Ready to ditch slow growth?

Kick-off and scale a membership with lasting impact!

 (Not a one-hit wonder)

The Profitable Membership Club is a training & coaching program to help you build a membership with predictable, recurring revenue for the next 5 years & more!


73% of business owners with membership programs report it's increased their revenue, and 66% say it's given them greater fulfillment in their work.

Yet, three-quarters of the people who say they want to scale with a membership haven't even launched it 18 months later.

That means millions of experts want a lifestyle business with consistent, recurring revenue and a flexible schedule but are still stuck in endless days of client work.

Why? Because they either launch a membership without a plan and get saddled with content creation, start hating churn, making them wish they never started, OR they never pull the trigger in the first place because they’re scared of:

  • Packaging, pricing and selling it incorrectly
  • Cranking out content daily to keep members engaged
  • Spending all their profit getting new people to join
  • Not getting enough members in at once to achieve critical mass
  • Getting stuck at a certain number of members

It’s NO WONDER people start and stop their memberships or sit on them forever
... afraid to fully commit.

Why would anyone want to put energy towards a program they can’t confidently grow and give up the safety of earning the way they always have?

I had a zillion assumptions about memberships that kept me from creating a program that met my lifestyle, served my audience and maximized my zone of genius.

I thought it had to look like everyone else’s - that typical low-ticket, month-to-month offer that only works with a large list and is propped up by constantly churning out posts in Facebook.

Seen those? 

Well, that wasn’t my vision.

I wanted to start small, keep it profitable, grow incrementally and build the curriculum along the way, so I could dial-in the program I’d love to run for the next 5-10 years.

It required digging deeper into my own value, passion and courage.

Then, I hacked it for over a year — constantly doubting my pricing, trying to figure out who my ideal member was and honing my own skills. All of which prevented me from bringing in consistent sales.

I almost gave up! (Thank God I didn’t!)

This group is so valuable! Working with Lisa made all the difference in helping me focus on what I should include in my membership how to spend my time which helped to speed up my time to launch.

I had a very successful webinar launch, enrolled a number of founding members and am now getting ready to let the next cohort in. I've gotten so much out of working with Lisa. I'm so grateful for the support she and others in the Profitable Membership Club provide. I'm super excited about about how the membership is taking shape!

Lex Roman, Growth Trackers


I run a successful membership and was looking to pivot the model in a way that supports my growing business.

I received validation on my ideas and support with the messaging and process of notifying my audience of the changes in a way that highlights the value I provide and supportive resources they’ll receive by buying into the vision of the community we co-created. Grateful for the support! Danielle Searancke, Squamish Medium

Working with Lisa made a big difference in my business immediately. She helped me strategically shaping the business that I want which is giving me so much fulfillment and lots of success!

Lisa helped me redesign my offers in the form of a membership. I built a solid program that will help lots of women while making recurring revenue and we got 42 members on our soft launch!

Roxanne Carne, Personal Stylist,

Roxanne Carne

Did you know that the subscription economy is estimated to reach $1.5 trillion by 2025?



Running a typical online business looks like this …

We have blocks and blocks of client time, client content and implementation (in green) with very little time to work ON our business and grow a noticeable brand (orange) nor time for yourself (purple blocks & white space).

Busy Calendar
Membership Calendar


Fast forward now to my membership schedule, with loads of time dedicated to working on my business and ensuring my members are getting results.

With membership calls on the calendar and my sales system working in the background, my schedule is packed with CEO time, visibility activities and personal care!

I finally figured out how to package-up what I knew into a streamlined service, effectively describe it ... then I learned how to sell it (evergreen)!

Now I can count on it to grow every month. My membership has created a strong baseline for my business, leveled-up my authority, and I can choose to grow it to the size I want.

It’s a miracle that I didn’t quit.

Sadly, many people quit. Not because they can’t be successful, but simply because they need help with:

  • Choosing their structure, 
  • Strengthening the irresistibility,
  • Dialing their sales system

These are the three ingredients that allow us to gain momentum and get critical mass!

Enter, recurring revenue!

Now it’s my mission to help as many women as possible create their own membership blueprint so they can get to 6 figures and beyond.

The blueprint for your 6 figure membership

Just look at what you would be earning if you launched your program & gained confidence to gradually increase it in the first year.


That's a 12x return in 6 months!

So doable! Just think about what your life would be like if you had started last year?

Isn’t it time you stopped winging (or avoiding) it and made it real with a membership blueprint designed to last?

Let me help you design & grow your lasting membership inside…

The Profitable
Membership Club

The powerful all-in-one coaching and marketing community for women who want to scale with a flexible, lasting membership that reaches 6 figures and beyond.


Whether you’re a seasoned coach, an experienced niche expert or a verified DIYer, PMC is the perfect playground to build a program around your unique expertise. 

  • High touch coaches
  • Creatives & visionaries
  • Busy freelancers
  • Content creators
  • Trainers & professionals

Learn the strategies behind designing the perfect program for you and your best clients that becomes a predictable, profit-producer for many years to come.

Map out valuable, low-maintenance content you can deliver in less than 10 hrs per week using what you already know.

Create simple, low-effort activities that naturally increase community engagement.

Grow your membership without losing revenue in your other programs (and actually increase your bottom line overall)

Strengthen your USP so your prospects understand the true value of your offer & can’t stop thinking about it

Reap the benefits of a closed enrollment system without experiencing dry spells

Fix your enrollment system to get steady monthly growth even if you’ve been stuck at the same number for a while

Develop a sophisticated, yet simple sales system that brings in new members while you sleep

We use this framework to get members results:

Zone-Centered Structure

The secret to running a sustainable membership is creating member deliverables you find easy & fun.

When you create a structure based on your core strengths, you'll have a culture of success that you can scale

The 1% Rule

Are you converting at least 1% of your engaged audience into your membership program?

We’ll use the 1% Rule to strengthen your connection to your audience, so they get to know, like and trust you and are eager to join.

Evergreen Enrollment Engine

If there’s one thing I've learned about sales, you have to master your system.

I teach a method that starts with evergreen sales and minimal live launching, so you don’t miss out on a single new member.

What's Included

Follow this step-by-step plan & take the guesswork out of designing an irresistible program you love, and your members rave about, so you can make a lasting impact.

1) Design & Refine Your Offer Value

It’s so important to figure out your ‘why’.

What do you want your membership to do for your business & how does it fit around your other programs? Do you want this to be your main gig? All necessary check-in questions, even if you’ve already launched. Lessons in this section will help you:

  • Define the overall value of the membership and make sure it matches your financial goals.
  • Getting clear on what your membership stands for and how you make an impact will lay the foundation and strengthen your brand.

2) Pricing for Profit & Long-Term Success

Your pricing must reflect your value and meet your revenue goals. We’ll cover the considerations that go into creating a sustainable offer so you can gain confidence launching and signing up new members, including:

  • Pricing for different types of memberships
  • Quantifying the value of the transformation you’re delivering
  • Monthly and longer-term commitment plans
  • Upsells and offer suites

3) Member Mapping & Conscious Content

Worried about spending all your time creating content? You don’t need to do that. Mapping out your member journey will help you get clear on what they will need to learn in order to achieve the transformation they desire.

This will also prevent you from creating too much content & sending your members down distracting rabbit holes.

  • Determine your ideal member avatar 
  • Map out the year-long member journey
  • Create a content roadmap & plan deliverables that you can manage in a few hours per week

4) Platforms & Technology

If you’re worried about where to host your community and content, this module will help you make the best decision based on what you need right now so you can stop worrying about tech and focus on creating an exceptional program that gets results. This includes:

  • Pros and cons of different membership hosting solutions
  • Simple membership feature combos so you can make the best decision for your budget and tech savviness
  • Technology checklist to make sure you’ve got it all covered

5) Launching with Impact

We’ll teach you the essentials for a successful founding members’ launch and then talk about launching best practices so you feel confident keeping the doors open. This includes:

  • What you need to launch for the first time without a large list
  • What goes into irresistible positioning
  • How to strengthen your unique USP
  • How to craft bold messaging that resonates with your ideal member and makes your membership irresistible which will deter people from joining for the wrong reasons so you can focus on serving long-term members.
  • A review of the essential pieces of an effective marketing funnel

6) Simple, Streamlined Sales & Marketing

You can have the best membership in the world, but if prospects don't see it or buy it regularly, it won't be a profitable program. This usually stems from a lack of visibility and, more often, having an ineffective sales system.

Since the secret to a membership is getting consistent sales and community growth, inside the PMC, there are many resources designed to help you create an effective, predictable sales system, so scaling is possible:

  • Making your membership memorable
  • How to turn your sales page into a conversion tool
  • How to decide on the right launch event for your program
  • Deciding on a closed or open enrollment system
  • Components of a highly effective webinar
  • How to create an evergreen sales funnel
  • Simple marketing strategies for maximum sales

7) Cultivating A Retention Culture

Onboarding is a critical step for membership satisfaction & retention. Learn the nuts & bolts of onboarding, so your members feel welcome, know where to start & don’t get lost in all of your content, helping you create a strong connection right from the beginning.

I’ll also help you strengthen your core outcomes, improve features and benefits and provide exceptional deliverables so you can maximize engagement and help more of your members reach their goals. We’ll cover:

  • Onboarding best practices
  • How to increase the commitment period of new members
  • Creating an easy-to-reference membership roadmap
  • How to schedule content and use calendars
  • Surveys and interviews to gauge satisfaction

Bridging the Gap from Knowledge to Action

The Club is packed with features to help you take everything you learn on your own and put it into action. We’ll work together to get to know each other's brand and provide feedback and support when you need it the most with all of these ways to collaborate:

  • Two LIVE, interactive Q&A calls per month to develop your own membership model, get validation for your ideas and feedback so you can make decisions with confidence and accelerate your action (Value $1,800)
  • Monthly special trainings on growth topics (Value $750)
  • Access to an online community to share wins, ask Q's and get feedback (Value $997)
  • Bi-monthly guest expert speakers from sales & marketing experts (Value $500)
  • New biz besties you can count on to help you succeed
Total Value So Far: $6,044
Systems for Scale

Reduce your workload with our library of Swipe files, Templates & Tools to cut down the time required to set-up systems and SOP’s for your program.

Membership Success Blueprint box set (8)
  • Sales Page Framework
  • High-Converting Webinar Template
  • OpenCart Launch Sequence
  • Onboarding Welcome Sequence
  • Member Status Tracker
  • Membership Blueprint Navigator
  • Client Validation Call Questions
  • Top Reasons for Churn Checklist
  • Podcast Pitch Template
  • USP & Pricing Mini-course
  • Tech Checklist
  • Your Story Scripts
Value: $997

BUT that’s not all!

Check out these amazing bonuses that have helped thousands of students, all included with your PMC purchase today!

Bonus #1
The Brave Messaging Toolkit

I’ve also added my very popular conversion copywriting training so you can learn to write your own irresistible messaging to attract the right clients. This will also give you the foundations for writing a relatable, high-converting sales page. (Value $297)

Bonus #2
Level Up Your Sales Funnel

This workshop will teach you to build an effective & engaging funnel to fill your membership, including mapping out your marketing and sales system. We’ll cover both launches and evergreen sales and help you choose the best plan for you. (Value $137)

Bonus #3
Level Up Your Sales Event

Go even deeper into your ultimate sales funnel by adding critical elements of sales psychology to your training or webinar. I teach all the important components of a high-converting video that you cannot miss and explain why they work. This system changed my business overnight! (Value $137)

Bonus #4
Scaling Deep Marketing Roadmap

I’ve included the Marketing Roadmap so you can stop wasting time on random marketing activities and learn how to create a funnel that warms up your leads and converts them into happy members. (Value $37)

Total Value: $7,649

A Few Words from Our Members ...


After joining the Club, I got a clear picture of how to make a membership work for me and deliver results to my clients.

It’s been amazing to see the transformations the membership has given my clients. Lisa is a great mentor and I appreciated how much she was willing to share. The support and accountability I received really helped my membership to get off the ground.

Vicki Walls, The Fashion Business Coach

Kelley C

The Profitable Membership Club training materials have helped me think through the components of my membership and the value it brings. Lisa helped me think through how it aligned with my goals and how it could serve my clients as they go through my main program AND after they finish.

Her support played a big part in helping me hit my revenue goal, which was to triple from last year!! 

Kelley Carlstrom,


The Club has been exactly what I needed to focus my membership, develop a launch strategy and take action to grow it. Before joining, I couldn't envision what a live launch would be because I was trying to attract too many different types of members.

Lisa's feedback on my messaging and value prop have been invaluable - getting that clarity has 'allowed' me to live launch.

Angie Trueblood, The Podwize Co-op


We implemented the steps and were immediately able to dramatically improve our conversion rates. We were typically at about 1% and on our latest sales campaign we increased that number to 5.2%!

We learned how to talk to our customer more clearly and really improve our copy. This has been the most valuable asset for us.

Amy & Jane, HomeNotes


I worked with Lisa to revamp my brand messaging and she gave me tons of insight that led to an important shift in my business.

Within 6 months after working together, I was able to double the members in my program and increase my member retention.
Andréa Jones, Savvy Social School

Screen Shot 2022-03-24 at 12.16.37 PM

I love Lisa’s approach to membership & business mentoring! She is real, honest & knows her stuff. As a health & wellness business owner that prioritises putting value rich work out into the world more than six figure driven promises that never worked for me. I feel like I am finally building something with substance & that I can earn in equivalent financial value.

Emily Dawson, Healthie Homie

The PMC Commitment  

Still not sure? Let us make this a little easier for you to make the move. We want to make sure YOU feel capable of making your membership dream come true, without anything getting in your way.

If you join the Club and don’t feel confident that you can launch or grow your membership here, you don’t have to stay. 

Send an email to within 7 days of joining and we will refund you and cancel your membership.


ACT NOW and LOCK IN Your Price for As Long as You Stay!

What is Included:

  • The Profitable Membership Club
  • 9 In-depth Modules ($1,997)
  • Bi-monthly Call ($1,800)
  • Expert & Special Trainings ($1,250)
  • Templates, Swipe Files and SOPs ($997)
  • Access to the Community ($997)
  • New biz besties (priceless)
  • BONUS 1: Brave Messaging Toolkit ($297)
  • BONUS 2: Level Up Your Sales Funnel ($137)
  • BONUS 3: Level Up Your Sales Event ($137)
  • BONUS 4: Scaling Deep Marketing Roadmap ($37)

Total Value: $7,649

Regular Price: $997

Today’s Price: $847

Or just 6 payments of $183!