It takes courage to build a business you believe in ... and not just do what everyone else is doing

What you say & do matters. YOU matter.

People with the highest integrity and the most to say, often say the least. (Full disclosure:  I was one of those for many, many years.)

And I really want to change that.

My mission is to help business owners, like you, build a business model that helps you do more of the good work you do, expand, grow and live out your dream.

I believe in mastery. That we're full of experience, passion and excellent skills and that turning that into consistent profit and freedom is a goal worthy of our focus.

There's a way to grow that doesn't have to feel empty or isolating. I use a people first approach that focuses on building our highly rewarding programs & memberships one person at a time to build your community for the long-term.

You don't have to be a promoter of glam, say a bunch of things you don't mean or even show up everywhere. I can help you build a noticeable brand. One that gets seen and heard and feels awesome to grow.

I'll help you build a brand that matters


"I’ve gone from chasing high maintenance clients to only working with those clients brands who I can help take to the next level."
The biggest outcome I got from working with Lisa was respecting the time I put into my work. I now have more client turnover, higher quality projects and bigger paycheque!

I know 100% that I am making money when I sit down at my computer. I now have the confidence to track all of my time and attract the kinds of customers who are happy to pay for the investment it takes to make their brand a leading one.

I am focused on what I am truly passionate about - helping business owners who are making positive changes in their industries and communities move from being followers to leaders.

Leisa Johnson, The Lovely Studio

Ready to spend more time in your zone of genius?

I'm Lisa Princic. I'm passionate about both business and personal growth.

Overcoming challenges and striving for our goals are the actions that grow us as humans. That’s where I focus my energy - helping you build your brand, create offers that can scale, expertly position your brand and design your marketing to give you the most impact. 

A service-business that can scale requires a focused business strategy - one that's designed for you and your business only. I don't believe that one-size-fits-all frameworks actually work.

Every model is unique. 

I'll help you hone in and focus on those subtle differences - your core success factors. Based on the vision of your business and the desires of your ideal clients & members.

This is the starting place for recurring revenue.

Once we've defined your transformation, we'll help you get in front of the right people.

Strong messaging and meaningful content is the foundation of successful brands. Show with those everyday and the world will notice. I'll help you gain the confidence you need to make bold moves and increase your visibility and profits. 

Disjointed business models lead to burnt out business owners. You, on the other hand, will walk forward (or run) with clarity!

Ready to get to work? Find out more here.  

I use tools to get you to a place of business ownership, confidence in what you do best and clear and tangible results.

My Quest

Helping owners find their true value and brand position before investing heavily in marketing so they get traction & make a profit right away.

The Key

Unlocking the mystery of growth by creating a business model that creates profit from serving your best customers with compelling offers.

The Tools

Using the tools that helped me transform my business in a matter of months, you can move from feast or famine to group offers & recurring revenue.

The Plan

Get focused and move from worrying about the day-to-day details to building a strategy that is clear and fun to implement. We'll set goals that'll shift your mindset.


I wanted to work with someone who was bright and got the complexity of what I was doing - an entrepreneurial endeavour with a social change component. Her support made such a difference for me that it’s hard to describe. She has the ability to probe and push at the right time and at the right level. It was life changing!

Bonnie Foley-Wong, Pique Ventures

I’m an adventurer at heart

I’ve travelled to many countries; kiteboarded in a number of oceans, logged endless miles on my mountain bike and sat FOUR 10-day silent meditation retreats (yes, complete isolating silence!).

I am both passionate and level-headed. I have a knack for seeing things for what they are - a true realist. This also allows me to see the gift you have and the right place for you in the market.

I'm a Myers-Briggs ENTP, Strengthsfinder 1. Futuristic 2. Activator 3. Command 4. Maximizer 5. Communication, an Enneagram 8 and a Quick-start. Basically I get shit done and inspire others to lead themselves.

My spirituality is fuelled by nature, my heart is fired by my son and my ambition comes from my desire for truth and personal growth. I am an independent seeker whose conquered most of her demons and that’s what makes me a good thought partner for emerging thought leaders.

I live in the heart of the Coast mountains in Squamish, BC.

_SOF9489 about

Recent Podcast Interviews

In this episode of the Talk to Me podcast, I sit down with copywriter extraordinaire Erin Ollila to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.

Amber and I have a no holds barred conversation about memberships on this episode of the Right on Time podcast. Amber even took the information she learned from our chat and applied to her own program in a two-part series. It was so fun to speak to someone as enthusiastic as me about pricing, structure, mindset and more as I am!

In this episode Leisa and I discuss memberships and business building and the strategies that we've learned along the way as it pertains to building a community. One  that takes the things that we love to do and are passionate about and helping people with and brings all of that into a successful paid membership.

Have a listen to this interview with Allison Hardy of the 6 Figure Mompreneur podcast to learn my unique approach to memberships.

In this episode of Girl Means Business Podcast with Kendra Swalls we look at why her first membership may have failed.

On She's Making an Impact I coach Rachel Ngom on membership sites and share why it's a great way to keep that tether to you after private coaching, allowing you to share more knowledge, and offer people a different way to learn from you.

My experience

I have the tools, experience and confidence to help you develop a resilient business. I became a professional coach in 2008 and took Tara McMullin's Business Strategy training in 2015. Prior to launching my business in 2009, I worked as a management consultant in Corporate Social Responsibility.

I specialize on personalized service helping my clients build a business model from the ground up.

I use a combination of knowledge from the start-up world's most used business model tools: the Lean Startup methodology and the Business Model Canvas. Both of these are proven to test your business offerings and help you create a flexible, scalable model that provide more freedom.


How I do things differently

I don't believe in one-size-fits-all formulas:

  • I won’t make you do anything that really doesn’t feel right but I WILL challenge your perspective and stretch you, out of your comfort zone.
  • I will drive forward your growth with proven frameworks to extract your unique value proposition. A step a lot of others skip.
  • I won’t focus just on mindset or tactical solutions, because, alone, neither address the core purpose of your business. I will get you to find your true value and the plan that stems from it so you become confident and succeed. Everything is connected!
  • I have a deep understanding of how startups work. You may not be building the next Silicon Valley sensation but the intelligence that fuels your business model, brand and offers is valuable.
  • I’ll help you grow with more heart than hustle! Focusing means you don’t have to be everywhere all the time.

Ready to get into action? Click on an option below:

VIP Business
Design Day

Need help designing a business you truly love? I will help you build a profitable model, strengthen your membership program, gain confidence in your message & simplify your marketing system with this VIP package!

Grow Your Membership Business

Ready to scale your your services with a membership program? In this unique small group program, we'll help you design the perfect membership model for you & gets your clients results. You'll emerge confident to launch & grow it!

Free Community

I created this free community for business owners who have or want memberships. It's a great place to learn more about them, even for those who are membership-curious. Connect with this crowd of ambitious and impacted-driven leaders!

Before you put your time and energy into a new product, marketing campaign or business plan,
book a free consultation to find out what you need to do first.


Want to stay connected and see how I work with people? Find me on FacebookInstagram | LinkedIn.