Andrea Jones is a social media strategist who works with clients in two ways. Private clients who don't love social media and don’t want to touch it, and those who want to learn how to use social media themselves. She teaches them what she does with her private clients.
We talked about how and when to outsource social media support because it can be a huge block for many entrepreneurs.
She can step in and curate and leverage the content the business owner in already creating, which is a huge relief for many. I’m sure guilty of not leveraging my best content enough. Putting all of it into stories can be challenging to get out in all these different formats and still feel original.
She teaches entrepreneurs who want to do it themselves to streamline the process of social media. 1) So it doesn’t take all day, and 2) so they can use social media as a platform that it’s meant to be used for - which is social!
In order to get engagement on our platforms, we need to spend more time networking and less time posting!
We can easily spread ourselves too thin by being on all the platforms. Andrea suggests starting with one and spending a good 6 months on that platform before even thinking of starting on the next one.
Her recipe for social media includes spending about 2-3 hours per week on it - one hour batching content and 15-20 minutes per day networking on the platform you picked.
That’ll go so much farther than being on every single platform or posting on one three times per day.
She uses Social Report to schedule and look at growth and quality of the actions that are happening for eg. how many people clicked on bio or how many likes on a post.
She talked about why she started her online membership program the Savvy Social School: 1) For the added stability from repeatable billing structure, and 2) to stay on top of what her clients wanted.
She started off as a freelancer and realized it was going to be a lot of work on her own so she began to build a team. Three years later and had three full-time team members, 40 clients and it was very stressful.
“It felt like a job with no time off!”
So she made a big shift at the end of 2017 to shift responsibility to her team so she could start being creative again. So she halved her team size and client roster and is now focusing on the school and is enjoying it again.
Tips for falling in love with social again:
- Turn off your notifications
- Check in intentionally not frequently.
- Schedule out social media posts & batch create content
- Set an intention to be proactive to make new connections. One or two new people everyday - a like, a follow or a direct message - will go far.
“On any platform you can easily stand out by showing up and just being you.”
What Mastery means to Andrea:
A deep understanding of a topic with enough knowledge on it to carry a conversation.
Andrea's core message:
Spend less time on social media. Be more intentional with the time you do spend. Fall in love with social again
Links mentioned in this show
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