Nick & Lisa came to me with an interesting concept for a membership and a stale list they had acquired mostly at trade shows a decade ago (the old days!).
They had taken a break from their business other than selling their one main course once per year and a few DVDs…
(Also from the old days).
Nick found himself regularly offering free advice to those who also wanted to live off-grid, he realized that the desire for their knowledge was still strong.
Adding to that, they were giving a lot of their valuable knowledge away for free through emails, blogs & through their podcast and too little selling.
It was time to monetize their expertise. They were ready to get back to their business, to teach as many people as possible how to create a sustainable off-grid lifestyle like their own, and get paid for it.
Enter the membership dream
The membership model would be the perfect way to for Nick and Lisa to share:
- Their knowledge of how to live sustainably off-grid, on a budget without compromising their lifestyle
- Teach their methods in the major categories essential to off-grid living year-round
- Answer questions to people navigating their own next steps and share their responses to a bigger group
- Monetize the extensive database of knowledge and years of experience
There simply wasn’t anyone else providing real-time, customized and hands-on information about this topic in the broad category of living … that keeps evolving and changing as the world does.
Because they knew their audience was cost conscious, they knew a membership was the best way to deliver a lot of knowledge in one place to a large audience and also get to witness their members taking action and realizing their dreams. 
Create an irresistible offer
Prior to our VIP session, Nick & Lisa went through the Membership School course and came up with an outline for their membership program.
During our session, the first thing we worked on was ironing out what would be included and how much they could charge for it.
Initially, Nick & Lisa wanted to deliver more value for a lower price but during our session we crunched some numbers and were able to come up with a more sustainable and profitable price-point that better matched the level of service they intended to provide. 
WIthin our initial VIP session we had mapped out the contents, cadence and value of their offer, including where they would host it.
They were excited to get it in front of their audience. Next we focused on how they would get their audience to be as excited as they were.
Launch & Sell It with Confidence
Every year Nick & Lisa would do a video sales letter for their audience and this year they’d be opening doors to The Ready Life Academy for the first time.
They decided to launch it during this same week with a more robust webinar training.
To do this successfully they needed:
- A compelling sales page
- A webinar to create a connection and trust from their intention to their offer
- An email sales sequence that included an clear deadline
Critical feedback provided by me during this phase included:
- Edits to the sales page to dramatically reduced the amount of text and detail and put sections of copy in the right order
- Training on how to write irresistible sales emails (inside Membership School)
- A template and training on how to create a high-converting webinar (inside Membership School)
- Support, words of advice and encouragement before & during their launch
They knocked it out of the park!
94% opted into the Annual Subscription
The results were astounding. Considering they had a very old list with a number of people who were not used to buying online education or familiar with memberships, they:
- Had 67 people join their membership, which was close to 1% of their entire list
- Earned ~$19k cash in the hand from this initial launch
- Got half of their sales on the last day
“Thanks for the reassurance about being patient until the last day, as the bulk of sales came in then.”
They had successfully transitioned from physical products to offering online, scalable service and are now ready to get in front of new audiences and serve even more people! 
Meet Nick & Lisa
Discover how they made ~$18k from launching their brand new membership.
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Meet Nick & Lisa
Discover how they made ~$18k from launching their brand new membership.
Nick & Lisa came to me with an interesting concept for a membership and a stale list they had acquired mostly at trade shows a decade ago (the old days!).
They had taken a break from their business other than selling their one main course once per year and a few DVDs…
(Also from the old days).
Nick found himself regularly offering free advice to those who also wanted to live off-grid, he realized that the desire for their knowledge was still strong.
Adding to that, they were giving a lot of their valuable knowledge away for free through emails, blogs & through their podcast and too little selling.
It was time to monetize their expertise. They were ready to get back to their business, to teach as many people as possible how to create a sustainable off-grid lifestyle like their own, and get paid for it.
Enter the membership dream
The membership model would be the perfect way to for Nick and Lisa to share:
- Their knowledge of how to live sustainably off-grid, on a budget without compromising their lifestyle
- Teach their methods in the major categories essential to off-grid living year-round
- Answer questions to people navigating their own next steps and share their responses to a bigger group
- Monetize the extensive database of knowledge and years of experience
There simply wasn’t anyone else providing real-time, customized and hands-on information about this topic in the broad category of living … that keeps evolving and changing as the world does.
Because they knew their audience was cost conscious, they knew a membership was the best way to deliver a lot of knowledge in one place to a large audience and also get to witness their members taking action and realizing their dreams.
Create an irresistible offer
Prior to our VIP session, Nick & Lisa went through the Membership School course and came up with an outline for their membership program.
During our session, the first thing we worked on was ironing out what would be included and how much they could charge for it.
Initially, Nick & Lisa wanted to deliver more value for a lower price but during our session we crunched some numbers and were able to come up with a more sustainable and profitable price-point that better matched the level of service they intended to provide.
WIthin our initial VIP session we had mapped out the contents, cadence and value of their offer, including where they would host it.
They were excited to get it in front of their audience. Next we focused on how they would get their audience to be as excited as they were.
Launch & Sell It with Confidence
Every year Nick & Lisa would do a video sales letter for their audience and this year they’d be opening doors to The Ready Life Academy for the first time.
They decided to launch it during this same week with a more robust webinar training.
To do this successfully they needed:
- A compelling sales page
- A webinar to create a connection and trust from their intention to their offer
- An email sales sequence that included an clear deadline
Critical feedback provided by me during this phase included:
- Edits to the sales page to dramatically reduced the amount of text and detail and put sections of copy in the right order
- Training on how to write irresistible sales emails (inside Membership School)
- A template and training on how to create a high-converting webinar (inside Membership School)
- Support, words of advice and encouragement before & during their launch
They knocked it out of the park!
94% opted into the Annual Subscription
The results were astounding. Considering they had a very old list with a number of people who were not used to buying online education or familiar with memberships, they:
- Had 67 people join their membership, which was close to 1% of their entire list
- Earned ~$19k cash in the hand from this initial launch
- Got half of their sales on the last day
“Thanks for the reassurance about being patient until the last day, as the bulk of sales came in then.”
They had successfully transitioned from physical products to offering online, scalable service and are now ready to get in front of new audiences and serve even more people!
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