How to plan like a CEO even when facing unpredictability with Racheal Cook
Have you started planning your approach to 2021 yet, or are you already playing a bit of catch-up? The beginning of the year is a natural time to make plans for your life and your business, but things can be a bit overwhelming as work picks back up after the holidays. I wanted to share a conversation that will inspire you to carve out some planning time & achieve the business goals you are really excited about this year.
Racheal Cook is the founder and CEO of The CEO Collective, which helps women entrepreneurs start and scale service-based businesses. She’s also the host of the Promote Yourself to CEO podcast, where she shares strategies, systems and support to help business owners create sustainable success.
Racheal and I had such a great conversation about navigating unpredictability in business and how to plan like a CEO. We talk a bit about burnout and why she’s passionate about helping other entrepreneurs avoid it after going through it herself. That ties into a great chat about sustainability and getting clear on the goals that are important to you for your business - not goals that “look good” to other people.
Racheal then gives us a peek into the strategic planning process she uses in her own business and with her own clients, including the importance of setting small, measurable goals, how to get out of the feast or famine cycle, and why you need to give new strategies/experiments enough time to actually make an impact.
We also chat about who helps Racheal be strategic about her own business, how she iterates on creative project ideas, and why it’s hard to scale if you haven’t honed in on the systems that really work for you.
What You’ll Learn from this Episode:
- What Racheal learned from going through burnout herself and how she helps other entrepreneurs avoid it.
- Why business owners need to create measurable, check-off-able goals - not just aspirational ones.
- How to get out of the feast and famine cycle in business through strategic planning.
- Why Racheal committed to doing one visibility opportunity per month and how that’s grown into more than 100 opportunities in a year.
- How she tests and iterates projects, products and services so that her business keeps growing without sacrificing her core marketing & sales.
- Why all of your systems - marketing, customer delivery, sales, etc. - should be assets that you build once.
- Racheal’s thoughts on scaling your business and the importance of human connection in entrepreneurship.
Links to Resources Mentioned in this Episode:
Subscribe & Review on Apple Podcast
Are you subscribed to my podcast? If not, I'd like to encourage you to do that right now. I don’t want you to miss an episode. I’m adding an in-depth interview with personable business owners who are still in the trenches so the learning is current.
Now if you’re feeling extra connected to what we've shared, I would LOVE it if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also giving me great feedback on how I'm doing. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what part of the podcast moved you. Thanks so much!