://scalingdeep.com/ideamaker/): Get Started with the Membership Maker Template Smart move! This tool is designed to help you shape a compelling, strategic membership idea-before you build it. It’s the perfect first step if you want clarity, confidence, and a membership people actually want. The Membership Maker Template lives inside Zenler. Check your inbox for your login details… - [Membership Maker Template](https://scalingdeep.com/maker/): Craft a Membership Offer That Sells – Before You Build It Find the Fastest Way to Know If Your Membership Idea Will Work With: The Membership Maker Template A Guided Training Template + Custom GPT That Helps Coaches And Experts Shape A Compelling, Strategic Membership Idea-One That People Actually Want. LIMITED TIME OFFER GET IT… - [Membership School Full on Shop](https://scalingdeep.com/ms/): Ready to escape the client grind? Build a flexible, scalable membership that gives you back your time (And doesn’t fill your calendar) Membership School is a proven roadmap and step-by-step system to build predictable recurring revenue – so you can work less, earn consistently, and grow a business that supports your life. I’m ready for… - [Create your dream membership program](https://scalingdeep.com/coaching/): Grow Your Membership With Renewed Confidence And a sales system that brings new members in every single month. After 16 years of guiding coaches, consultants, and industry leaders to turn their expertise into sustainable membership businesses, here’s one truth I know for sure: If your business isn’t where you want it to be, it’s not… - [Business Strategist Application](https://scalingdeep.com/strategist/): Hello! Thanks for your interest in the Scaling Deep Business Strategist Training Program! Most of the early interest details are here, but if you have any questions, send me a message (link below). This is an opportunity to work with me on a deeper, more personalized level to become a highly sought-after, highly paid Business… - [Black Friday Preview](https://scalingdeep.com/bf-preview/): I’ve Crafted My BIGGEST Black Friday Day Sale … If you’ve been thinking about launching or scaling a membership program, now’s the time to grab what you need to make it happen-and at a discount that’s too good to miss. DOORS OPEN FROM NOV 29TH – DEC 2ND EXCLUSIVE BLACK FRIDAY OFFER Membership School +… - [Black Friday Shop](https://scalingdeep.com/blackfriday/): I’ve Crafted My BIGGEST Black Friday Day Sale … If you’ve been thinking about launching or scaling a membership program, now’s the time to grab what you need to make it happen-and at a discount that’s too good to miss. EXCLUSIVE BLACK FRIDAY OFFER Membership School + One Year Access to Scaling Deep Society! 10… - [Copy of Effortless Membership Content Creation Machine](https://scalingdeep.com/effortless-bundle/): ON-DEMAND TRAINING! Ready to Map Out A the first Year of membership content in just One hour? A workshop for people who want to finally launch their membership (and do it right!) Get it for only $97 FREE! Want an engaging membership but worried about continuously creating new content? It’s no secret that memberships are… - [Guiltfree Toolkit](https://scalingdeep.com/guiltfree/): Guilt Free Toolkit Done with chronic guilt from feeling behind all the time? You are in the right place. This exercise is your first step to understanding why you feel behind and how to get out of this mindset. Grab the Google Worksheet set 20 minutes aside and start watching! (To read the script or watch… - [Break Free from the Guilt Loop](https://scalingdeep.com/guilt/): Break Free from the Guilt Loop:  5 Steps to Let Go of Feeling Behind for Good Finding yourself feeling guilty all the time and can’t even pinpoint the event that evoked it? You might be suffering from chronic guilt common among ADHDish women. The good news is you don’t have to keep suffering. Here’s what… - [Membership School + Society](https://scalingdeep.com/special/): Ready to get your freedom back? Reclaim Your Time & Energy With A Flexible, Scalable Membership (That doesn’t fill your calendar) Membership School is a training program to help you build a membership with predictable, recurring revenue for the next 5-years & beyond! I’m ready for freedom! Fact 45% of established memberships reported making 6… - [Member Journey Confirmation](https://scalingdeep.com/journey/): Let’s make some membership magic! The Member Success Map is waiting for you inside my course platform on Zenler. All the access details have been sent straight to you inbox.  You’ll have to reset your password in order to access it. - [Inisders thank-you](https://scalingdeep.com/insiders/): Let’s get some work done! Woohoo! I’m so thrilled you’ve upgraded to the private coaching package. Along with Membership School, you are going to be set! Bookmark this document so you become familiar with how we will work together for the next 3 months!  I can’t to meet you and see you thrive! The Membership… - [Effortless Membership Content Creation Machine](https://scalingdeep.com/effortless/): ON-DEMAND TRAINING! Ready to Map Out A the first Year of membership content in just One hour? A workshop for people who want to finally launch their membership (and do it right!) Get it for only $97! Want an engaging membership but worried about continuously creating new content? It’s no secret that memberships are hot… - [Maximizing Membership Sales Funnels Workshop](https://scalingdeep.com/maximize/): ON-DEMAND WORKSHOP! Ready to Crack the Code on Getting MORE Sales for Your Membership? Learn the Strategies for High-Converting Membership Funnels That Sell in Today’s Market! Get it for only $47! Behind every sustainable membership is a great sales funnel You know recurring revenue and having an engaged audience is the dream. But getting enough… - [Membership Content Blueprint](https://scalingdeep.com/content/): LIVE WORKSHOP! Ready to Map Out a year of membership content in less than 90 minutes For people building a membership – or fixing one that’s already burning them out Weds, June 17th, 2026 – 10am PT • 12pm CT • 1pm ET Get in for only $97! Tired of over-delivering, scrambling to keep up,… - [Maximizing Membership Sales Funnels Workshop](https://scalingdeep.com/maximize-it/): ON-DEMAND WORKSHOP! Ready to Crack the Code on Getting MORE Sales for Your Membership? Learn the Strategies for High-Converting Membership Funnels That Sell in Today’s Market! Get it for only $97! Behind every sustainable membership is a great sales funnel You know recurring revenue and having an engaged audience is the dream. But getting enough… - [Structure & Sales Membership Workshop Full](https://scalingdeep.com/sales/): ON-DEMAND WORKSHOP! Membership Method: Structure & Sales Build A Membership That Gives You More Time & Money For experts & coaches who want to reclaim their calendar! (without giving up their income) Grab your spot! Can you see a membership & recurring revenue in your future but don’t know how to grow it, or even… - [Structure & Sales Membership Workshop](https://scalingdeep.com/structure/): ON-DEMAND WORKSHOP! Membership Method: Structure & Sales Build A Membership That Gives You More Time & Money For experts & coaches who want to reclaim their calendar! (without giving up their income) Grab your spot! Can you see a membership & recurring revenue in your future but don’t know how to grow it, or even… - [Membership School LIVE waitlist](https://scalingdeep.com/waitlist/): Join the waitlist – doors will open again soon! The doors to the Membership School LIVE will open again soon. Membership School is the premiere program for online business owners creating a scalable signature program with the goal of recurring revenue and a flexible schedule. Get on the waitlist today so you don’t miss updates and… - [Membership Method Replay](https://scalingdeep.com/mm-replay/): Membership Method Workshop Replay Join Membership School LIVE Spring Cohort! Click Here to Download the 10 Week Launch Timeline + Checklist Get the What Makes a Membership Great Checklist Here - [Membership School LIVE Plan](https://scalingdeep.com/msl-plan/): Think You Can’t Grow When Your Calendar is Jam Packed? Reclaim your time & energy with a flexible, scalable membership  (That doesn’t fill your calendar!) Membership School LIVE Is a 10 Week Small Group Program To Help You Build, Strengthen & Launch Your Membership so You Can Earn Predictable, Recurring Revenue for the Next 5-Years… - [Membership School LIVE Launch](https://scalingdeep.com/msl-launch/): Think You Can’t Grow When Your Calendar is Jam Packed? Reclaim your time & energy with a flexible, scalable membership  (That doesn’t fill your calendar!) Membership School LIVE Is a 10-Week Small Group Program To Help You Build, Strengthen & Launch Your Membership so You Can Earn Predictable, Recurring Revenue for the Next 5-Years &… - [Membership School LIVE](https://scalingdeep.com/msl/): Think You Can’t Grow When Your Calendar is Jam Packed? Reclaim your time & energy with a flexible, scalable membership  (That doesn’t fill your calendar!) Membership School LIVE Is a 10 Week Small Group Program To Help You Build, Strengthen & Launch Your Membership so You Can Earn Predictable, Recurring Revenue for the Next 5-Years… - [Membership School Plan](https://scalingdeep.com/plan/): Ready to get your freedom back? Kick-off and scale a membership with lasting impact!  (Not a one-hit wonder) Membership School is a training program to help you build a membership with predictable, recurring revenue for the next 5-years & beyond! I’m ready for recurring revenue! Fact 45% of established memberships reported making 6 figures per… - [Membership School](https://scalingdeep.com/school/): Ready to escape the client grind? Build a flexible, scalable membership that gives you back your time (And doesn’t fill your calendar) Membership School is a proven roadmap and step-by-step system to build predictable recurring revenue – so you can work less, earn consistently, and grow a business that supports your life. I’m ready for… - [Case Studies](https://scalingdeep.com/case-studies/): What Does Kicking Off & Scaling A Membership Actually Look Like? Follow the step-by-step case studies by entrepreneurs (like you) who’re growing their revenue & reach with memberships. Scroll down to dive deeper into the growth strategies created with coaches, consultants & professionals in health, lifestyle, career, home improvement, and sustainability. 73% of membership business… - [Membership Training](https://scalingdeep.com/lightbulb-2/): The Six Figure Membership Blueprint Ready for freedom from recurring revenue… while having a completely flexible schedule? Interested in an audio version? Click below to listen to the training on the go! Join Now! - [Six Figure Membership Secret Replay](https://scalingdeep.com/6figuresecret/): Watch the 6 Figure Membership Blueprint Replay Join Membership School! - [Webinar confirmation](https://scalingdeep.com/live-ty/): You’re Registered! Check your inbox now for your confirmation email. If you didn’t receive confirmation, email lisa@scalingdeep.com Important Next Steps: Use the handy tool below to add this to your calendar so that you can show up live for the free gifts! Add to Calendar I will be sending you 3 reminders for the webinar to… - [Free live workshop](https://scalingdeep.com/live/): The Sellable Membership Workshop Why your membership sales have stalled (and the 3-step shift to make your offer unmistakable and easy to buy) WEDS, JUNE 17TH AT 11AM PT / 2PM ET REGISTER TO JOIN ME ON: WEDNESDAY JUNE 17TH 11 AM PDT  SHARP BONUS ADDED FREE GIFT! For LIVE attendees only: The Membership Maker… - [Membership School](https://scalingdeep.com/school-society/): Ready to get your freedom back? Reclaim Your Time & Energy With A Flexible, Scalable Membership (That doesn’t fill your calendar) Membership School is a training program to help you build a membership with predictable, recurring revenue for the next 5-years & beyond! I’m ready for freedom! Fact 45% of established memberships reported making 6… - [Scaling Deep Shop](https://scalingdeep.com/shop/): On Demand for Membership Business Owners … QUICKSTART TEMPLATE Membership Idea Maker Get a personalized membership blueprint in minutes. The Membership Maker Template turns your ideas into clear positioning, right-fit pricing, a simple content cadence, and step-by-step launch next actions-guided by a custom GPT, a quick training, and an implementation workbook. ONLY $27! Membership School… - [Member Journey Map](https://scalingdeep.com/member-journey/): Member Journey Map Build A Membership Content Structure that Lasts Create Irresistible & Sustainable Content for Your Membership Program I want this! Want to run a recurring revenue program without worrying about endless content creation? If you’re wondering how to turn what you know into content for an ongoing membership, you’re in the right place.… - [Offer expired](https://scalingdeep.com/offer-expired/): Sorry! The special offer expired. Oops-you’ve missed this special offer for the Scaling Deep Society. I can’t wait to continue our work together. Feel free to reach out in Heartbeat! - [Bootcamp Reg thank-you](https://scalingdeep.com/bootcamp-reg/): Welcome! I’m so thrilled you’ve joined us for the Membership Multiplier Bootcamp. We will go live in the group at 9am PT/12pm ET for 5 days starting Monday, October 30th through Nov 3rd. Make sure you carve off time in your calendar. Here are some handy links to add it straight in your calendar: Add… - [Evergreen Enrollment Engine Confirmation](https://scalingdeep.com/engine-ty/): Start Building Your Evergreen Sales System Woohoo! Getting this training was a smart move! Ongoing growth for your membership is like food and we’re going to make sure you eat daily! The Evergreen Enrollment Engine course lives inside Zenler. You will receive login info and access via email. Check your inbox so you can start… - [Pricing Confirmation](https://scalingdeep.com/pricing-purchase/): Let’s make some membership magic! The Profitable Membership Pricing Formula is waiting for you inside my course platform on Zenler. All the access details have been sent straight to you inbox.  You’ll have to reset your password in order to access it. In the meantime, I’d love to see you inside my free FB group,… - [Profitable Membership Pricing Formula](https://scalingdeep.com/pricing-formula/): Want a membership that lasts long into the future? Profitable Membership Pricing Formula The ultimate guide for choosing the right price for your dream program I want this! Have you been thinking about recurring revenue for way too long? You wanted to create a membership program because of all the right reasons: Wanting to serve… - [Timeline Confirmation](https://scalingdeep.com/timeline-purchase/): Woohoo! You’re one step closer to your dream membership. The Membership Method Workshop and 10-Week Launch Timeline + Checklist is waiting for you inside my course platform on Zenler. All the access details have been sent straight to you inbox.  You’ll have to reset your password in order to access it. While you’re here, I’d… - [Membership Method + Launch Timeline](https://scalingdeep.com/timeline/): The Membership Method Build A Membership That Gives You More Time & Money Learn the 3 critical foundations for building a lasting membership! I want this! Ready to launch your membership & do it right? The Membership Method will help you: Plan your dream membership including content, structure & pricing Price your membership to reflect… - [How to Create a Wildly Successful Membership](https://scalingdeep.com/successful-membership/): How to grow a wildly successful, values-aligned membership that provides financial freedom & fulfillment … without burning out from big launches & over-delivery Interested in an audio version? Click below to listen to the training on the go! - [10 week launch timeline](https://scalingdeep.com/timeline-og/): FREE TEMPLATE Want the exact steps to launching your membership in 10 weeks or Less? Get the Membership Method 10-week launch timeline + checklist! Ready to start your membership & get it right the first time? You might already be convinced that memberships are amazing programs to run. But in order to get there, you… - [FB Fast action webinar](https://scalingdeep.com/3-secrets/): The Six Figure Membership Secret Learn the secrets to financial freedom & fulfillment with a scalable membership program Interested in an audio version? Click below to listen to the training on the go! Join Now! - [The Membership Method](https://scalingdeep.com/method-ever/): ON-DEMAND WORKSHOP! Build a profitable membership that gives you more time & money With the Membership Method Get ACCESS Now! Want to start (or grow) your membership without turning into a content creation machine? The Membership Method will help you: Plan your dream membership including content, structure & pricing Price your membership to reflect the… - [Lisa Princic's Links to All the Good Stuff](https://scalingdeep.com/everything/): OH, HELLO THERE! It’s nice to see you here You’ll find goodies of all kinds listed below: From free trainings, to magical workshops & tools to opportunities to work together! join me as I launch my subscription in 6 weeks [podcast series] [FREE] Guilt free toolkit – Three Steps to Let Go of “Feeling Behind”… - [Resources](https://scalingdeep.com/resources/): MY TOOLBOX Where do you host your membership, Lisa? I get asked this all the time! And the answer is … it takes a village, or at least a suite. Below is a list of the software I use to run and grow my membership. They are affiliate links that will pay me a small… - [The Membership Method](https://scalingdeep.com/method/): LIVE WORKSHOP! Build A Membership That Gives You More Time & Money Learn The 3 Critical Foundations For Building A Lasting Membership! Thurs, Feb 29, 2024 – 10am PST • 12pm CST • 1pm EST Grab your spot! Ready to launch (or significantly grow) your membership to 6 figures and beyond? Find yourself sitting on… - [Membership Training for Course Creators](https://scalingdeep.com/gemma/): FREE ON-DEMAND VIDEO TRAINING How To Grow A Wildly Successful Membership That Provides Financial Freedom & Fulfillment (Without Burning Out From Big Launches & Over-Delivery) Here’s what you’ll discover in this video training session: SECRET ONE:The one simple way to make your membership irresistible so they never want to leave SECRET TWO:Structuring your membership content… - [MM Workshop Confirmation](https://scalingdeep.com/ht-workshop-ty/): Woohoo! You’re in. I’m so glad you’ve signed up for the workshop!! All the access details have been sent straight to you inbox.  See you soon! - [The Membership Method](https://scalingdeep.com/high-ticket-membership/): LIVE WORKSHOP! What if you could start earning monthly recurring revenue in 2 months or less? Build a lasting membership that fuels your finances, and frees up your schedule! Wednesday, March 29th, 2023 10am PST • 12pm CST • 1pm EST Reserve Your Spot Now! Ready to start a membership but don’t want to get… - [Sales funnel workshop](https://scalingdeep.com/old-evergreen-enrollment/): Ready to invite the world to join your membership? But haven’t figured out how to enroll new members consistently? Learn how to build an effective & engaging funnel to fill your membership A few students share their wins Play Video You’re doing it. Launching an amazing membership program. Adding recurring revenue to your bottom line… - [Enrollment expired](https://scalingdeep.com/enrollment-expired/): Sorry! The Scaling Deep Society Enrollment has Closed Oops-you’ve missed this enrollment period for the Scaling Deep Society. Think you’ve reached this message in error? Send us an email: lisa (at) scalingdeep.com - [Last day video](https://scalingdeep.com/last-day-video/): A quick message for you - [Fast action expired](https://scalingdeep.com/pmc-exp/): Oops! Your time to watch the training has run out! Thank you for your interest in the Scaling Deep Society! The training and the fast action offer have now expired. Keep an eye on your inbox for future opportunities to launch, grow and sell your signature membership program. - [Strategy session thank-you](https://scalingdeep.com/strategy-purchase/): Let’s get some work done! Woohoo! I’m so thrilled you booked a private strategy session with me. All you have to do now is check your inbox to get the link to book your 60 minute session with me.  Check your junk folder if you don’t receive it right away. If you don’t receive it… - [PMC reviews](https://scalingdeep.com/pmc-reviews/): What members say … Join the society today! - [About Lisa Princic](https://scalingdeep.com/about/): It takes courage to build a business you believe in and not just do what everyone else does. What you say & do matters. YOU matter. People with the highest integrity and the most to say, often say the least. (Full disclosure:  I was one of those for many, many years.) And I really want… - [It's on it's way](https://scalingdeep.com/thank-you-its-on-its-way/): Thank You! Your free video training is on its way! Head over to your inbox now to make sure you get it-and read our quick email message about how to access it. (And be sure to check your Spam folder if you don’t see it shortly.) Thanks! Lisa - [Copy of Noticeable Brand Guidebook](https://scalingdeep.com/guidebook/): Ready to Build Your Noticeable Brand? Stop wasting time & money on scattered marketing & build a client attraction system designed to convert! Learn how to build a brave brand … one that can’t be ignored! Ready to scale your business or go all in on a group program or membership but stalled because you’re… - [Membership growing](https://scalingdeep.com/membership-growing/): Thank you! It’s so helpful to know more about you and what you need. Now I’ve got that info, I can make sure you get sent the most relevant info. - [Membership starting](https://scalingdeep.com/membership-starting/): Thank you! It’s so helpful to know more about you and what you need. Now I’ve got that info, I can make sure you get sent the most relevant info. - [Membership curious](https://scalingdeep.com/membership-curious/): Thank you! It’s so helpful to know more about you and what you need. Now I’ve got that info, I can make sure you get sent the most relevant info. - [The Scaling Deep app](https://scalingdeep.com/app/): Introducing the Scaling Deep App! Want all my trainings, at your finger tips and all in ONE place? Then download the Scaling Deep app … >> Apple Apps Store >> Google Play You will find trainings that you can’t find anywhere else on … Best membership models for solopreneurs Positioning for optimal member attraction Levelling… - [Bootcamp Replays](https://scalingdeep.com/bootcamp-replays/): Membership Success Blueprint Bootcamp May 16-19, 2022 Welcome to the MSB Bootcamp! This is where you can watch all the trainings. A new one drops each day Monday, Tuesday, Wednesday and Thursday. All the trainings are available until Friday, May 20th at noon Pacific time. If you want access to them for an additional 30… - [Bootcamp VIP thank-you](https://scalingdeep.com/bootcamp-vip/): Welcome VIP! We’re going to get some stuff done! I’m so thrilled you upgraded and are going to join us as a VIP. Here are a few things to note: You’ll get access to your workbook on October 30th. The live trainings will take place inside the in our FB community Membership Site Mastery with… - [Membership Multiplier Bootcamp](https://scalingdeep.com/bootcamp/): Design Your Membership in 5 Days … with the FREE Membership Multiplier Bootcamp Perfect for online businesses who want to launch & grow a lasting membership! Ready to earning consistent, recurring revenue doing what you love? You’ve probably heard by now how much business owners love the security and freedom from running successful membership programs.… - [Bootcamp Registered](https://scalingdeep.com/bootcamp-thank-you/): Check your inbox … the Bootcamp info is on its way! Upgrade to a VIP experience for small group coaching, a custom workbook & lifetime access! Heck yeah! Upgrade me to a VIP for only $35! No thanks, I don’t want the VIP Experience Would You Love Some Focused Help Creating a Membership That Multiplies?… - [Brave Messaging Toolkit Business Bundle](https://scalingdeep.com/bbtoolkit/): CREATE BRAND MESSAGING THAT BUILDS CONNECTION & ATTRACTS THE RIGHT CLIENTS INSTANTLY Get my Proven 3-step system so you can stop using bland & boring messaging & start writing directly to your ideal client! GET THE BRAVE MESSAGING TOOLKIT FOR ONLY $297! Isn’t it time to get your own unique perspective out into the world?… - [Membership Success Blueprint Workshop Boost Your Business Bundle](https://scalingdeep.com/bbworkshop/): BUILD A MEMBERSHIP THAT GROWS YOUR AUDIENCE & INCREASES YOUR REVENUE Get started! Is it time to leverage your experience & expertise with a dedicated membership community? Learn The 3 Must-Have Components For A Successful Membership in this in-depth workshop GET instant access! I get it. You WANT to grow your business with a membership… - [Membership Success Blueprint Playbook](https://scalingdeep.com/membership-workshop-copy/): Thanks for grabbing the Membership Playbook! Check your inbox for access. But WAIT … ONE more thing! Are you serious about building a membership that grows your audience and significantly increases your revenue? Check out this limited time offer! Is it time to leverage your experience & expertise with a dedicated membership community? I get… ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/scalingdeep.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)