Design & Sell

A Thriving Membership Community in Just 3 Months

Join a growing group of women leading successful membership programs and making an impact.

Dream of adding recurring revenue to your business with a membership? 

Building a sustainable program that continues to serve your best clients consistently is a rewarding way to grow a service-based business. For many who've been working in their field for a long time or serving clients one-on-one with many success stories to tell, it's a natural next step.

It can take you off the rollercoaster of feast or famine revenue cycles, and bring stability into your business month after month.

By staying connected to your most loyal clients; discovering more about what they want and being relied on as their trusted source, your business grows naturally — no need to scramble for more visibility.  

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Memberships are the best way to create sustainable revenue and strengthen relationships with your best clients, because you deliver consistent value within your zone of genius.

Set Yourself Up for Long-term Success

Creating recurring revenue from a membership that serves your best clients, is the key to running a profitable & fulfilling business. To grow it with ease, it needs to be as unique as you.

Start Delivering Your Ultimate Client Transformation

You've spent years mastering what you do. You did it through your passion, practice, mindset and mentorship.

And now it's time to expand, leverage your time and impact more people.

You can have:

  • A personalized business model with offers that serve your people and suit your personality.
  • Connection. You can create the flexibility & freedom you desire without losing the connection to your best clients and build a more sustainable business.
  • A unique position in the market. You can disrupt the market by creating strategically and stand out by doing it differently than everyone else.
  • A scalable offer that focuses on your zone of genius, not a cookie-cutter template.

By providing a service where your clients can all receive their desired results in their own time and at their own pace, you'll have an offer that evolves with both you and your best clients.

Ready to Join the Membership Revolution?

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If it's that easy, why does it feel so overwhelming?

Deciding to offer a scalable membership to your business can feel daunting as you have many decisions to make. 

What should you include? How often do you connect? What does success look like?

And how do you know when it's working? What do you charge? When to raise prices?

These are all very important questions that you'll need to figure out throughout your membership experience.

You don't have to know everything before launching your membership site. All you need is clarity around the type of transformation you provide, a roadmap for your members and a supportive community to help you navigate growth. 

Join the Profitable Membership Club

An ongoing coaching, training and support system for women-led business owners who want create highly successful membership programs that become their primary source of revenue.

Don't just create a membership, build a movement!

The Profitable Membership Club is an all-in-one monthly membership program that supports coaches, consultants and professionals, just like you, scale their business with a membership designed for sustainable success.

This program is unique. Many programs can overwhelm you with information before you even figure out how to implement what you learn. Our Profitable Membership Club provides a roadmap, mentorship and community support that grows with you and your business.

Instead of focusing on tactics or one-size-fits-all frameworks, the Profitable Membership Club provides in-depth training, coaching & resources to help you make bold, strategic decisions … the kind that make memberships exciting and can turn into larger movements.

You will also be connected to a diverse group of women membership business owners who are ready to support you as a valued member of this community!  

AND it’s all carefully curated and led by me and guest experts through LIVE group calls, Q&A sessions, trainings, and more! We'll focus on topics like:

  • Designing the model that'll meet your revenue goals
  • Determining the structure that elevates your zone of genius
  • Choosing pricing that delivers value and creates profit
  • Deciding the role of community in your membership site
  • How to niche down to create a powerful & compelling brand
  • Getting your positioning perfect so you attract the right members
  • Turning your best skills and client transformation into a monthly themes
  • Creating a visibility plan that will bring more ideal people to your membership

We will truly help you begin to shift your vision of impact & success and your business model during this program. 

Define | Design Deliver

MODULE 1: PURPOSE

Creating a scalable model requires deciding on the value you stand for and how you make an impact. We'll get clear on that first.

MODULE 2:  YOUR PEOPLE

We'll help you decide who you're serving so you can build the right program for the right people.

MODULE 3: THE JOURNEY

You'll discover the transformation your ideal members want and map out the steps to take them there.

MODULE 4: PRICING

Your pricing must reflect your value. Once we dive deep into your true value we'll come up with pricing that matches it to your revenue goals. 

MODULE 7:  POSITIONING

We'll help you figure out your unique positioning. We'll polish, package & create BOLD messaging that resonates with your ideal member.

MODULE 5:  CONTENT

We'll determine the ideal model for you so you can deliver content that matches your zone of genius and gets your clients into action.

MODULE 8: VISIBILITY & GROWTH

Streamlining your marketing funnel will ensure long-term growth and help you decide precisely where you need to show up and share your story.

MODULE 6:  PLATFORM

Where to host your community and/or deliverables is complicated and we'll smooth out the decision-making with you so you can focus on creating an exceptional program.

MODULE 9:  ONBOARDING

We'll cover the nuts & bolts of member satisfaction to set you up for success from the start with best practices in onboarding & nurturing your founding members.

Build a Better Membership Program

Sure. Anyone can throw up a site and invite a few people to join it. But we think you can do much better than that! We'll help you create something that delivers beyond your members expectations.

You'll gain access to:

PERSONALIZED STRATEGY

  • Special LIVE training for the first three months while you develop your own membership model and personalized roadmap. This will start fresh for each new cohort helping you design or refine your membership addressing each big decision along your roadmap journey.  (Value $1,497)
  • Each month you'll have access to LIVE Q&As and hotseats. (Value $97)

TRAINING & DEVELOPMENT

  • We'll bring in monthly training to apply the Define, Design, Deliver framework to help you cover all the areas you need to address to ready to sell with confidence & ultimately build a business that can scale sustainably (Value $147)
  • Quarterly guest expert speakers from membership experts (Value $97)
+ FOUNDING MEMBER BONUSES!!!
  • Access to Scaling Deep tools and resources including the Profitable Membership Summit recordings, Hours to Outcomes System, Marketing Roadmap & Brave Messaging Toolkit (Value $525)

COMMUNITY SUPPORT

  • Access to an online community to share wins, ask Q's and get feedback (Value $147)
  • Quarterly authentic networking session to foster strong relationships with membership business leaders (Value $97)
  • New biz besties that you can count on to help you succeed (priceless)

If you were to buy each piece of this program individually, you would easily spend THOUSANDS of dollars -- and it would be up to you to create a plan for implementation and growth.   

In the Profitable Membership Club, you’re getting EVERYTHING for much, much less without sacrificing personal attention & connection.

Get on the waitlist & be the first to know when enrollment opens!

Next intake is in September!

Who Is This For?

Are you ready to step into your strengths, your brand and truly serve a small or large group of people hungry for transformation and belonging? Then, this program was made for you!

This membership is perfect for ...

We’ve found that the people who thrive with this kind of support tend to fall into three categories…

"Too Busy" Practitioners: If you have ever had the thought "I should start a membership" but felt too busy to do so, we can help you take decisive action steps. Instead of being stretched by serving even more private clients, we can help you prioritize and plan your membership, make good content choices and get ready to launch it sooner than you think.

Overwhelmed Knowledge-Seekers: If you are overwhelmed with learning from mass programs and want to build your brand naturally now, without tech overload, this program will save you the time and frustration of trying to figure it out all on your own. 

Seasoned Pros Ready to Skyrocket: If you already a membership and have BIG PLANS to have it become the main source of your business revenue, this dedicated membership community will provide you with focused growth strategies. We will help you fill in any missed steps, strengthening it from the inside out. 

Some people just aren't ready to join and that's okay too! 

Our monthly membership might not be for you if you’re someone who:

… wants to follow a step-by-step formula or cookie-cutter framework to build their membership.

We don’t believe in those! We think every program has to be as unique as you and your clients - your superpowers combined with the outcomes your clients truly want will help you design the best program. One that flourishes. 

… believes memberships are all about passive income.  

While scaling with a membership and recurring revenue is an amazing experience, it’s not passive. You will be running a program that requires commitment and attention, whether or not it’s coming primarily from you or implemented with the help of your team. 

… don’t believe in your value. 

If you’re still stuck in this mindset and doubt your experience, vision and passion, then we’ve got more work to do before you can begin to scale. You may want to explore working with me with a private intensive first. 

I’m confident that you can be a strong part of the membership revolution because I have helped HUNDREDS of women grow, and scale their businesses. 

And here’s what just a few of them have had to say... 

Lisa helped us add value to what we currently offer our clients without having to hustle which is what our competitors are doing.

She helped us dig deep to find out how we could be necessary and feel really good about how we service our customers. We are really excited about our new online product that helps our customers reach their goals.

Lisa is very business oriented. We didn’t want any fluff. We wanted strategies that we could apply to our businesses immediately - a quick turnaround and measurable results. With her help we were able to focus on a direction and very clear business goals that matched our values and desired lifestyle.
Leah Mulleda, Laneway Media

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AndreaJones

I worked with Lisa to revamp my brand messaging and she gave me tons of insight that led to an important shift in my business.
Within 6 months after working together, I was able to double the members in my program and increase my member retention.
Andréa Jones, Savvy Social School

Working with Lisa made a big difference in my business immediately. She helped me strategically shaping the business that I want which is giving me so much fulfillment and lots of success!

Lisa is helped me redesign my offers in the form of a membership. I built a solid program that will help lots of women while making recurring revenue and we got 42 members on our soft launch!

I’m feeling SO good about where my business is headed.  It’s so nice to stop, think, and make a GOOD plan.

Roxanne Carne, Personal Stylist, www.roxannecarne.com

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ashwini

When I started working with Lisa, I had felt scattered in my business as I had gone through a lot of personal evolution in a short period of time.

I saw myself serving several groups of people and had many ideas for how to help people in each of those groups. My messaging was not clear as a result. Lisa's approach required a lot of reflective work up front and provided the organization I needed to get clearer about who I would serve and how I would best help them.

I knew that clearer messaging would be key to helping me move forward and our strategy session helped me do just that. I'm excited to move forward with this new energy in my business!
Ashwini Nayak - Physician, Life & Leadership Coach, Speaker

Before working with Lisa my head was swirling around with lots of ideas and uncertainty about which direction to take my business in.

Lisa's depth of knowledge about business models, marketing, and messaging was critical to helping me formulate a new program that will help my clients take their speaking to the next level, while levelling up my own leadership as well.

I came away from our sessions with a clear plan, the next steps I needed to take, and confidence that this is the right path for me.
The best part was the a-ha's I had as we were talking, the realizations of what I wanted my business model to be and how I needed to show up.
Carol Cox, Speaking Your Brand

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Tammy

Lisa’s superpower is to help businesses distill their value.
Before working with her, I didn’t how to articulate the unique message of my business and make it work. Lisa helped me make sense of the ideas in my head and make them understandable for the clients I’m trying to attract.

As a result, I was able to distinguish my ideal client from others and put messaging on my website that resonates with them, and means a lot to me.
Tammy Martin, Martin Marketing

Lisa is an amazing coach and business mentor. As the CEO of a 7 figure wellness business in NYC, I'm always looking to surround myself with intelligent, honest, positive, and critically-minded people who can help level up my business.

When I started working with Lisa, I had a ton of ideas and enthusiasm but no clear direction or path on where to start, which felt overwhelming. In working with Lisa over the last year, I've been able to confidently choose my path forward, make huge progress on epic projects (opening next locations of my business, starting a line of products, rebranding my business, overhauling my website, and making some life changing hires), and I honestly did get to where I hoped to go!

I have much more confidence in my direction, and made so much more progress than I would have otherwise thanks to Lisa's accountability, organization, and ideas. Lisa is knowledgeable, kind, has genuine interest, and has a willingness to give honest advice, critical and important feedback, and share resources, which is so generous and truly invaluable. I highly recommend working with her!
Rachel Beider, Press Modern Massage

Rachel Beider

YOU are my why!

I help successful women launch profitable membership programs.

At the end of the day even if you decide not to join, here’s what I want you to know...

You and the work that you do MATTERS. It matters to your clients, your community, and ultimately, the whole world.

If you’ve been thinking about making a bigger impact with and through your community using your zone of genius skills, then consider this a written invitation from me to live your purpose and your passion and join the Profitable Membership Club as a Founding Member.

I look forward to meeting you soon!

Lisa

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Got questions? I've got answers!

We can’t wait to see you flourish and create a truly sustainable revenue system by fully embracing your commitment to client transformation & your zone of genius.