If you build it, they will come only works with these 3 truths


I haven’t watched Field of Dreams since I was a kid. I don’t even remember the whole story but I have heard “if you build it they will come”, the famous message that emerged from it, over and over again. What’s interesting is that this is actually a misquote. The original quote from the film was “if you build it, he will come”. In any case, what stuck for people was the idea that having a vision or dream and following it through is powerful enough to manifest the results you want.

The message has some merit by encouraging people to start building. Not starting doesn’t get us experience, knowledge and wisdom.

In business, it’s a little more tricky. When you build it, you need to do it with these truths.

Truth #1 – Know that this is really your thing

Part of the convincing we do when we create something big is convincing ourselves that it’s what we want to do above all else. It takes a lot of initiative and confidence to launch something and be committed to doing it successfully. If we feel completely aligned with what we are doing and can hold that vision without faltering, there’s a good chance it’s the right thing to be doing in the world and the world will notice.

Take Stacey Tucker, for example, founder of The Bodhi Tree and Stacey. Her many years as an early childhood educator and practice of meditation lead her to creating to beautiful mediations for children. Every time I speak with her, she is steadfast in this being her calling. Even without before she put a lot of time into marketing, people started coming.

Truth #2 – Know who “they” are

Too often when entrepreneurs start a business, build a product or a new program they envision the masses showing up. I have been guilty of that. We have images of people reading, clicking, purchasing and speaking with us. This rarely happens! I know better now that vagueness is not truthful enough to build something around. Now I plan out my projects with 2-3 specific people in mind. These are the people I am creating for and are often my best clients.

For my new mini-book Soul Strategy, I specifically thought of a few people who are not yet my clients. They may be hesitant or unsure about their own commitment to do their purpose work or don’t have enough understanding of business to make it successful. It made writing it super easy as I always had a reference point for my creative decisions.

Truth #3 – Know if this is the right time

Is this the right time for you? This could be the biggest question you need to answer. I am talking less about market readiness for your idea and more about your own energy and commitment levels. I have made a lot of false starts when I thought I was ready to play big but actually wasn’t able to sustain it. For me ready feels calm and peaceful. It’s not a burst of excitement or a high. It can start that way but as time goes on the calm and clarity around the idea grows as the initial excitement subsides.

You’ll want to be sure that this is the right time of your life and that you have the support in place to build it.

Want to know more about how to build a thriving business based on your truths? Check out my ebook, Soul Strategy – the conscious entrepreneurs guide to earning & creating value now available on pre-order at Amazon or contact me to find out how I can help you create a customized strategy for success your way.

join our community (2)


Lisa Princic is a Business Strategist & Membership Expert who helps thought leaders & niche experts build wildly successful memberships while making a positive impact. She helps entrepreneurs scale with powerful positioning & profitable programs designed around their zone of genius. A staunch believer in simplicity, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Other articles you may like...

facebook ads management

Scaling Deep – Growth that Feels Good

Marketing secrets

Marketing Secrets – The Truth About What it Takes to Grow Your Audience

increase visibility

How to Increase Visibility While Staying True to Your Brand

truth blogpost

Truthbomb alert – my top business mistakes this year

Lisa mountain biking

What mountain biking taught me about mastery

Marketing secrets

Get visibility as an expert through influencer marketing