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How to plan like a CEO even when facing unpredictability with Racheal Cook

Have you started planning your approach to 2021 yet, or are you already playing a bit of catch-up? The beginning of the year is a natural time to make plans for your life and your business, but things can be a bit overwhelming as work picks back up after the holidays. I wanted to share a conversation that will inspire you to carve out some planning time & achieve the business goals you are really excited about this year.

Racheal Cook is the founder and CEO of The CEO Collective, which helps women entrepreneurs start and scale service-based businesses. She’s also the host of the Promote Yourself to CEO podcast, where she shares strategies, systems and support to help business owners create sustainable success. 

Racheal and I had such a great conversation about navigating unpredictability in business and how to plan like a CEO. We talk a bit about burnout and why she’s passionate about helping other entrepreneurs avoid it after going through it herself. That ties into a great chat about sustainability and getting clear on the goals that are important to you for your business - not goals that “look good” to other people.

Racheal then gives us a peek into the strategic planning process she uses in her own business and with her own clients, including the importance of setting small, measurable goals, how to get out of the feast or famine cycle, and why you need to give new strategies/experiments enough time to actually make an impact.

We also chat about who helps Racheal be strategic about her own business, how she iterates on creative project ideas, and why it’s hard to scale if you haven’t honed in on the systems that really work for you.

What You’ll Learn from this Episode:

  • What Racheal learned from going through burnout herself and how she helps other entrepreneurs avoid it.
  • Why business owners need to create measurable, check-off-able goals - not just aspirational ones.
  • How to get out of the feast and famine cycle in business through strategic planning.
  • Why Racheal committed to doing one visibility opportunity per month and how that’s grown into more than 100 opportunities in a year.
  • How she tests and iterates projects, products and services so that her business keeps growing without sacrificing her core marketing & sales. 
  • Why all of your systems - marketing, customer delivery, sales, etc. - should be assets that you build once.
  • Racheal’s thoughts on scaling your business and the importance of human connection in entrepreneurship.

Links to Resources Mentioned in this Episode:

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Hey there. I know what it's like to try and fail over and over again. I've been through all the mindset ups and downs, feeling like a failure and wondering why it's so hard to attract amazing clients consistently.

I finally realized, more recently that I'd like to admit, I was still hiding. I was afraid to put my work into the world in case no one wanted it. What I really wanted was for someone to say, "hey you, your stuff is great, come share it with my audience".  Finally I realized that that would never happen, not until I started first.

Putting out my content and message into the world had to begin with me. I  committed to showing up consistently and building my own meaningful relationships. The result? Much more clarity about how to gain visibility and grow my brand. And, of course, THIS PODCAST which I'm thrilled to host!


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