In an age where almost everyone has access to the network, micro entrepreneurship is exploding. It’s the cool thing to do, the fun thing to do and there are a lot of readily available resources. However, the concept of value has gotten lost.
Entrepreneurs become fixated on all the benefits of being self-employed and sometimes forget that they must actually fill a need in the market – in a unique way. Just because other designers, coaches, nutritional therapists, financial advisors and crafters, for example, are already doing it and appear to be doing it well, it doesn’t mean their business models will work for everyone else.
You can sell your wares at fairs and shows, as a wholesaler to established retailers, online directly or through third party hosts like Etsy. Service providers can meet their prospects through referrals, connect on social media, attract them with fascinating content, speak to groups and meet them at events. Not every technique will work for each unique personality.
Creating stuff that people love is quite challenging because a set of ideal conditions must be in place to trigger a transaction.
It typically involves:
- getting super clear on what your customers want to experience,
- know what you can and want to offer,
- finding the customers who are the right fit for it,
- getting in front of those customers or helping them find you,
- having messaging that resonates with them in terms of how they perceive their problem,
- having a solution that seems better than others who can help them,
- and finally, having the proper call to action to incite them to buy.
Making sales is complex, nuanced process that requires risk, experimentation, objective analysis, further refining and more testing to offer a product that has a high perceived value for your prospects.
A lot depends on you and how willing you are to really be you. Success requires showing up 100%. You need to do what you are naturally really good at, in a way that makes you feel good for people you respect. Tweet
As an example, my client Leisa is a graphic designer who wasn’t owning her passion to serve clients who really care about their businesses and the communities in which they operate. When she took on work from people that didn’t have her level of passion, commitment and standards, it deflated her.
After working together for only a couple of months she became super clear on what she wanted to do and for whom. She is now working on big rebranding projects for small businesses who have a real commitment to go from being followers to leaders in their industry. She has outsourced the smaller jobs that don’t fire her up and she is making a lot more income by charging for all of her time. This has all been achieved by owning her unique talent and purpose.
Staying on purpose will help you remain focused and move forward with greater commitment.
You can’t will purpose or value, you need to be committed to exploring it until you find the right combination. You can do this objectively and with curiosity; the same way you approach all other challenges in your life.
To read more about how to connect with value that resonates with your clients and YOU, you must read new ebook Soul Strategy. Perfect medicine for a new perspective.